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Marketing Manager

Yonkers, New York, United States
October 13, 2016

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Ray T. Daniels

**** ******* ***., *-** Yonkers, NY 10704


Strategic leader credited with building marketing and media relations departments that have been successful in contributing to company profits and revenue goals. Versatile and creative in developing media plans, communications programs, negotiating client projects, developing client relationships and establishing productivity-inducing practices. Proven ability in the areas of marketing, proposal writing and review, community relations, marketing collateral, and management support. Producing and Executing Corporate events and Trainings.

Media Relations

Institutional Branding

Fundraising Campaigns

Market Integration

Proposal Writing

Press/Media Kits

Conference and Event Planning

Newsletter Production

Project Management


Consultant August 1992 to Present

RAY T. DANIELS, Brooklyn, NY

Founded marketing and communications consulting firm renowned for exceptional development and implementation of marketing, media relations and communications programs for nonprofits, start-ups and established corporations. Collaborate with clients to establish corporate communication policies and standards, corporate and product marketing campaigns, website redesign and corporate branding. Advise on a broad range of issues, including proposal writing, media relations, meeting planning and fundraising development.

Create, develop and execute marketing initiatives in support of rebranding of corporate and non-profit identities.

Oversee logistics related to production of publications including developing timetables and budgets, distribution strategies and content creation.

Collaborate with Senior Executives in the bid/no bid process. Develop template answers and organize proposal response database. Craft customized answers and Executive Summary for corporate and government proposals. Determine timeline for edits and graphics. Submit proposals for submission within the time constraints of the RFP. Develop presentations and answers for BAFO. Worked with key startup to win 3 out of 4 proposal submissions in the last 6 months.

Face to Face Client Interaction to produce and execute Corporate Meetings and Trainings

Communications Director April 2005 to June 2006

NBJC, Washington, D.C.

Responsible for day-to-day media relations including writing and disseminating press releases, op-eds, policy statements and speaking with members of the media. Determined media and marketing communications activities. Direct management of specialists, volunteers and vendors for brand development and distribution of collateral materials related to special events.

Developed and managed marketing and promotional objectives to build constituencies and increase fundraising, advocacy and organizational relationships.

Organized best-practice sessions among member groups to develop strategic partnerships and advance organizational mission.

Oversaw all web-produced materials, including newsletters, web-pages and listservs to maintain institutional brand using GetActive Software.

Maintained publication schedules and editorial calendars for multiple publications.

Developed and managed marketing and promotional programs designed to build constituencies and deliver fundraising, advocacy and grass root coalitions to advance the issue of marriage equality with civil rights organizations.

Identified corporate and media partnership opportunities and converted those into working relationships.

Founded a new magazine within six months of employment in addition to writing, developing and producing eight collateral brochures.

Communications Director May 2001 to October 2003

NAPWA, Washington, D.C.

Recruited by national nonprofit organization to direct its day-to-day media relations and marketing departments and serve as advisor to its Board. Managed all media and marketing communications, established quality assurance procedures while creating Communications Networking department. Directed management of specialists, volunteers, vendors and three staff. Responsible for the logistics of all exhibit halls for NAPWA sponsored conferences including on-site coordination, soliciting conference sponsorships and bids.

Organized information-sharing sessions among executives to proactively inform organization of global health policies and impact analyses in preparation for media appearances.

Created international media and information campaign, resulting in global cross-partnerships.

Oversight of all web-produced materials, including design and presentation of information to maintain institutional brand with consistency and accuracy using FrontPage and Dreamweaver.

Maintained publication schedules and editorial calendars for multiple publications

Managed and executed creation of copywriting, graphics, banner campaigns and other production elements.

Identified corporate and media partnership opportunities and converted those ideas into collaborative partnerships

Proposal Manager February 2000 to December 2001

MARKOWITZ & McNAUGHTON, Reston, Virginia

Joined international consulting firm to establish, conceptualize and produce proposals, marketing materials and press information for its environmental, health care and manufacturing divisions. Oversight of all image and market analysis; performed customer and peer group perception satisfaction analysis; maintained time/billing data, and presented budget projections accordingly.

Created pricing template for proposals resulting in more standard pricing.

Developed flow charts using Access database for greater corporate understanding of proposal process.

Diagnosed problems in proposal process enabling more accurate, stream-lined proposal production.

Marketing/Proposal Coordinator February 1997 to December 1999

DELOITTE & TOUCHE, Washington, D.C.

Supervised proposal process including fees, engagement schedule and graphics. Responsible for complete oversight of corporate networking and fundraising events. Designated contact for internal corporate communications. Collaborative writer for Mid-Atlantic newsletter.

Utilized internet for greater project customization increasing proposal wins.

Developed compelling stories to increase proposal success and boost client business.

Coached accounting executives on presentation skills for conversational discussions versus lectures resulting in increased “partnership” relationships.

Proposal Specialist 1995 to 1997


Technical writing position to edit, format and produce proposals for prospective client organizations to manage the behavioral health care component of managed care needs. Integral part of a 10-person technician team assigned to complete proposals for corporate and governmental entities. Additional duties included developing, editing and producing accompanying collateral materials.


B.A. – English (1992)


Paralegal Certification (1993)



Member, Washington Metropolitan Society for Health Care Marketing, UFCW Local 400,

Freelancers Union, Griot Circle

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