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Manager Sales

Location:
Cape Coral, Florida, United States
Posted:
October 14, 2016

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Mark Geary

*** ** *** *****, **** Coral, FL ***** 239-***-**** acw17y@r.postjobfree.com https://www.linkedin.com/in/markgearyhttps://www.linkedin.com/in/markgeary

https://www.linkedin.com/in/markgeary

Employment History

Digital Marketing Analyst

Hertz Equipment Rental - October 2015 to Present

●Create, implement, track, analyze and optimize Paid Search campaigns in Google AdWords, Yahoo! Search Marketing, Bing, and other search engines

●Utilize successful bidding strategies and effective keyword management on pay-per-click search engines to hit target acquisitions volume goals and efficiency metrics (CPA, CPL)

●Actively test and analyze keywords, copy and landing pages to increase ROI and drive incremental volume

●Lead weekly reporting calls for clients, including communicating key metrics, goal attainment and optimization opportunities

●Aggressively drive strategic direction on all aspects of managed accounts, including testing roadmaps quarterly, planning initiatives and business opportunity identification and implementation

●Provide detailed analysis of key metrics and program tracking techniques in order to increase overall search performance efficiency

●Manage hertzequip.com content and design utilizing Adobe Experience Manager and HTML/CSS code.

●Set and manage expectation of client and internal teams

●Provide consistent and effective support to Senior Managers on forecasting and new business opportunities

●Manage day-to-day of branch location listings for online, search and directories including Google My Business

●Assist with e-commerce requests from the sales field

Manager of Downloadable Apps Partner Development

Adknowledge - February 2012 to March 2015

●Manage the Downloadable Partner Development Team consisting of over 10 team members including Sales Account Executives, Account Managers and Software Developers.

●Create and lead strategic reporting and metrics and establish and maintain an effective planning model for the Downloadable Apps Publisher Team.

●Lead Downloadable Apps strategic reporting and metrics systems.

●Drive the Downloadable Apps operational systems infrastructure including successfully implementing, managing, and optimizing the installer technology.

●Maintain, grow, and retain over 50 high profile, revenue producing digital advertiser and publisher partners including being the main point of contact for new and existing accounts.

●Analyze the current state of new and existing partners on the advertiser and publisher fronts to foster revenue growth and relationship retention.

●Optimize advertiser and publisher partner campaigns with an eye to grow accounts into revenue driving contributors.

●Manage advertiser and publisher partner relationships from integration, to launch, to long term success.

●Identify, approach and close new business deals for Adknowledge Downloadable Apps products including cold-calling sales methods.

●Investigate and identify new ways to achieve goals, delivering work product, staying current with industry standards and trends and proposing new concepts and solutions accordingly.

●Execute a strategic sales and business development plan in a sales goal-oriented environment.

●Prepare and present a detailed business and account review to management on a weekly basis.

●Establish and maintain accurate data in Salesforce.com (CRM).

●Represent Adknowledge at conferences, trade shows and industry events to evangelize solutions for customers and the market.

Marketing and Media Relations Manager

Cape Coral Eye Center (Tyson Eye) - May 2011 to February 2012

●Manage the marketing and media relations team members consisting of 5-7 employees.

●Create and manage over $1,000,000 per year advertising budget.

●Buy traditional and digital media including broadcast and cable TV, Radio, Print and Digital marketing such as Google Adwords and Bing Adcenter utilizing an over $1,000,000 advertising budget per year.

●Develop, design and manage the corporate website. (http://www.tysoneye.com/)

●Facilitate complete re-branding initiative from previous brand Cape Coral Eye Center to newly branded Tyson Eye.

●Develop and foster a social media presence on Facebook, Twitter, Instagram and Linkedin.

●Conceive and design new advertising creative from inception to completion utilizing graphic design programs such as Photoshop, InDesign and Dreamweaver.

Marketing Manager and Information Technology Assistant

Merits Health Products - October 2009 to May 2011

●Oversee the marketing and media relations including print, outdoor, TV, radio and digital media buys.

●Create and manage over $4,000,000 per year advertising budget.

●Buy traditional and digital media including broadcast and cable TV, Radio, Print and Digital marketing such as Google Adwords and Bing Adcenter utilizing an over $4,000,000 advertising budget per year.

●Develop, design and manage the corporate website.

●Develop and maintain a social media presence on Facebook, Twitter, Instagram and Linkedin.

●Conceive and design new advertising creative from inception to completion utilizing graphic design programs such as Photoshop, InDesign and Dreamweaver.

●Assist the Information Technology Manager as needed with system administration tasks:

- Analyze system logs and identify potential issues with internal computer systems.

-Introduce and integrate new technologies into existing data center environments.

-Perform routine audits of systems and software.

-Apply operating system updates, patches, and configuration changes.

-Install and configure new hardware and software.

-Adding, removing, or updating user account information, resetting passwords, etc using Active Directory.

-Answering technical queries and assisting users.

-Troubleshooting any reported problems.

Inventory Traffic Coordinator

Comcast - September 2005 to May 2009

●Import and process over 30-40 advertiser contracts per day applying ad copy and assuring 100% activation of said contracts.

●Schedule advertiser contracts with an expectation of a minimum 99% run rate.

●Communicate to account executives any issue or opportunity regarding their clients.

●Process TV spot make goods as requested by account executives and sales specialists.

●Support the clearance of inventory for client purchases of available advertising including maintenance and quality control on data processed through the software systems with an ultimate goal of optimizing inventory and revenue.

Education

Bachelors, Information System Administration – 2014

ITT Technical Institute - Fort Myers, FL

●Educated in systems such as local area networks (LANs), wide area networks (WANs), the Internet, intranets and other data communications systems, with a focus on networking users in different locations and helping maintain the flow of information that companies use to operate. My education also involved maintaining, monitoring, configuring and supporting systems that use various network software and hardware to interconnect systems and platforms into a common data-sharing infrastructure.

Additional Skills:

●Flexible team player who thrives in environments requiring ability to effectively prioritize and juggle multiple concurrent projects.

●Expert knowledge of operational technology that drives marketing operations.

●Strong knowledge of both Mac OSX and PC operating systems, Apple Hardware Product Offerings.

●Strong knowledge of software applications for Mac including Adobe Creative Cloud and Acrobat Professional.

●General knowledge of a marketing department workflow and project lifecycle.

●Knowledge of data strategy, including statistical analysis and forecasting.

●Knowledge of training and development practices and procedures.

●Expert ability to develop and execute project plans utilizing the ability to forecast, identify risk, and develop solutions as problems arise.

●Exceptional listener and communicator who effectively conveys information verbally and in writing.

●Demonstrated talent for identifying, scrutinizing, improving, and streamlining complex work processes through highly analytical thinking and analysis.

●Resourceful and able to adapt to new concepts quickly and effectively.

●Computer-literate performer with extensive experience in Microsoft Office, Adobe Creative Suite, HTML, JSON, Salesforce and Microsoft SQL.

●Proven relationship-builder with unsurpassed interpersonal skills.



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