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Sales Marketing

Harrison, New York, United States
October 14, 2016

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Thomas J. Jakelich

Summary: Executive with multi-industry and multi-functional expertise with skills informed by a personal responsibility to lead and mentor with conviction, grace, humor and a high degree of emotional intelligence. Core competencies include:

Brand Strategy

Primary / Secondary Research

Client Leadership

Digital consulting (Social, Mobile, web)

Business Growth Development

Career Highlights:

(Brand Strategy, Market Research, Social/Digital Strategy)

Accenture: Led internal team that developed the Transformational Outsourcing positioning for the Government Solutions Group enabling Accenture to become the recognized leader in Government IT Outsourcing within 18 months of establishing the group.

GlaxoSmithKline: Managed the multi-channel communications plan (print, banner/micro-site/branded content) for re-branding the GSK Oncology Group based on creating awareness of their robust pipeline of Oncology products. I succeeded in bringing this Pharma account into an agency with no prior experience in the category.

St. Francis Winery & Vineyards: Created / improvised strategic partnership with Kitchen Aid for a sales promotion effort that helped elevate brand awareness and enhance nationwide distribution by over 35%.

The College Board: Developed the Naming, Branding and Multi-channel (print,banner,direct,social) communications plan to promote the inaugural Principals Leadership Seminar Series, achieving all first-year CB enrollment goals.

Microsoft: Directed Primary/Secondary research and subsequent Branding initiative to successfully introduce their Software as a Service (SaaS) offering to small/mid-size businesses.

Nature Made Vitamins: Team Lead for the creation of The Wellness Advisor web site (IA/UX/copy tone). The site created lucrative e-Commerce alliances with leading vitamin suppliers such as CVS, Rite Aid and Walgreen’s increasing sales by over 30% since the launch of the site.


2015-Present: Director of Inside Sales and Marketing, Frankly Media (Formaly WorldNow), New York City

Managed inside sales and marketing team for this content management, OTT and programmatic advertising solutions company. Key industries served are TVE Broadcasters, Multi-channel Networks, Media and Entertainment and Radio Broadcasting Groups.

2008-Present: President, 4D Brand Communications, New York City

Apogee Lifestyle Guided full-lifecycle corporate rebranding initiative including naming, logo development, positioning and brand architecture for this chain of Health and Wellness centers in the Northeast utilizing online/offline tactics and social/mobile media.

GlaxoSmithKline Produced Multi-Channel Communications plan to help create enhanced awareness of GSK Oncology Group to Physicians, the Public and the Healthcare Community utilizing print, direct marketing, digital and social media tactics.

Accenture On-going management of internal marketing team to create the multi-channel communications plan for the Government IT Outsourcing practice group.

Apogee Lifestyle Worked with internal web development firm for wire frame, IA and UX strategy and site conversion to mobile platform.

2003-2008: Vice President, Marinelli Communications, New York City

The College Board Managed the development of the Principals Leadership Seminar Series for High-School Principals including tactical and digital media recommendations including Facebook/Twitter page strategy.

XO Communications Created multi-Channel communications program to launch new VO/IP product line to small/mid-sized businesses. Collaborated / Conceptualized with outside digital firm to launch this Travel & Leisure web site including UX consulting. Initiative included forming strategic partnerships with local businesses to secure advertising programs in key travel destination cities.

Microsoft Developed the brand strategy and Go-to-Market plan to enter the SaaS category based on insights/implications gleaned from primary and secondary research phase including competitive analysis, market sizing, category assessment and individual SWOT analysis of 12 competitors.

St. Francis Winery and Vineyards Managed all on/off premise Sales Promotion programs including the on-going Strategic Alliance Partnership with Kitchen Aid for yearly wine/food pairing national events.

2000-2003: Brand Strategy Consultant, CT/NYC/VA

Accenture Led internal team that created the strategy for their Government Solutions IT portal…

the cornerstone of an internal corporate re-branding effort.

SAIC Chief Strategist that created the multi-channel communications program in support of an award-winning Department of Homeland Security trade show event.

Input LLC Lead Primary / Secondary research and strategy consulting for Input’s IT clients including Deloitte Consulting, Booz, Allen Hamilton, Pearson Government Solutions and Microsoft including competitive/trend analysis, category assessment and market sizing studies.

Dun & Bradstreet Spearheaded a marketing strategy to launch the Enterprise-wide version of their Risk Assessment Manager (RAM) Software product including a branded Micro site.

Brunswick Corporation Managed direct marketing programs and marketing research (Quall) for multiple Marine/Boat brands: Bayliner, Mercury and SeaRay.

Xerox PARC C0-created brand strategy for the InXight Corporation, a XeroxPARC data visualization software venture. Project included the development of investor relations materials for IPO consideration.

1996-2000: Group Account Director, Tracy Locke, Dallas, TX

Smirnoff Vodka Conducted Primary/Secondary research (augmented with syndicated research) for validation of the proposed brand positioning to a new, younger demographic/psychographic target. On-going projects included on/off premise promotions and web-based initiatives geared towards multi-cultural markets.

Baileys Irish Cream Conceived web-based direct marketing campaign in order to promote usage of the brand beyond the traditional Holiday season.

Gordon’s Gin Directed team that produced Consumer and Trade-based marketing programs to enhance distribution of the brand in key demographic areas.

M&M Mars Managed account team that was responsible for new concept testing and the development of Lifestyle-based sales promotions for multiple brands targeting GenY/Millennials.

Education: Loyola University (Chicago), BA / English Literature

Contact Information:

LinkedIn URL:

Twitter: @Tjakelich

Facebook: Thomas.Jakelich

Mobile: 203-***-****

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