Mara Robinson Rsum

330-***-**** acw0oc@r.postjobfree.com www.SpinningWheelCreative.com

Marketing Communications Specialist Writer / Editor Creative Strategist Photographer

Specialties Computer Skills

Mac and PC

Excellent copywriting, editing, proofreading, creative strategy and

Microsoft Office (Word, Excel,

concept development skills.

PowerPoint, Outlook)

Experience creating all forms of marketing communications on Adobe Creative Suite (Camera

both the company and agency sides, including product descriptions, Raw, Bridge, Photoshop),

Acrobat Pro

web content, sales materials, branding, advertising, identity,

packaging, press kits, press releases, newsletters, feature articles,

Website content management

social media and more. and editing (Wordpress, Drupal)

Proactive project coordination, assigning, trafficking, follow-up and Social Networking, creating and

maintaining professional pages

quality assurance.

(Facebook, Twitter, Google+,

Flickr, LinkedIn)

DSLR photography and raw conversion, including more than 100

concerts and events. PhotoShelter image archive

system

Qualifications

Education

Creative, innovative and proactive professional with outstanding

communications talents, proven leadership qualities, and excellent Kent State University, Kent, Ohio

attention to detail. Bachelor of Arts degree in

English with a concentration

on writing

Diverse portfolio shows a flair for engaging content, on-target

concepts, and an ability to make even the most sensitive subjects Honor Society

easily readable.

President of The International

Film Society

Multiskilled professional with experience ranging from independent

businesses to international entities and government organizations.

Business Writing Solutions Seminar

How To Write Better And Faster

Knowledge of formal and informal English grammar, AP Style,

The Chicago Manual of Style, and easily adheres to company style

guidelines.

Mara Robinson Rsum

330-***-**** acw0oc@r.postjobfree.com www.SpinningWheelCreative.com

Marketing Communications Specialist Writer / Editor Creative Strategist Photographer

Professional Experience

Spinning Wheel Creative Communications, Tallmadge, Ohio (July 2005-Present)

Marketing Communications Specialist: Writer, Editor, Creative Strategist, Photographer

Demonstrated superior research, writing, editing and interview skills as a copywriter/editor

and communications specialist on both the client and agency sides, including Cleveland Clinic,

Adcom Communications, Hillcrest Hospital, WellCorp, Inc.

Developed copy and concepts (print and web) for Louis Vuitton, Ocean Spray, Mayo Clinic,

YMCA, Vision-Ease Lens, A.C. Moore, Time Warner and many more at NAS Recruitment

Communications.

Created and maintained www.MaraRobinson.com and its online image archive

at PhotoShelter.com.

Served as editor of two novels and the nationally distributed Homestyles magazine and

contributed feature articles.

Repeatedly hired by Sherwin-Williams to research and write articles for Kaleidoscope magazine,

including working with and interviewing top executives.

Contracted long-term by the U.S. Department of Veterans Affairs to write and edit online

training seminars.

Hired repeatedly as a freelance photojournalist for I Rock Cleveland and Cleveland Free Press,

including The Pitchfork Music Festival and The Nelsonville Music Festival.

Arhaus, Walton Hills, Ohio (January 2015-January 2016)

Copywriter

Composed product copy for print and multimedia, including romance copy and technical points.

Created, edited and proofread catalog content.

Wrote copy for marketing materials, such as direct mail, email campaigns and in-store signage.

Mara Robinson Rsum

330-***-**** acw0oc@r.postjobfree.com www.SpinningWheelCreative.com

Marketing Communications Specialist Writer / Editor Creative Strategist Photographer

Geometry Global via The Creative Group, Akron, Ohio (April-November 2014 contract)

Copywriter

Served as copywriter on the digital team for the rebranding of a major industrial engineered

products line, as Continental ContiTech merged with Veyance, manufacturer of Goodyear

Engineered Products.

Wrote, edited and proofread copy for dozens of videos, a 300-page website and its micro sites

(dev2.veyance.com) and print pieces including brochures, catalogs, packaging, sales sheets

and signage.

Contributed to the creation of a style guide to set standards and ensure consistency across

hundreds of pieces.

Hitchcock Fleming and Associates Inc., advertising agency, Akron, Ohio (March 2000-July 2005)

Client Project Coordinator

Handled planning, trafficking and copyediting duties for creative, production and interactive

projects from conception to completion. Coordinated projects for the companys largest

clients, The Goodyear Tire & Rubber Company and RentWay, as well as pro bono accounts

and internal marketing.

Ensured accuracy and adherence to project specifications, company voice/brand and style

guidelines (ads, product descriptions, sales text, web content, marketing and promotional

materials).

Maintained photo database, negotiated image licensing and completed license agreements.

Earned bonus and salary increase within the first year of employment.

Twin Sisters Productions, book/music publishing, Akron, Ohio (November 2000-November 2001)

Marketing Communications Coordinator

Established corporate branding and style guidelines. Ensured a consistent brand and voice

throughout all materials.

Wrote and edited copy for external and internal company communications, including product

copy, web content, sales and catalog text, signage, trade show materials, press kits and product

packaging.

Created attention-getting press releases, developed solid relationships with external media

contacts and secured ongoing publicity.

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