Senior Management Execitive

+1-849-***-**** ROBERTO FORERO +1-809-***-****

• Executive Management Consultant. • Company turnaround • Start-ups • Strategic Planning • New business development

• Account management • Acquisitions •Mergers • New ventures • Cost containment • HR • Crisis Management

• Political Advisory and overall Profit Performance. Dual Citizenship EU Spain and Colombia Married Two Daughters Experience

May 2008- present Dominican Republic

Started Broadvent Management Group. Communications, Positioning, Political & Crisis Consultancy. Co-founded Realtors Associates with Y&R for opportunities in the real estate luxury market. 2002-April 2008 General Manager/Young & Rubicam Dominican Republic. Family owned agency affiliated to Y&RBrands.

Opening of an independent media buying unit AOR Dominicana, servicing major agencies and non Y&RD Clients

Agency compensations scheme from Commission to Man Power. 15% increase income.

New business… LG Electronics, Orange, Verizon, Grupo Corripio Shops, Continental de Negocios, Molinos Modernos and Cap Cana Resort. 20% Income increase.

-Hired key personnel in Client Service, Creative and Media. 1999 -2001 VP General Manager/McCann WorldGroup Dominican Republic. Reorganized agency, hired new personnel.

New business strategy: LottoQuiz, Avis, González-Cuesta, International Red Cross, Intercontinental Insurances, Codetel, Tricom, Supercable, UPS, Motorola, Sealy Mattresses, Checo Products, amongst others. 52% increase revenue Business strategy for a wholly owned subsidiary Harrison-Figuera Publicidad. Acquisition of a local creative boutique Kraneo Publicidad.

Growth in operating profits was 22% in 1999, while expenses were controlled at only 10%+. 1995-1998 Managing Director Partner /Alastra S. L. Caracas, Venezuela

-Started in Caracas at the request of Productos Bixa S. A., largest flavor and Fragrances Company in Venezuela and Consorcio Obelisco S.A. Leader in Real Estate Management

-Consultant in Auditing, Client Service, Financial, Communications, Advertising, Public Relations and Consumer Promotions.

-Business Strategy, Budgets, Purchasing Policies, IT Systems, and Human Resources. 1992-1995 Managing Director Partner / Alastra S.L .Madrid, Spain

-Client Philip Morris International; consulting on legislative issues and sponsorship areas; handle public relations including press conferences on Freedom for Commercial Speech.

-Representing for Spain and Latin America for Diefenbach & Elkins, corporate positioning company with clients such as Iberia, Telefónica, British Airways and AT&T.

1990-1992 EVP Vitruvio -Leo Burnett, S.A. Madrid, Spain

Merger with Vitruvio agency with the Burnett Spain, increasing revenues to US$69 million annually.

Responsible for Philip Morris España, S.A. representing $15 Million in annual revenues;

-Consultant to Philip Morris Corporate Affairs International, EU and Latin America.

-Lobbying efforts, for freedom of commercial speech in Spain and the EU. 1986-1990 President & CEO/ Leo Burnett, S.A .Madrid, Spain

-Opened Barcelona office.

-Implemented computer use.

Increased operating profit by 67% and agency income of 35% simultaneously cut expenses 29%.

-New business: Kraft, Banco Santander, BDF Nivea, Tandom Computers, United Distillers, Tintoretto and Starlux.

-Major equity in Cineponto (Portugal); Acquired Vitruvio S.A. Madrid 1984-1986 VP Director of Client Services/Leo Burnett, Europe & Middle East Ltd. London, UK

Responsible for the $60 Million + Philip Morris cigarette and Seven-Up account, 20% of the company’s regional income.

-Director for the Eurpean New Product Committee at Burnett.

-Responsible new ventures and acquisitions within Europe.

Grew Philip Morris profits by $10 Million in Germany, France and Switzerland.

Negotiated purchase of creative business in Lausanne, Switzerland, Regional HQ of Philip Morris/Seven-Up

Increased international business and paid for itself 100% within only 8 months. 1983-1984 President & CEO /Leo Burnett Limitada Sao Paulo, Brazil

-Recruited top-notch executives, including a Managing Director

-Acquired a Brazilian agency that more than doubled account base and brought in additional needed professionals.

- Gained Nestlé and Diners Club (Citicorp); media buying strategy, earned Philip Morris “Agency of Record”. 1981-1983 President & CEO /Leo Burnett Inc. Buenos Aires, Argentina

-Open from scratch, the Argentinean subsidiary, hiring key personnel.

-Acquired Sagarra Propaganda in order to expand client base.

-New Business: Roche-Pantene, Citicorp, Braun, Salvat and Masalin and Particulars (Philip Morris).

Year 1 of operations brought in US$800,000 in revenues. 1977-1981 President & CEO /Leo Burnett Colombia S.A.

Reduced staff 30%

Cut payroll 40%.

-Closed offices in Cali and Medellin.

-Centralized operation in Bogota

Doubled Revenue in 2 years,.

Bogotá, Colombia

Strengths

- Team builder.

- Strategic thinker with ability to identify problems and implement solutions.

- Ability to manage personnel getting the best out of them.

- Excellent at working with creative and applying good judgment on their work.

- Broad comprehension of financial issues.

Member Board Directors Leo Burnett Europe

Member of the I.A.A.

Education: Lausanne Switzerland: Ecole Lémania

Fluency in: English, Spanish, French, Italian Portuguese. Email: *************@*****.***

Contact this candidate