Passionate Hotel Professional

CHRISTINA SOOKRAM

**** ******** *** Belle Isle, FL 32809* 484-***-***** ***********@*****.***

https://www.linkedin.com/in/christina-sookram-9746b738

Analyze Market… Increase Sales… New Business Development!

Ability to analyze trends and forecast

Expert knowledge of PMS/ SFA systems; such as, OnQ, GRO, Light speed/ Galaxy and Fidelio/ Opera

Demonstrate skilled technical competencies in Microsoft Applications.

Strong Ability to identify problems, solve and act on a solution.

Excellent communication skills both verbal and written.

Unique ability to adapt easily and learn quickly.

Enviable ability to multi-task, remain calm and professional under pressure.

Professional Experience

Area Director of Sales 05/2014 -present

Island Hospitality Management

Orlando North, Orlando FL

Started as DOS of Homewood Suites and grew to Oversee focus service brands, in the Orlando North Area; Homewood Suites by Hilton and Residence Inn by Marriott

Responsible for total revenue, yield strategy implementation, and results including group and transient rooms, meeting room rental, and other revenues.

Lead sales efforts by providing direction and assistance to General Manager and Revenue Management to ensure optimal revenue is achieved.

Oversee market business mix, pricing strategies, direct sales, marketing, budget, forecast, and targeted goals.

Manage competitive positioning of the property within the market place, profit margin, and overhead cost for the department's operation.

Inspire Sales Teams to reach goals, offer guidance tools for prospecting and closing sale, as well as, grow into higher sales leadership roles.

Senior Sales Manager/ Business Travel 02/2011 -05/2014

Sheraton Orlando North

Maitland, FL

390 Guest room and Suites

Recognized as Top Performer exceeding sales goals, by 117%

Out-perform competitors by winning market shares with rational and competitive pricing

Maximize corporate transient volume, and ADR through implementation of strategic pricing and target marketing

Work closely with Revenue Management to monitor trends, forecast, budget, and market analytics

Effectively negotiate contracts, RTB, RFP’s through Lanyon 3C, GDS, meeting brokers, and cvent

Work closely with Wholesale, and OTA’s; such as, Expedia, booking.com to ensure fair share

Plan and execute Sales Trips to Key Accounts, Trade Shows (GBTA), and Travel Management Companies

Create and monitored company social media; such as, Facebook, Twitter, and LinkedIn

Director of Front Office 09/2005 -10/2010

Radisson World gate Resort

Kissimmee, FL

566 guest room and RCI suite resort

Oversee Front office/ Reservations team (total of 25-30) to ensure quality customer service

Work diligently with departments to ensure all standards were met.

Analyzed market trends and forecast

Manage department expenses according to budget

Increase GSI from a 7.21 to a 9.1 in a single quarter.

Up selling with a Rev It Up program offering loyalty program rewards to staff

Education

Lehigh College –Schnecksville, PA BS Psychology, 2004

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