Sales Management

Donald L Kosler

*** ******** *** ******, ** ***** 916-***-**** ***.******@*******************.***

Vice President of Sales & Business Development

Vice President of Sales and Business Development who generates significant profit, enhances corporate creditability, and increases our market penetration in the CPG Industry for over 20-years. Numerous sales awards & accolades for both top and bottom-line sales results. Develops, secures and maintains loyal and long-term strategic relationships with both vendors and accounts at all levels. A good understanding of placing products that yield high returns through the implementation of retail marketing promotions, tie-in programs, POS displays and/or retailer incentives. Ability to lead sales teams to multimillion-dollar revenue gains through an in-depth understanding of sales and loyalty building techniques with buyers and key company decision-makers.

Responsibilities

New Business & Product Development

Create New & Unique Retail Programs

Develop & Maintain Key Account Relationships

Negotiation & Implementation of Retail Programs

Key Account Management

Profit reports

Presentations and Proposals

Build/Maintain leadership and trusting Relationship w/Staff

Sales Staff Customer Loyalty Training

National & International Travel

Staff Reviews & Realignment

Professional Experience

Ingram Entertainment Inc., Folsom CA 2014 to Present

Vice President of New Business Opportunities

Generate New Business Opportunities be it New Clients or New Products

Recently established relationships with Kohl’s Management/ Buying Teams while working through the vendor agreement generating over a million dollars in new business in the last 6 months.

In the final stages of becoming an established DSV for Walmart.com while continuing to strengthen my relationship with the key product Buyers.

As VP of New Business Opportunities at the Nations’ Largest Wholesale Distributor of “Home Media” it’s essential I maintain strong relationships with Studio Executives and all other Vendors.

Responsible for the negotiation and implementation of products and programs between suppliers and retailers.

Manage a team that is responsible for the strategic development, marketing and implementation of successful retail products and programs.

VPD, Folsom CA 2010 to 2014

Vice President of Sales and New Business Development

Responsible for development, growth & marketing of Blockbuster Franchisees representing 878 Stores and 127-million dollars in sales (grew revenues in this category by over 70% in a 3-year period)

Managed Key Relationships with over 70 Blockbuster Owners & Operators throughout the US as well as relationships with the ABF (Association of Blockbuster Franchisees) Board Members

Enhanced the company’s bottom and top-line growth and revenue by finding exclusive new products for sales & distribution

Through extensive travel ~ U.S., China, Germany etc. ~ Toy Fairs, Licensing Events & New Product Expo’s I successfully found products;

oLicensed ‘FIFA Goods ~ for the 2014 World Cup; plush, keychains, trivia games, soccer balls… etc. ~ sold to Sports Authority, Dick’s Sporting Goods, Big 5, and Soccer specialty stores in the US

oChocolate Picture Maker ~ personalized chocolate bar making kit with Imported Belgian Chocolate ~ sold on HSN, It’Sugar, Bed Bath & Beyond, A.C. Moore & Party City

Management and guidance of Sales staff, directly involved with all key accounts, responsible for new product/s sales and sales training.

Video Products Distributor, Folsom CA 1998 to 2010

Director of Inside and Outside Sale Staff

Successfully managed 30 plus Sales Reps & Admin staff at Corp Office, 8 Dallas, 9 Burlington Sales Branch, and 6 remote sales reps.

Developed and led a productive telesales force of 38 along with outside sales force of 6

Annual Sales, Service and Loyalty Training of over 600 Blockbuster Store Managers

Management of P&L statements in my category of business

Warner Brothers Inc., Folsom CA 1996 to 1998

Territory Account Manager

Responsible for sales and management of key retail locations throughout Western Region.

Product announcements, projections, placement, pre & post business reviews with retailers and wholesalers

Developed and Implemented individual Sales Rep incentives based on sales projections and effort

Marketing strategy, MDF, Co-op, Cross-promoting, and tie-in presentations with key buyers

Video Products Distributor, Folsom CA 1993 to 1996

Team Leader/ Key Account Representative

Set Sales and New Business goals for my Team of 16

Successfully maintain and managed the highest grossing sales territory in the company

Tracked and accounted for my teams MDF & Co-op

Various Sales & Sales Management Positions, Fresno, Atwater & Merced CA 1983 – 1993

Sales and Sales Manager

Education & Related Honors

Merced College ~ Merced, CA

Tom Hopkins ~ Sales & Sales Management Training ~ Fresno CA,

Dale Carnegie ~ Sales & Sales Management Training ~ Clovis CA,

Brian Parsley ~ Author of “inspHIREd” ~ Client Retention & Customer Loyalty Trainer

(Brian is a fantastic speaker, coach & dear friend who continues to mentor me)

Voted Best Dad in 2014 & 2015, but my Daughter has the only and final vote!

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