Marketing Sales

BRETT BISHOP

** ****** *****, ****, ** 905-***-**** ***********@*****.*** LinkedIn

MARKETING & BUSINESS ADMINISTRATION

Strategic and organized professional offering valuable and comprehensive academic experience in business administration, sales and marketing, and customer service. Skilled in analyzing organizational needs and creating effective solutions that result in maximized efficiency. A strong communicator with natural interpersonal skills that promote respect and collaboration amongst teams, and ensures client satisfaction.

A team player with extensive leadership skills developed from many years in competitive sports. Self- motived, sharp and intuitive in identifying opportunities to create strategic marketing campaigns that will assist in boosting brand awareness and sales, and creating opportunities for continuous business growth. Creative in conceptualizing marketing strategies that will boost a company’s image and brand, and drive revenue.

AREAS OF PROVEN PERFORMANCE

Policies and Procedures Managerial Accounting Interpersonal Skills

Training & Development Financial Accounting Marketing & Sales

Reporting & Analysis Business Efficiency Conflict Resolution

Strategic Planning Team Leadership Sales/Marketing Strategies RELEVANT EXPERIENCE

Operations Manager DPISPORTS Jan. 2011 – Sept. 2014 Co-constructed this business from the ground up and managed its daily operations (from inventory, to sales to daily operations) to provide prompt and quality delivery of high-end sports memorabilia to customers. Managed a direct report to assist in facilitating daily operations from assessing purchases, to running shipping processes, to responding to clients. Fostered and maintained strong relationships with clients, suppliers and key stakeholders.

KEY ACCOMPLISHMENTS:

Communicated and negotiated with suppliers to procure merchandise at a more cost-effective level, and maximize the return on products while the demand increased.

Achieved a 300% increase in sales after securing a 5-year contract with the Shopping Channel to sell products on their website, serving as one of two main sports distributors in Canada.

Expanded the company’s brand and increased its presence online by facilitating online marketing initiatives which incorporated the use of social media.

Worked with a programmer to build and code the company’s website, and regularly monitored Facebook and Twitter analytics to assess feedback and gear ad-placements/promotions to certain clientele. EDUCATION – TRENT UNIVERSITY

Honours Bachelor of Arts in Business Administration & Media Studies 2011 – 2016 EDUCATION – TRENT UNIVERSITY

Strategic Management Project – IBM:

Completed a full company analysis on IBM operations to identify the best options to improve business and maintain competitive edge in the market. Conducted SWAT analysis to identify areas of improvement within assessing industry rivals, supplier substitutes and threats of entrance. Online Marketing Project – Peterborough & Kawartha Alzheimer’s Society:

Conceptualized, developed and delivered an online marketing campaign to assist the society in raising donations for the annual Fire Truck for Charity; which involved filming and editing a two- minute commercial that could be aired online for free.

The marketing plan also included 3 different solutions with a 7-step guide to assist the society in improving overall attendance and secure donations outside the local community. KEY COURSES:

Financial Accounting: Gained in-depth knowledge of advanced financial management theories in a Canadian setting. Studied complex financial management techniques such as: raising capital, capital structure, dividend and dividend policy, net working capital, mergers and acquisitions, and risk management.

Strategic Management: Assessed strategic problems faced by businesses and government organizations for adapting to changes in their internal and external environments. Practiced in applying knowledge to real-world scenarios in various projects.

Marketing – Advertising: Understands marketing at its core concepts and how a marketing approach can be implemented and managed in a range of situations and organizations. Developed in-depth knowledge regarding the many techniques associated in advertising as well as the impact on individuals and society.

OTHER COURSES:

Principles of Online Marketing Branding Communications and Organization Retail Marketing. LEADERSHIP ROLES

Co-Captain of Trent Excalibur Hockey Team

Member of the Trent Excalibur Lacrosse Team

Volunteer Heart and Stroke Foundation

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