Manager Marketing

JAMES T. O’BRIEN

***** *********** *****

Spring Lake, Michigan 49456

586-***-****

acvyni@r.postjobfree.com

EDUCATION

April 1984 Graduated with a Bachelor of Business Administration degree from Western Michigan University Major General Marketing

Activities and Member of Alpha Kappa Psi Professional Business Fraternity Achievements College of Business Dean’s List

EXPERIENCE

Marketing Manager NewsMax Media Inc., West Palm Beach, FL 2005 - Present Generated and maintained a list of retail headquarter accounts for the publication-

“NewsMax” Magazine

Improved display position-presented seasonal and special promotions and quarterly profit reports Worked with distributors, assured complete distribution and delivery of products Responsible for complete supervision and management of field personnel within assigned territory Developed marketing research projects / analysis with consumer focus groups for publication marketing strategy

Accomplishments

• Increased magazine sales 248%

• Increased magazine circulation 227%

• NewsMax Magazine ranked among the top 25 best selling magazines in college bookstores Marketing / Crain Communications Inc., Detroit, Michigan 1993 – 2005 Distribution Manager Assured complete production, distribution and delivery of publications Supervised subscription and newsstand programs

Responsible for magazine promotions and quarterly profit analysis Coordinated marketing research analysis projects for logistic strategies Accomplishments

• Promoted to Senior Marketing/ Distribution Manager for “Advertising Age” Magazine

• Promoted to Senior Newsstand Marketing/ Distribution Manager for “Autoweek” Magazine

• Promoted to Senior Marketing/ Distribution Manager for Crain’s Custom Publishing Group Territory Manager Time Warner Inc./ Time Distribution Services, Detroit/ Toledo 1986 – 1993 Maintained a list of retail headquarter accounts

Improved display position developed market research display analysis program Presented seasonal and special promotions / quarterly profit reports Worked with distributors, assuring complete distribution and delivery of products Responsible for complete supervision and management of field personnel within assigned territory Accomplishments

• Coordinated the marketing strategy and introduction of Time Inc.’s new magazine “Entertainment Weekly” in the Detroit market

• Developed and implemented in the Detroit market a retail check-out program for “Disney Adventures,” a new publication by the Walt Disney Company

• Appointed to the committee in charge of field operations for the marketing of Time Inc.’s new weekly publication “Picture Week” in the Detroit test market area

• Promoted to Detroit/ Toledo area from mid-Michigan in order to take on more responsibility Account The Detroit Pistons Basketball Company, Pontiac, Michigan 1984 – 1986 Representative Organized and generated ticket sales Sold advertising space

REFERENCES

Available upon request.

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