SHYAM SUNDAR BUGATA Flat No ***, Sai Mohan Residency,

acvyh5@r.postjobfree.com Srinivas Nagar, Akkayapalem

+234-818-***-**** Visakhapatnam, Andhra Pradesh.

Skype: shyam.sundar.bugata India.

DOB- 9th Jan 1981

Summary of Experience

Agri Input Professional with 11+ years experience of India and Africa in Business Operations, Sales and Marketing, and Retail Operations working at grass root level. Have technical expertise in using analytical software. Good at handling teams to drive them to success by completing the assigned projects in time with optimum resource utilization.

Professional Experience

Melanum Crop Care, India Apr ’16 till date

Independent Consultant

Responsibilities:

-To help initiate and penetrate agri input market in Andhra Pradesh, Telangana and Karnataka

-Product design and Market strategy

-Business planning

Export Trading Group, West Africa Jan ‘13 – Mar ‘16

Business Head Agro division

Responsibilities:

-To start and setup Fertilizer and Agrochemical business in West Africa, beginning with Nigeria and expanding into other countries of West Africa

-Procurement of Sesame, Cashew in coordination with trading desk in Dubai from Nigeria

-Mapping and setting up of procurement centers, warehouses, sales offices

-Field trials, demos

-Government liaison and participation in GESS (Growth Enhancement Support Scheme)

-Business and Product development along with Registration of products

-Budgeting, Pricing, Logistics, Warehousing, Manpower planning

Achievements:

-Established ETG fertilizer business in WA

Multichem Industries,Tolaram Group, Nigeria Aug ‘10 – Dec’12

Business Head, Abuja

Responsibilities:

-Business of 25 Million USD handling Specialty Fertilizers and Agrochemicals

-New product development and registration

-Identifying scope for new business and developing the new business

-Sales and Marketing strategy, market research, training

-Field trials, demos, seminars

Achievements:

-Agrochemical sales increased from 11 to 16.8 Million USD in 2012

-Opened farmer service centres creating a platform for interaction with farmers

-Increase in sales of Agrochemicals 6 to 11 Million USD bringing it to top 6 position 2011

Springfield Agro Ltd., Kewalram Chanrai Group, Nigeria Mar ‘10 – June’10

SBU Head, Abuja

Responsibilities:

-Responsible for Fertilizer, Agrochemicals business in the territory

-Credit control, inventory and supply chain management

-Port Operations and Logistics

Coromandel International Ltd., Murugappa Group, India Jan ‘08 – Feb ‘2010

Zonal Manager, Vijayawada, South India

Responsibilities:

-Turnover of 50 Million USD with a dealer base of 1200 and 120 company owned company operated retail outlets handling farm-inputs (fertilizer, pesticides, seeds, farm implements), Veterinary feed and supplements, Consumer durables, FMCG Food and Non food and financial products with more than 20,000 SKUs

-Building on the business plan, exploring new business opportunities.

-Planning of promotion activities, sales review to increase Retail - outlets revenue

-Profitability of zone with efficient branch operations and resource utilization

-Planning and handling 15 warehouses and 130 stock points for better inventory management

-Driving a team of 4 Territory Managers (Channel Sales), 6 Area Managers Retail Operations, 4 Area Managers Marketing, 4 Retail Auditors, 2 Warehousing Officers and 120 Retail Store Managers

-Coordination with other companies like Bayer, Syngenta, BASF, UPL for sales of their products through retail outlets

-Established company owned retail outlets across territory; 150 centers in Andhra Pradesh

-Recruitment and training of manpower MOs/RSM/RSA/PT

-Administration of the zone – Auditing, MIS, meeting statutory requirements (licenses, agreements, taxes, etc)

Achievements:

-Developed farmer database across the territory

-Completed soil mapping/soil testing of entire territory covering all the registered farmers

-My zone had lowest attrition across all zones

Coromandel International Ltd., Murugappa Group Sept ’06-Dec ‘07

Area Manager- Sales, Vijayawada, South India

Responsibilities:

-Sales volume of 2 lakh tonnes of fertilizers and other specialty fertilizers with a turnover of 40 Million USD

-Leading a team of 14 marketing officers and more than 60 project trainees towards achieving the targets by training and motivating them

-Field trials, product demonstrations

-Soil testing for better recommendation of fertilizer dose to farmers

-Credit rating of customers and planning for better working capital management

-In-charge of a special project “Mana Gromor” of company owned retail outlets – started twenty outlets as a part of pilot project

Achievements:

-Instrumental in making my zone win the best zone award in continuum for the year 2006-07 with highest market share of 42 %

-Implemented Project Trainee program across the zone which created a direct communication channel between company and farming community for better transfer of technology

-Received “Cheyutha award” for sales of 10258 MT directly to SHGs and RMGs by developing a new alternate Channel

-Identified outstanding girl students across territory and awarded them with scholarship for future study under Corporate Social Responsibility

Coromandel International Ltd., Murugappa Group Jan ’06- Sept ‘06

Area Manager- Marketing, Visakhapatnam, South India

Responsibilities:

-Designing and implementing product promotion campaigns

-Planning and budgeting promotion campaigns based on crop calendar

-Led a team of six marketing officers

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Achievements:

-Increase in market share from 35% to 40%

-New product G-Sulphur sales increased from 30 MT in previous year to 295 MT with innovative product promotion

Coromandel International Ltd., Murugappa Group Apr ’05- Dec ‘05

Management Trainee

-Conducted Pursuit Campaign (Weedicide of BASF marketed by Coromandel in Madhya Pradesh) on Soya bean across Central India

-Worked in profile of Marketing officer in Southern India and introduced new product G Sulphur and sold 72 MT

-Competitor analysis PAN India for Sulphur as a nutrient

DPAP Project, Govt. of A.P. Hyderabad Apr ‘02 – Mar ‘03

Worked as a Functional consultant for the implementation of DPAP Project. Responsibilities include analysis of data and developing model for sustainable institutional building to strengthen SHG’s nearby Hyderabad and suggesting recommendations accordingly.

Technical skill set

Statistical s/w: SPSS

MS Office

SAP end user

Business and Enterprise Planner

Education

Post Graduate Diploma in Rural Management, XIMB (Xavier Institute of Management Bhubaneswar) Top 8 B School in India – 2003-05 Batch

Diploma in Export Management, NIEM National Institute of Export Management, Chennai 2001

Bachelor of Agriculture, Acharya N G Ranga Agricultural University, Hyderabad 1997-2001

Other Achievements

Stood among Top 5 during the Masters Programme at Xavier Institute of Management, Bhubaneswar.

Elected to the prestigious position of Placement Committee Member, Placecomm of Xavier Institute of Management, Bhubaneswar.

Founder Member of Prakruti- Nature Club XIMB, started in June 2003

Presented paper on “CHEYUTHA – An Alternate Logistics Model” at Annual Conference at Kuala Lumpur, Malaysia in May 2007.

Recipient of “Gromor Scholarship” during graduation for excellent academic performance at State level.

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