Marketing Program Manager

CHERYL RASMUSSEN

*** ******** *****, ********, ** Cell: 408-***-**** ******.***@*****.***

PROFESSIONAL SUMMARY

Results driven Marketing and Program Management leader with diverse experience in Project Marketing, Digital Marketing, Communications, Content Development, Social Media, Business Systems and Operations. Skilled in developing, implementing, and managing products, marketing programs, and system applications in both B2B and B2C environments. Demonstrated strengths in communication, success measurement, leadership, cross functional teamwork, training, and resourceful problem solving. EXPERIENCE

Experis for Cisco Systems – (2 month contract) 6/2016 7/2016 Digital Program Manager Revenue Marketing

•Developed social listening program roadmap partnering with internal stakeholders and management.

•Championed and presented social listening objectives and digital initiatives.

•Defined and implemented call center digital trainings.

•Awarded Cisco Digital Specialist and Digital Strategist certifications. CircleSuite, LLC – San Jose, CA 1/2010 5/2016 Co Founder and Strategy Marketing Manager Co founded a social media start up company with proven success in developing, executing and managing strategic marketing plans to successfully bring the product to market.

•Analyzed market research and social media landscape to define value proposition, product positioning, and development roadmap.

•Coordinated strategic partnership with large, national lending brand resulting in 40% client base increase.

• Integrated and maintained customer database, proprietary application, CRM, customer support software and digital marketing campaigns.

• Educated 1000 + person user base and 8 employees on social technology offerings and social monitoring concepts.

•Developed and delivered all customer facing and internal communications including traditional and digital disciplines.

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Sun Microsystems, Inc. – Santa Clara, CA 3/1998 1/2010 Business Systems Manager Support Services 2007 2010

• Services division subject matter expert on Oracle 11i working with IT, consultants, vendors and internal stakeholders on implementing tool and interface enhancements and technical modifications. Involved developing requirements, system testing, internal communications, and process training.

• Prepared and produced 40 Americas price lists for bi monthly announce cycles, with 100% on time delivery record.

•Delivered services communications around processes and timelines for new product announcements.

• Led quality check performance for global announcement cycles. Marketing Program Manager Support Services 2003 2007

• Business systems manager for new program implementation working cross functionally with product marketing, product management, operations and IT.

•Defined and developed communications and training on new and existing processes, procedures, workflow and systems integration.

•Managed team of 4 to support 20 product managers in creation, set up and management of over 10,000 service parts and pricing in systems. Multivendor Program Manager Support Services 2000 2003

• Led product design and development for joint services with software vendors including Oracle, SAP, and VERITAS. Announced and implemented new vendors in collaboration with business development, call centers, engineers and executive stakeholders.

• Represented Sun Support Services to vendor partners and drove internal alignment with Operations, Business Development and Legal. Helped to define tools and develop processes to meet customer and vendor needs.

•Developed marketing collateral and delivered training to field support. Executive Administrator/Marketing Project Coordinator 1998 2000 EDUCATION: WEST VALLEY COLLEGE- ASSOCIATE OF ARTS, 1997

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