Denise Zonca Phoenix, AZ *****

l Mobile: 602-***-**** l acvxuw@r.postjobfree.com l www.linkedin.com/in/denisezonca

SUMMARY

Expert Sales & Marketing professional in driving sales in multi-million-dollar product launches, start-up businesses and market positioning for growth. Top sales performer for 3 Fortune 500 companies, award winner in 2 industries client satisfaction and achieving profitability increased sales and market share. Technical skills used to strategize, analyze marketing & sales trends, competition, customer-audience needs to optimize resources and allocate the budget for ROI and get businesses results. Effectively hired, trained and field coached entire sales teams. Strong communication, networking, business relationships & marketing skills to build trust and convey key information with C-level decision-makers and business leaders.

Areas of Expertise

C-Level Presentations & Client Relations

Consultative, Clinical, Technical & Solution Selling, Sales Training, Customer Intelligence

Strategic, Market Analysis & Planning

Marketing- Traditional, Digital, Research, Branding, Collateral Materials & Pricing, Targeting/Prospecting & Lead Generation New Product Launch

Technical- Office 365, Social Media platforms, Mobile Apps, CRM’s- Salesforce, Analytics, Email campaigns

Key Account Management, Business Development, Thought Leader Development

Markets-Healthcare: Specialty, Hospital, Long Term Care, Managed Care, Pharmacy, Primary Care, Consumer electronics & SMB businesses

Experience

Dz Marketing Consults- Sales & Marketing 4/2010-Present

Projects include:

(2015 - 2016) Freelance projects: Consulted with start-up ventures to map out marketing strategies and detailed Marketing Plan, designing sales battle plans for product/service launch. Researched, developed and managed a Social Media Marketing Plan with an existing email campaign that resulted in other project referrals for a small business to research, write and present a SWOT analysis with new business opportunities for revenue & service growth. In progress with HomeCare business consulting on content management with video & mobile optimization re-branding Social Media presence for quality leads & increase business

Start-Up & Relationship Marketing project (9/14-11/14, 1/15) 30 hrs./mth Collaborative partnership working with a start - up compounding pharmacy to build awareness among healthcare providers. In 3 months established 2 niche markets OB/Pain with over 100 healthcare providers as a referral base increasing revenue. Also opportunities for educational programs with healthcare provider’s contacts as referral base increasing revenue and opportunities for educational programs with healthcare providers.

Medical Clinics Regional Marketing (2014) Orchestrated re- branding of specialty medical clinics to increase referral base and allocated the budget and resources to cultivate partnerships in physician market. Collaborated with outside vendors to increase clinics awareness with radio, google & Facebook Ads. Trained medical staff on outbound call script to generate appointments. Crafted a referral reward program for the clinics.

Marketing and Sales -short term project (7/14-9/14) 10 hrs./wk medical billing service. Spearheaded a marketing plan, managed the social media & updated digital presence with: website, content-blog, video and landing page to generate leads. Conducted outbound marketing sales to deliver an impactful brand message to qualified targets and designed a collateral leave behind piece

Avanir Pharmaceuticals – short term contract (1/12-4/12) researched & prospected LTC targets by phone or email to schedule and conduct education in-service with: LTC nursing staff, Med Director, DON & Consultant Pharmacist on the disease state PBA & advanced drug treatment with Nuedexta while collecting marketing intelligence reporting weekly to home office.

Gerson Lehman Group (2009- ) phone consultations with pharmaceutical, financial management consulting firms to analyze current business situation and outline defined strategies & solutions to enhance marketing, increase sales, commercialization on product/services and capitalize on digital marketing implementing the right resources.

BDS Marketing, Part Time Sales/Demo/Training- DELL computers 12/2015-

Top 3 out of 9 reps June 2016 Dell Notebook Sales. Created Contest to train Best Buy store associates on Dell products.

Average DELL notebook sales increased 17.7%, total Dell revenue increase 21.7% on Winter ’16 vs Fall ’15 project

XANODYNE PHARMACEUTICALS 6/2009 to 3/2010

District Sales Manager, Pacific NW region

Q1 ’10 12.6% Total RX Growth over Q4 ’09 in early Xanodyne product launch of pain product Zipsor.

Recruited, hired and trained sales team for Zipsor product launch

Analyzed Zipsor prescription trends & product messaging for effective execution of marketing tactics Examples include: “A Question to Make a Difference” & “Probing Sequence” resulting in 3% total prescription growth

Effectively assessed individual performance and coached low/mediocre sales performance to higher sales, resulting in #1 territory ranking #1 in district & within top 10 nationally.

INVENTIV HEALTH LLC 4/2006 to 5/2009

District Sales Manager, N. CA region

Effective rapid hire, recruit & train 10 sales reps in fixed time frame for T2 ’08 Voltaren Gel 1% Product Launch.

Endo project, Voltaren Gel 1%, boosted unit sales growth in T1 ’09 district high; 16-week growth 43% vs. T3 ’08. Lead sales reps to rank #1 & # 2 / 50 regionally & nationally through a focused physician target campaign

2008 on BI project, created national sales force incentive compensation

2007: BI project N. NJ district increased rank to 19 from 50/56 in the nation in market share and market share growth

2006 (03-04/06) Regional Trainer Admin Manager- NPS project in NJ: Coordinated Restasis training and Sales force deployment.

Created customized training tools for sales effectiveness. Prepared progress feedback reports.

Revised online LMS compliance training program for NPS

Developed short and long term strategic tactical business plan for region, district and territories

9/2003-8/2004: DSM Bayer II project in NJ, District ranked # 2/19 Market Share Growth. #1 in sales force effectiveness and call activity. Created Avelox Product Playbook to drive sales for Bayer’s promoted products

Facilitated product and clinical sales training at region and district level for pre and post product launch phase.

Planned quarterly allocation of marketing resources: Promo Budgets, Speaker programs, Samples, Discount Cards for maximum sales impact.

Publicis-Reckitt Benckiser, Clinical Liaison N. Manhattan, NY 9/2005- 03/2006

Built a culture of business partnerships with psychiatrists, psych hospitals, hospital inpatient detox units and medical clinics providing clinical education on the first FDA approved treatment for opiate dependence; Suboxone

Cardinal Health-Romark Pharmaceuticals, District Sales Manager PA& Upstate NY 9/2004- 07/2005

Annualized 25% sales increase in launch of Alinia tablets by analyzing regional business data to developed marketing strategy for

PCP & Pediatrics, managed care, teaching hospitals, identified KOL in Gastroenterology Thomas Jefferson for advisory board.

Additional Work Experience: Astra Zeneca (2.5 years), Novartis Pharmaceuticals (4 years) Johnson and Johnson (10 years)

Education

Bachelor of Science - Arizona State University

Major: Marketing Minor: Business Communications & Physical Education-Sports Med

University of San Francisco- Advanced Interactive Marketing & Measurement Certification

Computer Skills Office 365-Word, Excel, PowerPoint, CMS, Buffer, Google: Alerts, Analytics, Keyword Planner, Slideshare, Project Planning Pro, Video: YouTube, moviemaker, Mail Chimp, Facebook Ads, LinkedIn, Canva-visual images, iPad presentations, Mobile apps

Sales Training Relationship marketing, Face to Face, SPIN selling, TRUST, Integrity Coaching, DISC-Dimensional Sales Building, Situational Leadership, Rx Advantage, Telemarketing-Inside Sales-Customer Service

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