Personal Details

Name: Shin Cheng, Lim

Nationality: Malaysian

Present Residence: 11218, Middleburgh dr, Tomball, Texas 77377

Telephone: 832-***-****

Email: acvw8r@r.postjobfree.com

Languages: English, Malay (Bahasa), Chinese

Dialects Spoken: Cantonese, Fujian dialect

Summary of Qualifications

•Willing to self-improve and take on the task of learning and responsibilities

•Strong in public relationships; built positive and effective relationships with people

•Self-motivated and result driven mind

•Able to work independently

•A good leader as well as team player

Work History

September 2013 to July 2014

Cerebos Pacific Limited Suntory Holdings Limited

Position: Demand Planner and International Marketing Executive (Export Market)

Professional Experience/ Responsibilities:

•Demand Planning, Develop statistical forecasting models for a portfolio of products across the Pacific market through gathering market intelligence and promotional requirements and aligning data with Sales & Marketing to ensure true customer demand is captured.

•Supply Management, Ensuring customer demand is consistently met by managing supply continuity through local and regional planning techniques, aligning with accounts on promotional activity and ensuring this uplift is captured in the models, providing visibility of future supply constraints to accounts and working with sales team to ensure effective mitigation and minimal customer impact.

•Project Management, Assist in planning, coordinating and monitoring a variety of projects relating to current portfolio, includes new product launches, technical transfers, and product upgrades using a number of project management tools. Responsible for establishing sourcing sites, building relationships with regional planners, product costing and ensuring customer requirements are met through quality, reliability, price and timing

Reason of Leaving: Relocation

July 2012 to August 2013

Camel Nuts Food & Snacks (Singapore’s brand)

Position: Business Development Executive for International Market

Professional Experience/ Responsibilities:

•Develop new markets and manage overseas distributors

•Assist on the coordination of all outbound international shipments, with overseas distributors, freight forwarders, and import brokers

•Generate purchase orders, Performa invoices, packing list and other documents for international freight-related or other International activities

•Prepare all required customs documentation for all exports clearance and assist on all facets of International * Import-Export & Customs work

•Complete and process all import and export paperwork

•Assist R&D Department to develop new products and taste for the international market

•Manage tenders, contracts and trading terms

•Develop and coordinate the company’s institutional and international sales network

•Manage sales, payment, A&P budget and claims, order and inventory forecasting, marketing plan, complaint issues, shipping documents and requirements for Asia, Islands, North/South America distributors

•Coordinate the logistics arrangements; manufacturing and production, finance and purchasing team

•Respond to and follow up on assignments given relating to marketing

•Designing and plan the layout of all marketing communications materials

•Writing, conceptualizing and editing of content for website, posters, EDM (Electronic Direct Mailer) and various marketing collaterals

Reason of Leaving: Better opportunity to explore a new supply chain knowledge

August 2010 to June 2012

Crystal Jade Culinary Concepts Holdings

Position: marketing and corporate communication officer

Professional Experience/ Responsibilities:

•Conceptualize, execute & coordinate marketing & advertising activities, Manage marketing budget & ensure targets are met

•Executing marketing strategies and campaigns

•Prepare action plan and follow through for special projects e.g. New shop opening, new menu, new/festive product launch etc. including data gathering and proof reading

•Assist in public affairs for the Group including press releases and copy text

•Analyzing the market, including competitors and consumers

•To work with and follow up with all landlord on day to day marketing issues

•Maintain good working relationships with press, media & vendors

•Media clipping to follow the market, including competitors and consumers

•Monitoring corporate communications plan and strategy for uniformity in message, including templates, tag lines, and logo usage

•Monitoring and arranging the distribution of promotional collaterals

•Monitoring and coordinating the production of promotional materials

•Professional and efficient administration across countries e.g.: Singapore, Hong Kong, Kuala Lumpur, Jakarta, Bangkok, and etc

•Assist in financial responsibilities: billing, reporting and invoicing for marketing fees and expenses, cooperative advertising requests and documentation.

•Constructing initial layouts/concepts of marketing collaterals

•Coordinating with and reporting to managers to carry out campaigns

•Handle hotline inquiry and customer’s feedbacks

•Develop and research CRM program

•Assist in Corporate Sales e.g. all forms of gift vouchers, festive items, etc.

•Help conduct regular brief reviews, alert customers, send broadcast content, etc.

•Handle ad-hoc administrative and coordination duties within the department

•Provide necessary admin support for all outlets and factory e.g. provides operation admin form, prepare memo and minutes etc.

Reason of Leaving: Moving into business to business environment

May 2008– May 2010

A&D Creative SDN. BHD, Malaysia

Position: Account Executive (client servicing) -2008 to 2009/ Senior Account Executive (Client servicing) -2009 to 2010

Professional Experience/ Responsibilities:

•Acting as a link between clients and other agency staffs to coordinate the advertising campaigns/projects.

•meeting and liaising with clients to discuss and identify their advertising requirements;

•Maintain a professional and patient demeanor when responding to client inquiries; excellent problem solving.

•Take custom orders from clients (in-person or via phone), process and manage accounts; keep in touch with assigned customers to assist with status updates on their accounts.

•working with agency colleagues to devise an advertising campaign that meets the client’s requirement and budget;

•presenting, the campaign proposal and budget to the client;

•maintaining regular contact with both the client and advertising agency to ensure that the communications and works flow effectively;

•negotiating with clients and agency staff about the details of campaigns;

•presenting finished creative work to clients for final approval; often via proper presentation techniques

•handling internal budgets, managing campaign costs and invoicing clients;

•minutes the effectiveness or ineffectiveness prior to the closed out campaign;

•Working with company’s top management to improve account management, improve marketing strategies, and get more business.

•

Reason of leaving: Pursue career in Singapore

Advertising Projects experience:

•Kraft Foods Toblerone Singapore and Malaysia

2009 Christmas Campaign&2009 Valentine campaign

•Kraft Foods Oreo Malaysia

2008 Oreo Campaign + Contest

•Kraft Foods Jacobs Singapore and Malaysia

2008 Singapore Book of Records for “The Largest Sculpture Made of Biscuits” event

•P&G International – Pantene, H&S, SKII

Corporate marketing collaterals

Technical Skills

SAP, Photoshop, Illustrator, Microsoft Office (Excel, PowerPoint, Word)

Education

Associate Degree – Logistics Management, Lone Star College, Houston.

Diploma of Graphic Design, Dasien Academy of Art, Kuala Lumpur.

Languages

Language

Spoken

Written

Chinese

10

10

English

8

9

Malay (Bahasa)

8

8

Cantonese

10

10

Fujian Dialect

10

NA

Proficiency 0=Poor, 10=Excellent

GPA

3.94 a scale of 4.0

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