MELISSA L. GUARINO

*** **** ***

Jacksonville Beach FL 32250

C: 904-***-****

acvw55@r.postjobfree.com

CAREER SUMMARY

Dynamic accomplished business-to-business sales professional, proficient in cold calling, new business development, relationship building and closing sales. Consistent top performer for the past five years with current company. Documented achievements in overall sales and year to year growth. Excellent communication skills with keen ability to understand and cultivate strong relationships throughout the sales cycle. Proficient in working independently and with minimal supervision.

AREAS OF EXPERTISE

Business Development - Business & Strategic Planning - Key/Large Account Development

Developing Relationships - Marketing Strategies - Needs Assessment/Analysis - Market Analysis

Negotiation & Closing Contracts - Customer Service - Team Leadership- Digital Sales

EXPERIENCE

Money Pages & 3D Digital Media, Jacksonville, Florida

Senior Account Executive June 2009 - Present

Print advertising publication, Direct Mail & Digital Media Sales

•New business development and management of accounts representing $65K+ per month in advertising revenue.

•Prospect local businesses and conduct daily presentations to reach and exceed sales quota.

•Create new and fresh marketing solutions for clients that will increase leads, directly increase sales, promote their business and deliver results.

•Maintain and grow existing accounts by being a valuable resource of what is trending in their industry and keeping abreast of what their closest competition is doing.

•Generate new business through business networking, client referrals, and prospecting.

•Responsible for selling a large portfolio of products including print marketing, digital marketing, web design, text campaigns, SEO, Banner display ads, geofencing and direct mail campaigns.

Oasis Radio Group, Ft. Wayne IN

Account Manager Feb 2008 - April 2009

•Sold three separate radio formats within the cluster, WBTU, WJFX, and WVBB. Responsible for maintaining three separate budgets.

•Maintained current accounts as well as developing new business. Conducted client needs analysis on a regular basis to ensure clients marketing challenges are being met.

•Use creativity and resources to develop customized marketing ideas.

•Maintained account aging to ensure collections are received within a timely manner.

•Received Account Manager of the Month award six times in 2008.

Cox Media Group, Jacksonville, Florida

Account Radio Sales Executive Feb 2007 - Feb 2008

•New business development and management of existing annual accounts

•Prospected local businesses and conducted daily presentations to reach and exceed sales quota.

•Prospected national business working with agencies on CPP.

•Created new and fresh radio campaigns to motivate consumers with a call to action that's targeted and efficient.

•Established proven track record of consistently surpassing sales objectives.

Middlekauff Mortgage-Assist 2 Sell Real Estate, Jacksonville FL

Licensed Real Estate Agent 2005 - 2007

•Marketed myself as a valuable asset in the buying or selling of homes. Developed my client base through networking and referrals.

•Prepared market analysis for homeowners to develop the best listing price for a timely sale.

•Assisted clients in all aspects of the buying or selling of their residential property.

Parsons Brinkerhoff Civil Engineering, Jacksonville FL

Office Administrator/Project Administrator 2002 - 2005

•Responsible for producing monthly reports to track cost center performance, overhead,

labor, expenses and project budgets. Produced monthly invoices to clients for consultant and sub consultant services rendered, along with monthly progress reports and project schedules

•Assisted Project Managers in all administrative/accounting areas and prepared Sub consultant Contract Agreements

• Handled all Account Payables, Accounts Receivables and correspondence for office location. Worked closely with Project and Area Managers to produce presentations, proposals, and public workshop information for public hearings

•Handled all HR issues.

Hedrick Dewberry Regan & Durant, P.A., Jacksonville FL

Legal Secretary, Commercial Litigation 2001 - 2002

•Responded to all incoming correspondence, phone calls and faxes. Set court dates,

depositions, and mediations. Prepared documents, Notices and Motions for filing with State and Federal Court. Responsible for calendaring pleadings, hearings, trials, deadlines and produced meeting minutes.

EDUCATION

1995 High School Diploma, Franklin High School, Franklin NH

1995-1997 NHTI-New Hampshire Technical Institute-Health Science

1996 American Red Cross, Certified Medical Assistant

1997 Licensed Phlebotomist in 4 states

2002 State of Florida Notary of Public

2003 Computer Aided Drafting and Design-FCCJ

2004 State of Florida-Licensed Real Estate Agent

PROFESSIONAL ASSOCIATIONS

•River City Purveyors

•Beaches Chamber of Commerce

•South Council Chamber of Commerce

•Mandarin Chamber of Commerce

•Southside Business Men's Club

•Interchanges Jacksonville

•Beaches Hospitality Network

AWARDS AND ACCOMPLISHMENTS

Achievement Award for Sales Exceeding $500K 2014

Achievement Award for Sales Exceeding $400K 2013

Achievement Award for Sales Exceeding $300K 2012

Qualifier for Company Cruise 201*-****-****

Consistently Top Monthly Performer

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