VANDANA LAKHANI

Email: acvvh9@r.postjobfree.com

Professional Summary:

Experienced SEM Analyst who is persistent in keeping up to date on various Search Engine Marketing activities & SEO changes by the major search engines!

6 years of experience in Online Marketing includes complete Site Optimization processes – Website Analysis & Audit, On Page & Off Page activities, Social Media Processes, PPC and all other traffic generating tactics.

Technical Proficiency

Platforms : Windows (98, 2000, 2007, XP, VISTA, Windows 7 & Windows 8)

PC Package : MS-Office, XL

Language : HTML, XML

CMS : Wordpress, Magento, Joomla, SquareSpace

CRM : HubSpot

Tool : DreamWeaver, SpyFu, Moz Openexplorer, Xenu, Rank Tracker

PROFESSIONAL EXPERIENCE:

Working with RackBank Datacenters Pvt. Ltd. as Digital Marketing Strategist since January 2015.

Worked in Batch Master Software, Indore from September 2012 to January 2015.

Worked as a Team Leader in Emaxglobal, Indore from July 2011 to July 2012.

Worked as SEO Expert at SEO Beam, Bhopal from December 2010 to June 2011

Detail Work Experience:

On Page Activities:

SEO On page report – Title, Meta tags (description, keywords), Content optimization, Image Optimization, URL Optimization

Website Audit report – Analysis of Website: Technical Issues of website & their solutions

Webmaster verification via Google, Yahoo & Bing Webmasters Tool

Traffic Analysis via Google Analytics & Reporting

Rank Reporting & Analysis via Rank Tracker

Off Page Activities:

Business Profile Listing

Local Marketing

Blog Commenting

Forum Posting

Blog Posting

Article Submissions

Press Release Submission

Directory submission

Social Bookmarking

B2B submission

Competitors’ backlinks

Other Tasks:

As per Google Penguin update - use of Disavow links tool to remove bad back links via Google Webmasters

Reporting and direct client interaction

Interaction with the concern departments, coordinating and timely follow-ups

Various Tools & Google Advance Search operators used.

Website Audit to solve the website technical issues

Keyword Analysis and Keyword Implementation at website

Competitors’ Analysis

Reporting – Traffic report via Google Analytics & other manual reports

Google, Yahoo & Bing Webmaster Console, Google Insights

Google Adwords (PPC)

Tools which I used in my working processes:

Google Adwords Keyword Tool, UberSuggest Keyword tool

Google Insight

Google Analytics for reporting

Google Webmasters Tool

Rank Tracker Tool

SEO SpyGlass

Website Auditor

CopyScape & Plagiarism Checker

Internet Marketing Ninja

WooRank

FollowerWonk for Twitter

HootSuite

SubmittorBot

Hubspot CRM

Asana for Task assignment

SKILLS:

Dedication towards the work assigned at any level

Relationship building and very relevant in approach.

Always ready to learn new techniques for growth

EDUCATION:

Examination

College/School

University/Board

Year

Percentage

MBA ( E-COMMERCE)

I.M.S., INDORE

D.A.V.V. INDORE

2010

75%

M.PHIL. – ENGLISH LITERATURE

SCHOOL OF STUDIES IN HUMANITIES

VIKRAM UNIVERSITY, UJJAIN

2006

70%

M.A. - ENGLISH LITERATURE

SCHOOL OF STUDIES IN HUMANITIES

VIKRAM UNIVERSITY, UJJAIN

2005

65%

B.A.

PRIVATE, Indore

D.A.V.V. INDORE

2003

58.5%

DIPLOMA IN GARMENT TECHNOLOGY

WOMENS POLYTECHNIC, INDORE

RAJEEV GANDHI TECHNICAL BOARD, BHOPAL

2002

84%

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