Eduardo Perez
Santa Clarita, CA 91390
*********@*****.***
Skills Summary
Over 20 years experience in Business Operations and Development, Franchise Sales and support, Business Ownership, Marketing Operations and Database Management
Created Real Estate Marketing Company and grew to sales of over $950,000 per year.
Small business development, support and training.
Business to business and retail sale of products and services.
Experience in growing a territory over multiple states.
Over twenty years of experience in all aspects of staff management; hiring, performance reviews, reward and disciplinary actions.
Experienced in workflow analysis and business process design and improvement.
Skilled in various computer software applications including software training and instruction in Microsoft Office, Sales force and Fran connect.
Experienced in developing and presenting strategic, tactical and sales presentations.
Employment
VivoPools – Monrovia, CA April 2013 – the present
General Manager of Operations and Franchise Development
Business development, support and training for all of Southern California.
Responsible for Franchise & Business to Business Account Sales
Responsible for development and training of Sales and support Staff
Scheduling, Budget, Evaluations, Inspections.
Responsible for over 600 commercial and residential pool accounts
Management of 4 service managers and over 35 pool techs in a 6 county region
Profit and Loss responsibility
Current Salary $8,500.00 per month plus car allowance & bonuses
Coverall Health Based Cleaning Co. –Glendale, CA Sept 2009 – April 2013
Regional Director/Franchise Sales
Small Business development, support and training for all of L.A. County.
Responsible for Franchise & Business to Business Account Sales
Responsible for development and training of Sales and support Staff
Responsible for all aspects of Cleaning Franchise Company
Scheduling, Budget, Evaluations, Inspections.
Developed Call Center Department and Cold Calling Scripts
Profit and Loss responsibility
Salary $7,500.00 per month plus car allowance and bonuses
Resume of Eduardo Perez Page 2
Farms & Labels plus, Burbank, CA Nov 1996 -Sept 2009
Owner and Managing Partner
Established new company from ground zero
Managed all aspects of the operations of the company – sales, marketing, administration, production, contracts, and finances
Managed employees in the sales, design and operation of direct mail marketing and real estate database procedures
Created Sales in excess of of a million dollars per year
Developed Bulk Mail procedures including technologies such as Postal Soft Desktop Mailer Software, Bryce & Martin Yale folding, and inserting and sealing machines
Increased and maintained sales quota and business relationships throughout the life of the company
Designed and implemented new products that increased earnings by 30%
Led various projects leading to improved business processes, increased staff performance and increased customer satisfaction
Managed more than 30 employees in administrative and production operation capacities
Created Real Estate Marketing Seminars
Trained over 5,000 agents in the use of computers and various marketing concepts
Managed and processed all accounts payable and accounts receivables activities
Developed and maintained vendor relationships, developed requirement needs, negotiated contracts and consummated agreements
Salary $18,000 per month plus car allowance and quarterly dividends
Equity Title Company, Los Angeles, CA Jan 1994 - Nov 1996
Information Technology Manager and Trainer
Responsible for Companies Information Technology
Sales Support to Title Reps including presentations at over 300 real offices
To Real Estate agents and brokers.
L.A. Westside MLS/Board of Realtors, Los Angeles, CA Nov 1992-Jan 1994
MLS Database Manager and Instructor – Contractor $50.00 per hour.
Maintained MLS database uploaded listing information along with pictures of properties.
Instructor to over 3,000 Real Estate agents in the use of MLS software.
Century 21 Regional Office, Woodland Hills, CA Jan-1990–Nov 1992
Franchise Sales/Support/Office Manager
Real Estate Franchise Sales, Training and development
Franchise Support for over 130 Real Estate Franchises.
Sales and Software Training for over 1,500 Real Estate Agents and Brokers
Award and Recognition Banquets
Sales, Marketing and Training support for all Franchises
Direct Mail & MLS support and training
Salary $5,000 per month plus car allowance
Education
College of the Canyons, Valencia CA/Glendale College, Glendale, CA
Associate in Science Degree, Business Administration/Information Technology
Bilingual; speak, read and write Spanish as a native speaker.
Real Estate License
Life and Health Insurance License
Expert Level Microsoft Office, Sales Force, Fran Connect, Multiple Listing Service
Metro Scan and Experian/Data Quick Real Estate programs.