Email: acvshi@r.postjobfree.com

MARKETING MANAGER PROJECT MANAGER

Industry Focus: Financial/Healthcare

QUALIFICATIONS PROFILE

Detail-oriented, strategic, and growth-focused professional, equipped with expertise in marketing, customer acquisition, project execution, and media promotions. Effective at communicating with diverse individuals and developing strong relationships with internal and external partners. Armed with proven capacity to develop revenue-generating strategies to expand target audience scope. Proficient with Microsoft Office Suite, Focus, COMPAS, SQL, InfoQuest, Mars and others.

AREAS OF EXPERTISE

PROJECT MANAGEMENT

MARKETING AND COMMUNICATIONS

BUSINESS DEVELOPMENT

COMPETITIVE PRICING AND MARKET ANALYSIS

PROCESS IMPROVEMENT

EVENTS AND PROMOTIONS

DATA ADMINISTRATION

ADVERTISING CAMPAIGNS

RELEVANT EXPERIENCE

Confidential Fort Washington, PA

MARKETING MANAGER 2015–Present

- Offer proposals for strategic direction, promotional offers, product mix, and communication channels supporting retention initiatives.

- Thoroughly assess test results while providing insights used in testing and revalidation strategies.

- Set creative direction to the development and version control on direct email and social media.

- Perform comprehensive and competitive research to substantiate the cited information in the marketing collateral.

- Led the implementation of process improvements and oversight of external vendor resources toward creative development and email deployment.

- Worked closely with both cross-functional and affiliate resources for effective project execution.

- Rendered expert project management to special initiatives while maintaining accurate records of necessary details.

Barclay Global Wilmington, DE

MARKETING MANAGER 2011–2015

- Held responsibility in formulating and modifying test plans including targeting, core system pricing offer validations, and frequency definition based on review analysis.

- Aided in re-pricing and amending program terms as well as various projects involving auditing and reporting.

- Expertly handled the creative agency from pre- to post-production, including creative briefings to final mechanicals to guarantee the success of campaign execution in alignment with budget constraints.

- Drove efforts in optimizing media partnerships in collaboration with public relations, Brand Management Team, legal, social, and ultimate rewards to maximize media partnerships.

- Established and actualized annual marketing plan with the help of internal stakeholders and agency partners.

- Displayed proficiency in analytical data and audit findings evaluation to determine trend and risk areas; and applied cross-channel media integration methodologies.

Bank of America Wilmington, DE

VICE PRESIDENT, CONSUMER PRODUCTION STRATEGY ANALYST II 2011

- Maintained communication and proper coordination to ensure on-time and successful campaign completion.

- Relayed the progress of change to expectations to all levels of management and business partners.

- Reviewed the portfolio through SAS queries to identify opportunities to maximize existing credit card product and demonstrate present relevant offers to the audience.

- Documented program results through the analysis of “Test” vs. “Control” data from previous retail marketing campaigns for strategy refinement on new and existing projects.

- Implemented small business card while administering products, production; ensuring efficiency and compliance of the Small Business Card Division with controls.

- Increased retail spend on credit card products through the integration of product upgrades, which resulted a 35% incremental activation and utilization.

JPMorgan Chase (Chase Card Services) Wilmington, DE (2005–2011¬)

MANAGER, PORTFOLIO OPERATIONS 2008–2011

- Identified program objectives and implemented strategic plans while maintaining the capacity, control, and enhancement of process through the execution of quality assurance methods.

- Maintained positive relationships with the technology, business management, program sponsors, vendors, and business clients.

- Mediated between technology and core business teams regarding program management while bringing to resolute any project issues.

- Effectively managed the campaign workload in order to troubleshoot and resolve potential project risk concerns.

- Held accountable for informing all key players concerning impacts on projects while identifying resources to resolve those issues.

- Recorded all data concerning project scope changes while conducting meetings and providing continuous feedback on project status.

- Played a lead role in the reoccurrence of the Portfolio Utilization program (PUP), consisting of a monthly mail volume of 15 million pieces; comprised of more than 250 cells, 40 CVCs, 30 LTCs, letter shop instruction, and innovative marketing concepts.

- Lead several business lines initiatives; mass affluent, high net worth, partner card, rewards program and business card.

CAMPAIGN MANAGER, ACQUISITION OPERATIONS 2005–2008

- Successfully managed the execution of various channels including onsite, alt media, retail, small business, business card, co-brand and financial institutions.

- Planned the creative design execution for print production and facilitated monthly channel metrics presentations to senior management while conducting weekly meetings on pricing strategies and creative testing to market.

- Produced efficient marketing campaigns by serving as liaison between project managers and the Marketing Department for more than 100 partners.

- Contributed insights in streamlining channel responsiveness through the creation of book of business performance.

- Achieved 99% quality rating by prioritizing and outlining appropriate execution paths on each channel to guarantee accurate pricing and partner information.

- Imparted knowledge on quality procedures toward error reduction, efficiency, and productivity increase by leading education sessions to marketing services.

- Launched the Chase Ink, Private Bank, Disney, SWA, and Marriot programs in partnership with key channels.

Earlier Positions Held:

MBNA America Bank Wilmington, DE

>CHANNEL MANAGER, EVENT MARKETING AND BUSINESS DEVELOPMENT

>CHANNEL MANAGER, MOTOR SPORTS, MARKETING AND SALES ADMINISTRATION

OTHER EXPERIENCE

MBNA America Bank Wilmington, DE

>SYSTEMS ANALYSTS, RE-PRICING CORPORATE OPERATIONS

>SENIOR LOAN REVIEW ANALYST, SPECIALIZED LENDING/CREDIT ACQUISITION

>CUSTOMER SATISFACTION ASSISTANT MANAGER, MAIL ACCESS OPERATIONS

PNC Bank Philadelphia, PA

>TRUST ADMINISTRATOR, TRUST DEVELOPMENT

Smith Barney Philadelphia, PA

>ASSISTANT TO VICE PRESIDENT

EDUCATION

BACHELOR OF ARTS IN FINANCE AND MARKETING MINOR IN ACCOUNTING

Pennsylvania University of West Chester West Chester, PA

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