Marketing Manager
Resume:
EDWARD MABRI E
Novato, CA ***** Phone: 415-***-****
Email: acvr6v@r.postjobfree.com
MARKETING LEADERSHIP
Market ing St rategy Execut ion
AREAS OF EXPERTISE
Strategic Marketing
Client/Vendor Relations
Budget & Cost Control
Healthcare Marketing
Social Media Marketing
Multimedia Development
Product Marketing
Team Management
Technology: Social Media (Facebook, Twitter, LinkedIn), Vertical Response, Google office, Apollo, Jive, SalesForce, Mac OSX, Adobe Creative Suite, Joomla, Dropbox
PROFESSIONAL EXPERIENCE
Pacific Business Group on Health – Healthcare Innovation and Policy Senior Communications Officer
2013- Present
Responsible for leading MarComm strategy and tactics to promote the innovative work and value of PBGH and secure major program funding, including media relations, online communications, strategic partnerships, public relations, and social media. Primary internal communications consultant for PBGH program teams.
• Created and executed comprehensive strategic/tactical brand, MarComm, and public relations plan for PBGH
• Managed media relations generating over 5 million in ROI, including feature articles in NY Times, LA Times, Wall Street Journal, US News and World Report, Information Week, and NPR.
• Managed the strategic and tactical communications and MarComm collateral development for four program launches
• Functioned as MarComm consultant for seven internal PBGH programs
• Created and managed web presence and strategy
• Established successful social media strategy increasing followers by over 400% Blue Shield of California – Health Insurance
Communications Manager
2010- 2013
Managed internal and external communications projects related to Federal Health Reform. Key communications lead on a dynamic and high-profile team, responsible for strategic and tactical execution of enterprise-wide communications protocols focused on informing and educating multiple audiences on federal health reform mandates
• Created strategic communications plans for assigned health reform mandates
• Managed and created monthly educational health reform newsletters for clients and agents
• Launched first-in-market interactive health reform timeline
• Manage and execute tactical B2C and B2B communications projects (print and online) EPI North America – Marketing Consultants
Marketing Director (Consultant)
2009 - 2010
Led strategic marketing, branding, and communications technology integration for multiple clients. Managed the marketing and communications protocols for a healthcare technology client whose product suite had been adopted by an IPA (physician group) and Health System (Hospital clinic). Products included PHR, EHR, EMR, electronic appointments and medical consultations
• Created integrated communication plan for technology roll out
• Led creative direction for collateral, advertising, web, and e-mail
• Created individualized branding and advertising collateral for IPA physicians
• Initiated partnership marketing between Health Systems and client
• Created IPA integration case studies for client
CCHP – Health Insurance
Marketing Manager
2009
E d w a r d M a b r i e P a g e 2
Introduced effective new major marketing strategies. Strategically planned and executed all marketing, advertising, and branding protocols. Launched new corporate brand and creative direction. Launched new health plans including Medicare.
• Developed and initiated insurance broker partnership marketing program
• Managed marketing budget and kept projects 20% under budget
• Implemented critical marketing and policy initiatives for Medicare Parts A-D
• Managed all corporate, member, broker, and web based communications
• Launched new print, radio, television and outdoor media campaigns MEDEM Inc. – Healthcare Information Technology
Marketing Manager
2008
Spearheaded communications and networking initiatives for doctors, patients and hospitals. Strategically planned and executed all marketing, advertising and branding protocols
• Initiated process to incorporate effective case studies into the sales/marketing cycle and successfully placed case studies in industry publications
• Managed marketing protocols for two product launches
• Created and executed Marketing plans for client outreach via marketing collateral, online marketing, and industry events
Blue Shield of California – Health Insurance
Marketing Manager
2007
Acted as consultant for a 7.5 billion dollar health care organization, tasked with strategic leadership of the company's dental and vision line of business
• Managed the company’s first ad campaign for dental/vision/life products
• Created broker/agent rewards program and communications calendar
• Launched two successful new product outreach programs
• Initiated strategic direction to increase market penetration and retention
• Implemented metric and ROI tracking for marketing projects Pacific Health Advantage – Group Health Insurance
Senior Marketing Manager
2005-2007
Collaborated with other marketing head to strategically plan and execute all marketing, advertising and branding protocols. Supervised the advertising and marketing efforts of two major product launches
• Managed corporate marketing and external communications strategy and tactics
• Company recorded largest profits in its history by the end of my first year
• Implemented web based and direct marketing/advertising plans. Health Net Inc. – Health Care
Marketing Manager
2001-2004
Strategically planned and executed all marketing, advertising and branding protocols for the dental and vision division. Spearheaded internal and external advertising campaign to re-brand the company under the Health Net brand, including branding strategy, print, radio and outdoor ads, internal documents and medical plans, logo and graphic standards and online presence
• Managed corporate communications, Intranet and Internet content
• Wrote and placed editorial articles in California Broker Magazine
• Created advertising and marketing plans utilizing demographics and additional benchmarks
• Managed marketing support team and advertising vendors EDUCATION
Undergraduate
University of California, Los Angeles
Psychology 1993
E d w a r d M a b r i e P a g e 3
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