Sales Microsoft Office

PROFILE

Analytical and detail-oriented marketing professional with comprehensive experience managing media programs to enhance the visibility of national brands in CPG, financial services, and retail. Leverages ability to thrive in fast-paced environments to proactively detect opportunities in diverse markets, manage large-scale budgets, and liaise between internal teams to facilitate alignment with client objectives.

EXPERIENCE

OMD Toronto, ON

Senior Media Buyer 2010 – Present

Liaises between internal planning, accounting, and traffic analysis teams to execute national, client-focused television and radio media plans that align with diverse campaign objectives; delivers targeted market penetration solutions for up to 10 global organizations annually including McDonald’s, VISA, FedEx, PetSmart, Campbell’s, Henkel, Biersdorf, Subaru and Mitsubishi.

Selected due to consistent high performance to act as Team Lead on large-scale clients including Campbell’s, Hasbro, and Henkel; manages the entire buying process for these clients ensuring both client goals are attained with effective reporting. Prepares and presents annual achievement reports to clients.

Detected opportunity to substantially increase GoDaddy’s performance in the Canadian small business owner demographic; negotiated with CBC to secure airtime on popular TV series Dragons’ Den, resulting in consistent and powerful exposure for multiple consecutive weeks. Strategy was subsequently employed for two consecutive years due to substantial sales increases.

Leverages trending and media tools including Infosys and DDS to estimate ratings and audience figures; proactively seeks out new opportunities to increase client exposure in diverse markets.

Trains, develops, and provides support to two (2) assistants and up to four (4) buyers.

Media Buyer 2006 – 2010

Executed television and media plans with a focus on conventional buys for up to 10 large-scale clients seeking exposure in diverse markets; supported team leads by maintaining accounts, inputting data, and mitigating discrepancies.

Derived meaningful trend and market analysis to support client goal attainment; compiled traffic, rating, and audience data to facilitate effective decision making.

Prepared pre- and post-campaign achievement reports for use by senior leadership while ensuring accurate billing.

CARAT CANADA Toronto, ON

Media Buyer 2006 – 2010

Implemented radio and television media plans for up to six annual clients in a growing organization with average seasonal budgets of $200-300K and top tier clients including Mattel, Revlon, Tresemme, Pfizer, and Sobeys.

Created, tested, and implemented a completely new system for Mattel when it was the company’s newest multi-branded client; coordinated with company’s creative agencies to ensure weekly brand alignment and effective scheduling for an annual budget of ~$4M.

Ensured effective billing, reporting, and mitigation of account-related discrepancies.

EDUCATION

HUMBER COLLEGE Toronto, ON

Postgraduate Certificate – Advertising Media Studies & Sales 2006

Successfully completed an intensive, accelerated, full-time postgraduate program within nine months.

UNIVERSITY OF WINDSOR Windsor, ON

Bachelor of Arts & Social Science – Communications Studies 2004

ADDITIONAL INFORMATION & ACHIEVEMENTS

Computer skills: Microsoft Office, Microsoft PowerPoint, BBM4/Micro TV, Adtraq, Photoshop, DDS, Infosys, Airware7.

Assisted the late Mother Teresa to deliver care, food, and companionship to disabled children in Calcutta, India (1996).

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