Sales Manager

Edilson Ferney Méndez Giraldo

***** ** **** ****** *******, FL

305-***-**** *************@*****.***

Sales and Marketing Professional

Global Sales & Marketing Manager Regional Sales Director Marketing Director

Results driven sales and marketing professional with over 20 years of experience in international markets. Experienced in Product Management, including: new products launch, distribution channels, price strategy in products related to industries like safety, construction, and farrier products. Identification of market opportunities and tactical marketing plans for technical products such as fall protection systems, hazard detection equipment, etc. Lead regional and cross-functional teams; experience administrating million dollar budgets. Develop distribution channels for B2C, B2B; expert knowledge of Microsoft Office and CRM ZOHO.

Innovative Product Design

Product Lifecycle Management

Creative Sales Professional

Customer Retention

Deal Negotiation and Closing

Lead Management

Relationship Management

Sales/Marketing Strategizing

Sales Cycle Management

Competitive Analysis

Marketing Management

Strategic Alliance Development

Professional Experience

EMCOCLAVOS, Bogota, Colombia 2010 – Present

Commercial Manager

Lead a team of sales and marketing representatives for Central and South American markets

Developed a trade marketing approach for maintaining active demand in the supply chain

Established new training programs to increase company loyalty and culture

Increased distributor's network within Latin America and the Caribbean

Managed entire product portfolio leading to a nearly 50% growth in 2016

Developed alliance with education area and ensuing certification program in LATAM

ARSEG S.A., Bogota, Colombia 2004 – 2010

Sales and Marketing Director

Led team of sales representatives for nearly $20 million in revenue

Led export team with annual sales of almost $2 million

Launched a new PPE product line as well as a new fall protection line version

Created strategic alliances enhancing the company's position in the safety and professional risk management industries

Supervised in-house and outside agency creative staff in advertising development

Created, tracked, and evaluated internal metrics and management reporting to identify marketing performance and effectiveness of programs, offers, channels, markets, and product mix

Developed CBI program to introduce products in the EU markets

MALLAS Y TREFILADOS LTDA., Bogota, Colombia 1999 – 2003

Commercial Manager, 1999 – 2003

Developed a penetration strategy within Latin American and Caribbean countries

Identified market opportunities for products leading to an export revenue 10% of company’s sales in three years

Introduced new products (Barbed wire, galvanized wire class 3 and special nails) to the Colombian market. Increased company’s market shares from 13% to 18%

Responsible for sales team reorganization, improving market coverage in different segments: industry, construction and farming

Improved Colombian sales by segment as follows: Industry grew from 10% to 25% and, farming from 5% to 15%

Bogotá Business Unit Manager, 1999

Reorganized laundry division and increased sales in 20%

Improved relationships with our main distributors

EMCOCLAVOS S.A., Bogota, Colombia 1994 – 1999

Commercial Manager, 1996 – 1999

Led a team in launching new products representing 15% of company sales

Developed marketing business plan for horseshoe nail brands

Supervised outside agency in developing packages, logos, and brochures

Lead a team of 25+ distributors, developed training programs in new products, established and managed product goals, forecast, pricing, and performance targets

Production Coordinator, 1994 – 1996

Reduced final product stock from 30 to 15 days; with the same time to delivery

Developed production index that improved factory performance by reducing stop times

Developed annual production plan for horseshoes, and horseshoe nails plants

Exceeded company goals in scheduling, production, and delivery

Education & Credentials

Specialization in Strategic Sales Management, University of California at Irvine Extension/ADEN, 2015

Specialization in Management Skill, McKenna School of Business - Saint Vincent College/ADEN, 2013

Certified Fall Protection Competent Person, DBI/SALA Training Institute, 2005

Master's Degree, Marketing, Universidad De Los Andes

Manager's Development Program (PID), Universidad De La Sabana

Bachelor's Degree, Industrial Engineering with Honors, Universidad Distrital Francisco Jose De Caldas

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