Manager Marketing
Resume:
Joel
Rose
Nuevo
Tarzana,
CA
***56
w
(818)
624- 1986
w
*********@*****.*** EXPERIENCE
Instantly,
Inc.
(Formerly
uSamp)
Encino,
CA
Director
of
Business
Development
August
2014
–March
2016
• Oversaw
and
managed
a
team
focused
on
advancing
company’s
overall
digital
marketing
efforts
on
both
desktop
and mobile
channels
• Planned
and
executed
strategies
for
user
acquisition
through
CPA,
CPM,
and
lead
generation
campaigns
that
generated
a positive
ROI
without
exceeding
monthly
budgets
• Collaborated
with
internal
key
stakeholders
to
grow
strategic
partnerships
through
monetization
and
technical
product offerings
• Acted
as
key
account
manager
for
strategic
partnerships
from
initial
prospective
business
development
to
account
closure
• Expanded
and
grew
existing
strategic
partnerships
through
analysis
of
ROI
and
marketing
metrics
to
provide
actionable recommendations
for
partner
optimization
• Collaborated
with
executive
team
to
set
department
goals
and
priorities
as
well
as
team
member
goals
and
priorities
in accordance
with
overall
company
objectives
• Acted
as
technical
liaison
for
key
accounts
during
on- boarding
and
campaign
implementation
in
an
effort
to
meet
client needs
and
goals
• Researched
new
channels
such
as
social
media
advertising
for
user
acquisition
in
an
effort
to
maximize
overall
efficiency
• Assisted
in
transition
of
company
re- branding
and
acquisition
through
client
and
departmental
communication uSamp
Sr.
Business
Development
Manager
October
2013
–
August
2014
• Responsible
for
growing
and
optimizing
CPA
and
CPL
budgets
in
respect
to
efficient
CPC/CPM
in
an
effort
to
support uSamp
Business
model
• Negotiated
complex
syndication
and
technology
deals
with
websites,
advertising
networks,
bloggers,
digital
agencies
and affiliate
marketers
to
build
both
online
and
mobile
market
research
panels
• Responsible
for
all
partner
accounts,
managing/growing
relationships,
and
exploring
potential
opportunities
• On- boarded
new
business
development
team
members
through
training
and
management
• Spearheaded
mobile
app
marketing
efforts
through
strategic
partnerships,
resulting
in
over
1
million
mobile
app installations
and
over
500K
active
users
• Reduced
overall
mobile
marketing
spend,
resulting
in
an
efficient
CPA
reduction
of
$0.60
per
user
through
campaign optimization
efforts
uSamp
Business
Development
Manager
August
2010
–
October
2013
• Grew
domestic
and
international
market
research
panel
at
a
Positive
ROI
from
1MM
users
to
12MM
in
three
years
• Built
and
expanded
the
iPoll
mobile
iOS
and
Android
Mobile
App
database
by1500%
through
direct
publisher
partnerships
• Developed
incremental
revenue
channel
by
monetizing
existing
user
database
through
affiliate
offers,
clinical
trial recruitment,
and
coupon
offers
while
increasing
continual
user
engagement
• Managed
team
of
two
focused
on
generating
incremental
revenue,
resulting
in
profit
earnings
of
$1MM
• Developed
new
business
partnerships
from
initial
contact
and
prospecting
to
account
closure
in
an
effort
to
expand business
pipeline
• Managed
campaigns
on
a
daily
basis
from
initial
on- boarding
and
technical
set- up
within
affiliate
tracking
platforms
to technical
troubleshooting
and
continual
optimization EDUCATION
University
of
California,
Los
Angeles
January
2005
–
June
2008
• Bachelor
of
Arts,
Political
Science/
Minor,
English TECHNICAL
SKILLS
• TUNE:
HasOffers
&
MobileAppTracking/
Cake
Marketing/
App
Annie/
Analytics
• Salesforce/SDKs/APIs
• Microsoft
Office
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