Sales Marketing

Luis Guzman

Mobile Ph. +58-414-******* Home Ph. +58-212-*******

https://ve.linkedin.com/in/luisguzmanc

************@*****.*** *********@*****.***

Business Development, Sales and Marketing.

Summary

Bilingual (English/Spanish) executive with international experience, in Latin America, working with multinational companies. Expert in Business Development, Sales, Marketing.

Dynamic sales executive with a 25-year track record of surpassing multimillion-dollar sales quotas within highly competitive markets. Exceptional communicator with a consultative sales style, account management skills, exceptional problem-solving abilities, and a keen client needs assessment aptitude. Aggressively identify opportunities, develop focus, and provide tactical business solutions. Available for travel.

Major Accomplishments

Sales and Business Development

Manage sales budgets over US$ 50 MM yearly. Planning, managing and achievement.

Create new sales channels, change customers mix. Direct improvement of sales.

Relations with Distributors and POS, local and international. From select, create, train, and develop both.

Hire, train sales people. Manage groups over 50 direct people with different levels and more than 50 indirect people.

Attending different accounts like Alcatel One Touch, Samsung, Microsoft, Motorola, Kyocera, and Haier.

Attend main cellular carriers, definition of products, sales and marketing support.

Experience in Telecommunications, Consumer Electronics, Consumer Products

Marketing

Increase market share in many countries. Over 11% in case of Venezuela in handset market in one year period.

Relations with Trade Marketing, Advertising and PR Agencies.

Experience opening and attending several markets in Latin America.

Define the appropriate marketing organization for the company's maturity/size.

Oversee marketing communications to branding, public relations, advertising, white papers, trade shows, seminars and events collateral materials, trade marketing and social networking. Produce brochures, flyers and direct mail campaigns as well as information displays/booths.

Identify and participate in various marketing venues/trade shows and other related events.

Work History

Managing Director

LAGC Consultores

02/2014 - Actual

Country Manager Venezuela

Alcatel One Touch

06/2010 – 08/2013

Sales Director

VAC Group

07/2006 – 11/2009

Managing Director

LAGC Consultores

05/2003 – 07/2006

Sales Manager

Samsung Electronics

01/2001 – 01/2003

Sales and Marketing Director

Brightpoint Venezuela

05/1996 – 11/2000

Education

Administration, (Business Administration Bachelor)

Los Andes University, Merida, Venezuela

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