Sales Management

* ** * * * g e

EMILY A. ANTHONY

*** *** * ** * t r ee t, 4D, B rook l yn, NY 11218

*** . *** . **** *** * yaa l l an@gma i l . com l i nked i n pro f i l e PROFESSIONAL SUMMARY

Innovative and engaging Marketing & Brand Management Professional with track record of developing and leading strategic brand development and messaging resulting in revenue growth for a diversified range of products and categories. Specialized expertise executing multi-media communication strategies that leverage competitive market placement and brand awareness. Well-balanced creative and analytical talents with ability to eliminate obstacles, develop solutions, and exceed expectations. Passion for working in collaboration with multi-disciplined teams and driving optimal results. AREAS OF EXPERTISE

Forecasting/Analysis/

Reporting (Sales Data, Prices,

Consumer Trends, KPIs, Ad-

Hoc, Competitive Market

Research)

Financials (Budgets & P&L)

Website (Strategy

Development, Management,

Traffic Increases)

Senior Management

Presentation & Pitch

Customer Relations & Sales

Contributions

Event Planning &

Leadership

Campaign/Promotion

Design/Launch (Online, In-

Store)

Social Media & Multi-Media

Marketing

Brand Development &

Management

Content Development & Writing

(Website, Advertising Copy,

Emails, Apps)

Employee & Project

Management

PROFESSIONAL EXPERIENCE & SELECT ACCOMPL ISHMENTS

BARNES & NOBLE, INC., New York, NY, 2011–Present

Manager of eCommerce Marketing & Promotion, Digital Division (2014–Present) Serve as liaison between digital and retail areas and lead strategic campaign development and execution to drive traffic and increase sales in stores via online promotions. Coordinate all website presence and strategy for the promotions, including indirect management of cross-functional group comprised of merchandising and creative/front-end production. Work in partnership with Director of Content to strategically implement editorial content for bn.com‘s homepage. Independently develop content strategy for B&N iOS app. Hired, trained, and manage eCommerce Marketing Coordinator (direct report).

Manage several online campaigns for all major holidays (Mother's Day, Father's Day, and Christmas). Achieved sales plan (2015). Achieved double digit increase of prior year sales for two select online campaign promotions.

Managed textbook campaign that resulted in 20%+ increase in sales year over year (2014).

Continually develop, test, and implement coupons and special value promotions across various product categories; consistently generate top line sales and positive margin increases.

Instrumental in leveraging online promotions to generate buzz surrounding specific store “experiences” that continually increase store traffic and sales, as well as contribute to improvement in brand image and messaging. Marketing Analyst, Café Division (2011–2014)

Designed, launched, and maintained Café microsite bn.com/café with focus on driving growth for 630+ stores via online promotions that are strategically aligned with consumer trends and preferences across multiple categories. Developed and executed strategic marketing plans for products (new, existing, test), consumer promotions, and merchandising. Conducted analysis and provided recommended action for products and product categories. Managed Café Social Media function. Directed product photo shoots in support of brand promotion with strategic partners, such as: Starbucks®, Godiva® Chocolatier, Harney & Sons Fine Tea, The Cheesecake Factory®, LLC., and others. Trained Marketing Assistant.

Achieved 7%+ year over year sales increase for entire department for all core and promotional items.

Collaborated effectively with multiple departments to drive success (Business Development, IT, Store Communications, Creative, Advertising, Social Media, Email/Consumer Marketing). EMILY A. ANTHONY

176 See l ey S t r ee t, 4D, B rook l yn, NY 11218 330 . 904 . 5687 emi l yaa l l an@gma i l . com l i nked i n pro f i l e PROFESSIONAL EXPERIENCE & SELECT ACCOMPLISHMENTS

2 of 2 P a g e

SHEARER’S FOODS, INC., Brewster, OH, 2008–2011

Marketing Analyst (2010–2011)

Delivered creative direction to support external design firm in designing POP and product packaging with focus on ensuring consistent brand voice. Engaged in regular collaboration with sales team in the coordination of consumer and in-store events to increase brand awareness. Generated internal sales data analysis reports, ad-hoc reports for special projects, and analysis summaries of Nielsen reports for upper management.

Achieved double digit branded sales growth for more than two consecutive years (approximate 12% growth).

Increased yearly branded impressions from 1M to 4M+ in three regions during consumer events from 2009–2010. Marketing Specialist (2008–2010), Event Marketing Intern (2008) Coordinated all aspects of event marketing, including direct responsibility for $250K annual budget, product forecast/execution, and negotiation of event space. Served as Brand Ambassador during consumer events and collected vital customer data. Recruited and managed regional interns.

Enhanced community outreach and customer service efforts by streamlining donation request process.

Developed and drove event marketing initiative that resulted in major increase of events from 45 events (2008) to 120 events (2009).

Regularly took initiative to drive maximum organizational efficiencies and success, including development and introduction of following: formal RFP process for event staffing agency, Key Performance Indicator (KPI) reports for upper management, and store planograms with data analysis for shipment. LUCKY SHOES, INC., Fairlawn, OH, 2007

Retail Marketing Intern (Spring to Fall)

Hired initially as New Balance store employee and advanced into internship role that was personally created as a result of suggestions presented to management. Continually achieved optimal shopper experience and overall brand recognition by executing creative merchandising and marketing strategies.

Named Employee of the Year (200 employees).

Increased company sales by establishing temporary shops during events, as well as expanded New Balance brand awareness in Northeast Ohio.

Coordinated public relations functions associated with Susan G. Komen Cleveland 3-day Event Expo to support success for corporate partnership.

EDUCATION & PROFESSIONAL DEVELOPMENT

KENT STATE UNIVERSITY, Kent, OH

Bachelor of Business Administration, Major: Marketing, December 2007 Graduated Cum Laude; Deans List (Five Semesters); Major GPA: 3.4 Continued Education

CASE WESTERN RESERVE UNIVERSITY, WEATHERHEAD SCHOOL OF MANAGEMENT, Cleveland, OH Project Management Course, November 2010

Advanced Business Writing Course, April 2009

Completed Masters Level Courses from Executive MBA Program with studies focused in Planning & Project Team Management and Effective Business Communication

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