Marketing Management

Ally Kuo

** *. ****** **, ********* Heights IL **004

TEL: 773-***-****

Email: acvln5@r.postjobfree.com

https://www.linkedin.com/ pub/ally-kuo/9/977/260

Performance Profile & Summary

Highly self-motivated and strategic thinking marketing/branding professional with entrepreneur experience in di- verse B2B and B2C industries, Kuo successfully created and launched her product lines from scratch, with proven success in product development and marketing, CRM, strong cross-functional team management. Sophisticated understanding of digital marketing and social media strategies and execution as well as traditional techniques/ platforms. With over 12 years solid experience in branding, strategic communications and product marketing in diverse industries, Kuo is an outgoing leader and team-builder able to build relationships and partnerships that drives brand awareness and product success.

Core Competencies

Brand Awareness/Development External & Internal Communications Brand Ambassador/Spokesperson Social Media Marketing Communications Strategy Digital Marketing Global Marketing Communications Customer Relationship Management (CRM) Performance metrics & Analytics Strategic Promotional Campaigns Direct Marketing/IMC Project Management Print & Online Marketing

Professional Experience

ALLY’S AROMAREMEDIES., CHICAGO IL (www.AllyAR.com) June 2008-Current Founder/ Marketing Director

• Lead generation: acquire over 50,000 customers with 50% retention rate in North America and Asia Pacific ar- eas.

• Financial success: achieve financial break-even in the second year after brand launch with 3 times increase in sales revenue.

• Brand awareness establishment: formulated social media strategy, engaging influential bloggers for product re- view and endorsement, creating tremendous advertising value with PR placements. Recognized by several na- tional publication in Taiwan.

• Strategic marketing implementation: e-commerce website presence, social media and digital marketing initia- tives and strategic partnership accomplishment.

• Created Ally’s AromaRemedies product lines consisting of over 50 products from recipe creation, ingredient sourcing, producing process and creative packaging & design.

• Demonstrated successful management experience in working with global cross-functional teams, venders and

partners among different distribution channels. Also conducted in-time sales training with global sales force.

IQCHINESE INC., IRVINE CA (www.iqchinese.com )

-An International SaaS Company- Oct 2006-June 2008 Marketing Manager

• Led the project of IQChinese authorized learning center business- ‘eLab’-which successfully generated 40% of IQChinese’ main income thereon (Currently re-branded as e-Tutor)

• Led competitive analysis and product positioning of IQChinese’ language software products and generating consumer insights to determine product release communications and launch programs.

• Led global marketing and product development teams in Asia developing all marketing/sales programs during start-up stage.

• In charge of brand ambassador and spokesperson during trade-show planning and execution, online marketing

Page 1 of 1

• and advertising, as well as all marketing collaterals.

• Recruited, trained and supervised 12 area distributors across US and Canada. TENNECO INC., LAKE FOREST, ILLINOIS, USA June 2005-August 2005 Professional Resident/ Corporate Communications

• Conducted internal communication survey toward 200 top managers upon Tenneco’s 2005 Global Leadership Conference and collected results of over 80% respond rate.

• Participated in Tenneco’s re-branding project in 2005, proposing website revision plan, internal/external com- munication plan, and measurement metrics etc.

• Participated in 2005 Frankfurt Auto Show, working closely with Tenneco’s global communication teams in U.S,

Europe, Australia and Asia.

K-CONCEPTS COMMUNICATIONS CONSULTANTS, TAIPEI, TAIWAN July 2000-Jan 2004 Affiliate with HILL&KNOWLTON and IPR Corporate-

Branch of ELITE PR GROUP, the largest marketing communications consulting group in Taiwan- Account Supervisor (November 2002-Jan 2004)

• Management experience: led three retainer accounts at one time and supervised five team members

• Led ”eBay Taiwan” account since its acquisition period, successfully introducing eBay’s grand launch in Tai- wan and built up its brand awareness in early stage (Jan 2002-Jul 2003)

• Developed new business and established initial relationships with prospective clients, participated in agency pitches for DHC Cosmetics, L’Oreal, and other P&G products etc.

• Handled issue management project, ”ElectroMagnetic Frequency”, serving all mobile wireless providers, ac- complishing US$430,000 project, and successfully reduced 60% negative media exposure (July 2001-July 2003)

• Other brands/projects in tenure: BOTOX

Senior Account Executive (August 2001-November 2002)

• Brands/Projects in tenure: Yam.com, Motorola, JanssenCilag (subsidiary of Johnson&Johnson) Account Executive (July 2000-August 2001)

• Brands/Projects in tenure: NIKE, Neutrogena, TransAsia Telecom (previously owned by SBC Communications in U.S.)

Education & Credentials

NORTHWESTERN UNIVERSITY Sep 2004-Dec 2005

MEDILL SCHOOL OF JOURNALISM

MASTER OF SCIENCE IN INTEGRATED MARKETING COMMUNICATIONS (IMC) Database segmentation, statistical marketing research, public relation & communications, sales promotion, strate- gic marketing, global IMC, investor relations and crisis management etc. NATIONAL CHIAO TUNG UNIVERSITY., Sep 1997-June 2000 BACHELOR OF ARTS IN FOREIGN LANGUAGES AND LITERATURES Major in English and Japanese; specialization in Business Administration and Communication Fluent in English and Chinese Mandarin, and basic Japanese. Proficient at computer skills:

Microsoft Office Suite

Project Management - Agile Methodology, Project

Performance Metrics/CRM - Google Analytics, Salesforce Content Management - HTML, Joomla

Design application - Illustrator, Photoshop

Content Management Tool - Joomla

Other - Certified Aromatherapist by NAHA (The National Association of Holistic Aromatherapy)

Page 1 of 1

Contact this candidate