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Communications Specialist

Holly Springs, NC
June 30, 2016

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Melissa Watson

*** ****** ***** ******, ***** Springs, NC 27540

412-***-**** LinkedIn Profile

Highly organized Communication Specialist with immense knowledge and expertise in developing web and print content. Tech-savvy and strategic communications leader possessing strong editing and writing skills. Versed in a range of communications solutions and technologies.

Communication Management Robert Morris University Masters of Science in Communications and Information Systems

International Academy of Design and Technology

PC/LAN Program

Indiana University of Pennsylvania

Bachelor of Science, Communications

Writing / Editing

Strategic and Tactical Planning

Staff Management

Employee Engagement

Corporate Branding

Project Management

Microsoft Office

Web Content Management

RBC Bank

May 2014 – Current

Key Accomplishments to date:

Increased Intranet traffic by 72%

Boosted employee engagement scores in Reward & Recognition, Performance Management, and Enablement

Raised newsletter readership by 43%

Corporate Communication Specialist

Sales, Marketing & Communications

Develop editorial content through web, visual presentation, and written employee communications supporting the bank’s strategy, mission and key imperatives – including owning editorial content and design of a weekly employee newsletter.

Co-chair employee engagement programs.

Manage the bank's intranet site which serves as the primary channel for internal communication.

Support our leadership team and functions with internal communication needs.

Plan and develop communication and engagement activities via an annual communications calendar, 6-week implementation calendars, and monthly engagement plans.

Develop and implement employee engagement programs and initiatives, as well as coordinate and write communications to support the events. Events include: Monthly Town Halls, Quarterly Reward and Recognition events, Leadership Meetings, Lunch & Learns/Snack & Learns, etc. Melissa Watson

Citizens Bank

June 2002 – May 2014

Key Accomplishments:

Awarded Gold for the "Our Values" recognition program. The program awards colleagues who are living the company’s values, improving how the company serves their customers and helping RBS Citizens become a great financial institution.

Successful execution of special projects acting as Project Manager, including organizational restructures, system rollouts, divestitures, and consolidations.

Developed enhancements to streamline and simplify internal communications.

Created a library of messages to communicate quick, accurate information across Consumer Banking as part of the Crisis Communication Management team.

Partnered with technology to build a robust communication tracking database.

Facilitated and/or co-chaired several work-place workouts to develop an action plan and solution(s) for improvement.

Writing Projects: quarterly campaigns, direct mail campaigns, newsletters, consolidations, and sales and service processes.

Vice President, Internal Communications Manager

Communications & Marketing

Led, coached and mentored a team of writers. Worked with business partners; counseling them on the best ways to communicate information. Monitored and reviewed all internal communications prior to distribution to ensure accuracy, quality and alignment with core strategic objectives. Assistant Vice President, Traffic Manager

Communications & Marketing

Worked seamlessly with all departments to promote smooth work-flow and communication between. Reviewed traffic needs to properly delegate projects, balance workloads and advocate for appropriate time-lines. Kept all business partners aware of conflicts, delays or other unusual situations that may delay the deadline of the request and obtained deadline extensions when appropriate. Assistant Vice President, Assistant Communications Manager Communications & Marketing

Developed, wrote and managed sales and service internal messaging and other forms of communication. Built and managed complex communication plans. Worked on editorial feedback and approvals.

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