Marketing Manager

MARISOL DE LOS SANTOS

*** ******** **** **** #* Brooklyn, NY 11215 404-***-****

***********@*****.*** linkedin.com/in/marisolcintron facebook.com/maricintron twitter.com/MsolCintron instagram.com/marisol4cintron pinterest.com/marilikes Skilled brand manager who is most comfortable when simultaneously juggling multiple facets of marketing campaigns including social media, advertising, media relations and community outreach. Highly experienced and adaptable integrated marketer with distinguished performance in Advertising, Quick-Serve Restaurants and Healthcare industries. Proven ability to author and execute marketing strategies that promotes positive brand image and generated income. Noted capacity to act as liaison between organization and members of the public including the media and local community leaders. Energetic team leader with experience managing direct reports and vendors as well as leading peer teams to achieve success CORE COMPETENCIES

Marketing Strategic Planning ~ Brand Management ~ Public Relations ~ Integrated Marketing Digital Marketing ~ Supervise direct reports & vendors ~ Microsoft Office ~ Social Media Management Tactical Networking ~ Budget Development & Maintenance ~ Competitive Market Analysis ~ Event Planning Spanish Language Advertising ~ Project Management ~ Blog Writing ~ Public Speaking ~ Media Relations Creative Services Management ~ Content Marketing

PROFESSIONAL EXPERIENCE

DIRECTOR, MARKETING & PUBLIC RELATIONS JUNE 2012 – SEPTEMBER 2015 Hospital Corporation of America (HCA), National Hospital Chain Managed marketing, advertising and public relations activities from creation through fruition, regularly resulting in heightened visibility, positive community reaction and increased revenue for the Broward market. Created collateral materials in both English and Spanish. Executed various public relations tactics including press releases, media alerts and crisis communication. Oversaw an engaging social media portfolio including blog generation and execution; content and message management for Facebook, Twitter, and YouTube. Supervised website creation and maintenance and the management of paid strategies including Google AdWords and online advertising.

• Implemented multi-channel consumer re-branding campaign, which generated a 12% increase volume o Authored and executed digital media buys that included Facebook, YouTube and Twitter paid ads during World Cup 2014 that resulted in the most webpage visits in 3 years o Managed blog, Facebook, Twitter and YouTube channels resulting in increased likes and shares o Planned and executed several community events that drew crowds of more than 2,000 people o Engaged in community outreach activities including serving on three chambers of commerce and interfacing with police, fire fighters and civic club leadership o Worked with sales team to refine benefits proposition that resulted in a 5% increase in sales

• Secured two positive front pages new stories in the Plantation Forum SENIOR MANAGER, MARKETING FEBRUARY 2008 – JUNE 2012 Emory Healthcare, Academic Medical Center

Promoted Medical Center's services to prospective consumers using inventive marketing techniques that presented accurate and relevant information. Coordinated with department administrators to develop, implement, and evaluate marketing initiatives. Managed marketing, communications, and public outreach programs while synchronizing with department leaders to ensure that marketing needs and priorities are promptly addressed.

• Synthesized research data to develop new messaging and implemented online advertising campaigns that resulted in a 7% to 10% increase in volume

• Planned the NASCAR Atlanta Motor Speedway Sponsorship 2011 and ten grand openings

• Oversaw the marketing integration of acquired facilities and the CVS Minute Clinic co-branding partnership

• Delivered presentations to the Emory leadership team that included more than 300 business managers P a g e 2

MANAGER, MARKETING PRODUCTION AUGUST 2005 – FEBRUARY 2008 Emory Healthcare, Academic Medical Center

Oversaw the daily operations of the In-House Creative Team. Coordinated more than 80 creative projects per month. Managed $1 million dollars in marketing expenses. Supervised two direct reports and directed multiple vendors.

• Launched and promoted Facebook and Twitter accounts

• Managed monthly e-newsletter and increased circulation by 12%

• Launched and managed online promotional merchandise store increasing correct logo usage

• Earned 11 Healthcare Advertising Awards (Two in 2007 and Nine in 2008)

• Earned 10 Astor Awards (five in 2007 and five in 2008) MANAGER, MERCHANDISING SEPTEMBER 2003 – AUGUST 2005 Arby’s Franchise Association, National Quick - Serve Restaurant Chain Planned, executed and managed merchandising initiatives for a chain of 3,700 restaurants across the U.S. and Canada. Coordinated merchandising programs for new products, collaborating with teams (e.g., market research, sales, product development) to determine messaging. Worked with the advertising agency on the development of effective point-of-purchase materials. Wrote system communications to promote merchandising programs. Managed a $4 million dollar annual budget.

• Instituted a bilingual in-store merchandising program that had a 120% return on investment

• Assisted in the rebranding efforts that generated profit increases of 8 to 12% at participating locations

• Improved franchisee relations by launching first online merchandising store catalog MANAGER, TRAFFIC & PRODUCTION FEBRUARY 2000 – SEPTEMBER 2003 Adair-Greene Advertising, A McCann Erickson Agency Oversaw the production of collateral materials (e.g., sales aids, brochures and direct mail). Researched and executed multimedia plans. Purchased wholesale premium items, print services and photography. Created client-ready estimates, reconciled purchase orders and tracked timesheets. Directed five to 15 people depending on scope of projects.

• Organized the production and distribution of new product launch materials for multiple clients

• Instituted cost-saving measures that increase profitability of multiple accounts while still maintaining quality and satisfaction standards

EDUCATION

Bachelor of Arts in Journalism and Mass Communications Rutgers University, New Brunswick, NJ June 1998 Livingston College Student Government President 1995 – 1996 HONORS AND AWARDS

HCA East Florida Oz Principle – Accountability Above and Beyond, 2013 Letter of Commendation from Robert J. Bachman, COO, Emory University Hospital, March 2007 Participated in the Arby's Franchise Association Leadership Mentoring Program, 2004 – 2005 Adair-Greene Advertising President’s Award, 2003

ASSOCIATIONS

National Association of Professional Women – Member since 2015 American Marketing Association – Member since 2008 Sunrise Chamber of Commerce – Board Member February 2014 – December 2015 Big Brothers Big Sisters – Big Sister December 2010 – May 2012 Peachtree Road Race – Volunteer in 2006, 2007, 2008

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