Sales Customer Service

Payel Dey

Contact: 612-***-****

E-Mail: ************@*****.***

FUNCTIONAL SKILLS

+4 years’ experience in Marketing and Sales

Top-ranked sales manager with a four-year history of sales success. Recognized for contributions to record-setting sales figures, territory startup/expansion and new account development.

Proven ability to lead sales teams to achieve revenue gains. Offer an in-depth understanding of the sales cycle process and remain focused on customer satisfaction throughout all stages.

Developing and implementing Annual Business plans / strategies for maximizing profitability & revenue generation & realizing organizational goals.

Creating and implementing ticket size solutions (including offer designing, training and tracking) to sales.

Implementing competent business strategies for widening line of business, conducting promotional activities and increasing organizational revenue and profitability.

Managing & monitoring the performance of team members to ensure efficiency in operations and meeting of individual & group targets.

Expert in the technical, conceptual and content development of sales-driving collateral. Proven ability to drive record-high marketing campaign response rates and execute successful product launches.

Respected leader of creative teams, multimedia divisions and corporate communications departments. Conceptualize and orchestrate marketing campaigns that effectively reinforce and build brand images.

Expertise

Sales Team Supervision

Territory Management

New Account Development

Relationship Building

Presentations & Proposals

Closing Strategies

Sales Training

Lead Qualification

CAREER RECITAL

Since October, 2012 with Tilaknagar Industries as Assistant Manager Institutional Sales

TI has been engaged in the business of manufacture and distribution of spirit and Indian Made Foreign Liquor (IMFL). Due to its core competency in alcoholic beverages and conscious efforts, TI swiftly established its distinct identity in the liquor industry. Today TI’s brand portfolio consists of unique and diverse brands that enjoy excellent consumer preference solely due to their quality and value for money

Key Deliverables:

Direct brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral and tradeshow marketing.

Led market launch of 5 new products. Identified opportunities, researched new product possibilities, collaborated with engineering team and created campaigns.

Wrote catalogs, course guides and training brochures that enhanced the sales reps' understanding of complex product features and helped them sell more effectively.

Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.

Produced media kit that demonstrated key marketing analytics and demographics for use in sales presentations. Efforts were credited as instrumental in closing numerous high-level deals.

Leveraged strengths in cost-effective marketing management and vendor negotiations to end each year an average of 15% under budget (without compromising business growth goals).

Expanded client base by 78% in two years by consistently delivering goal-surpassing marketing results and ensuring complete client satisfaction.

Advanced through a series of promotions, culminating in oversight of group copy division and 6-member creative team.

Planning and achieving the top line and bottom line targets for all Institutions

Business Planning and executing promotion plans so as to achieve weekly, monthly and annual targets

Category Management - Building up categories as per the catchments study and local tastes and preferences

Vendor Management - planning regular monthly promos and also special events basis understanding of customer preferences and consumption pattern. Work in tandem with the companies, making business plans and undertaking measures to achieve them

Demonstrated an unwavering commitment to customer service, adding new customers while maintaining premium service levels with existing accounts.

From April 2010 to October 2012 worked with Pantaloons Retail India LTD as Assistant Department Manager

Aditya Birla Fashion and Retail Ltd. (ABFRL) emerged after the consolidation of the branded apparel businesses of Aditya Birla Group comprising ABNL'S Madura Fashion division and ABNL's subsidiaries Pantaloons Fashion and Retail (PFRL) and Madura Fashion & Lifestyle (MFL) in May 2015. Post the consolidation, PFRL was renamed Aditya Birla Fashion and Retail Ltd

Key Deliverables

Successful in both startup and turnaround management roles -- have propelled multiple stores to #1 in sales and customer satisfaction district-wide while simultaneously lowering shrink and staff turnover to all-time lows.

Comprehensive background leading all aspects of retail operations (e.g., P&L, merchandising, sales, customer service, inventory, personnel and payroll management) reinforced by bilingual fluency and extensive retail management training.

Handling sales and achievements for the department

Business Planning and executing promotion plans so as to achieve weekly, monthly and annual targets

Manpower Management for achieving the set targets

Logistic management for better utilization of stock

Shrinkage Control to have a full control of the stock

Vendor Management for proper supply of stock

Merchandising - for a better understanding of products

MIS handling for analysis of sale reports

Develops merchandising strategies.

Researches new products.

Directs new and existing product development.

Manages vendor relationships.

Researches and analyzes competitors.

Tracks market trends and pricing.

Maintains product management and quality assurance.

PROJECT HANDLED

Title : Customer Interaction and Buying patterns in Pantaloons

Duration : 4 months

Organisation : Pantaloon Retail India LTD

Scope : Following the patterns of staff interaction standards in Pantaloons and

Following customer buying patterns depending upon the catchment

Achievements

Participated in 3rd annual international conference on, DECISIONS IN MANAGEMENT AND SOCIAL SCIENCES FOR SUSTAINABLE DEVELOPMENT.

I was a part of the team that helped in organizing the 6th national competition for management students organized by ALL INDIA MANAGEMENT ASSOCIATION at IISWBM

I was a part of the team for taking initiative in organizing some cultural programs and events..

Actively participated in various events organized by the school and college which include Table Tennis and Cultural Programs

ACADEMIA

2010 P.G.P.R.M from In Indian Institute of Social Welfare and Business Management under A.I.C.T.E

2008 B.A (Sociology Hons) from St Xaviers College (Day) Calcutta University

2005 12th from Salt Lake School (English Medium)(I.S.E Board)

2003 10th from Loreto Day School (Dharamtalla) (I.C.S.E Board)

Conversant with MS-Windows, MS-Office Suite & Clarify SAP Office Tool.

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