Marketing State University

PROFESSIONAL EXPERIENCE

Women for Women International, Washington, D.C. November 2015 – Present

Strategic Marketing Officer, Small and Middle Donor Relations

Implement a multi-dimensional marketing plan that utilizes direct mail, email, social media, and online marketing for an international nonprofit organization; manage budget for direct mail marketing initiatives specifically focusing on small donor and monthly donor activities; manage the creation and implementation of direct mail and email marketing campaigns through the assistance of outside vendor agencies and internal collaboration

Bloomberg BNA, Arlington, Virginia May 2015 – November 2015

Strategic Marketing Manager of Legal Books, Central Marketing

Created annual strategic marketing plan and schedule, integrating social media, print, digital, advertising, and public relations for 10 million dollar legal book program; managed a marketing budget of one million dollars to promote 95 titles per year; secured co-marketing relationships

Bloomberg BNA, Arlington, Virginia August 2014 – May 2015

Online Marketing Coordinator and Corporate Communications Specialist, Central Marketing

Researched target audiences through strategic segmentation, drafted and implemented email, and social media plans for marketing promotions

of legal products; produced/edited copy for marketing pieces; conducted sales analysis and overall campaign progress; maintained financial reports; managed vendor relationships; served as liaison with Bloomberg BNA units, and authors’ law firms; sought out prominent legal professionals to review treatises for marketing opportunities

Bloomberg BNA, Arlington, Virginia June 2012 – May 2015

Corporate Communications Specialist, Production Coordinator, Legal Book Division

Researched, drafted, and implemented direct mail and social media plans for legal publications marketing promotions; produced and edited copy for marketing pieces; conducted sales analysis and monitored overall campaign progress; maintained financial reports; managed vendor relationships; served as liaison with other in-house departments and authors’ law firms; sought out prominent legal professionals to review treatises; reviewed production details for accuracy and to maintain branding

DCI Group, Washington, D.C. January 2011 – May 2012

Corporate Communications Specialist

Worked extensively in brand management for major corporations, e.g. AT&T, Verizon, Exxon, McDonalds; drafted press releases; aided in the creation and expansion of grassroots coalitions, including membership engagement through e-mail campaigns, social media and blogging on member websites; planned, provided logistical support for, and staffed conferences, events, and trade shows for 10 – 100,000 attendees throughout the United States on behalf of client companies; read and interpreted legislation that effected client interests

Save the Children, Geneva, Switzerland August 2010 – December 2010

The Global Education Cluster - Research Intern in Bilingual Office (French/English)

Represented Save the Children at numerous meetings at the United Nations, including several sessions of the annual Human Rights Council; edited and formatted the new edition of the Minimum Standards for Education; scheduled and participated in multi-lateral meetings at UNICEF headquarters; maintained the Global Education Cluster website page; provided in-depth research on the global response to the Pakistan Flood Crisis and reported analysis to the Deputy Coordinator

Kent State University Recreation and Wellness Center, Kent, Ohio July 2008 – August 2010

Lifeguard, Swim Lessons Instructor, U.S. Masters Swim Coach, Front Desk Associate

Performed regular lifeguarding duties such as surveying pool, responding to emergencies, and pool maintenance; responsible for motivating, educating, evaluating, and reporting progress of all swim lesson students and swim team members; Welcomed and checked in fitness center members and guests and assisted with front desk responsibilities

Metro Parks Serving Summit County, Akron, Ohio May 2006 – August 2010

Lifeguard, Front Desk Associate

Performed regular lifeguarding duties such as surveying open water, responding to emergencies, and lake maintenance; welcomed and checked in metro park members and guests and assisted with front desk responsibilities

EDUCATION

George Mason University, Fairfax, Virginia June 2014 – May 2016

M.A., Global Affairs – Focus: International Development and Economics

Noteworthy courses: Nonprofit Management, Economic Globalization and Development, Interdisciplinary Research Methods, Nongovernmental Organization Policies and Procedures, Human Rights -Theory and Practice, Conflict and Development

Kent State University, Kent, Ohio August 2007 – May 2011 B.A., International Relations; Minor, Political Science; Language, French; Study Abroad and Internship experience in Geneva, Switzerland and in Washington, D.C.

LEADERSHIP ACTIVITIES

Park Little Shepherd Preschool, Akron, Ohio January 2016 – Present

pro bono Communications, Fundraising, and Marketing Advisor

Provide communications, fundraising, and marketing strategy support and event planning assistance for Park Little Shepherd Preschool, a 501(c)(3) nonprofit Preschool that offers free and discounted pre-k education for children in the Community of Kenmore

Rock Recovery, Washington, D.C. December 2015 – Present

pro bono Communications, Fundraising, and Marketing Advisor

Provide marketing strategy support and assistance with event planning and marketing for Rock Recovery, a 501(c)(3) nonprofit that supports the journey to freedom from disordered eating

Washington Program in National Issues, Washington, D.C. January 2012 – Present

Professional Development Mentor

Acted as a mentor for students from Kent State University in resume writing, public speaking, and networking as part of the Washington, D.C., internship program each spring semester

Bloomberg BNA’s GoReachOut Program, Arlington, VA January 2013 – November 2015

Employee Representative and Community Service Volunteer

Bloomberg BNA’s philanthropy, volunteer, service and employee engagement program that represent who and what BBNA is to the community and our employees. Participated in bi-monthly volunteer opportunities with local charities such as Urban Alliance, Martha’s Table, Habitat for Humanity, and Anacostia Watershed Society and sat on the internal employee philanthropy board to determine new organizations with whom to work

Phazon, Cleveland, Ohio February 2015 – August 2015

pro bono Marketing Strategy Advisor and Copywriter

Provided marketing strategy assistance and copywriting for Phazon, a start-up company that revolutionized the headphone industry with the creation of truly wireless earbuds

Kent State University National Capital Chapter, Washington, D.C. January 2012 – August 2015

Secretary and Chair of Alumni Outreach

Maintained meeting “minutes” and the weekly social media and activity calendar; created a multi-faceted alumni outreach strategy; served on the Planning Committee for the 40th Anniversary Celebration of the Washington Program in National Issues at the National Press Club; organized the Alumni Day of Service, in 2012, 2013, and 2014 with Food & Friends, a local nonprofit organization

UNICEF – KSU, Kent, Ohio June 2009 – June 2010

Chair of Public Relations and Founding Board Member

Contacted local businesses for monetary support, as well as publicized and planned community service projects. Events: Haiti Relief Fund - Raised over $10,000 in five weeks; Tap Project, raised awareness on campus and in the local community of the urgent need for clean water around the world

OTHER SKILLS

Marketing Automation Software – Eloqua, Bronto, Real Magnet

Database Skills – Salesforce, SQL

PR Software – Cision

Adobe Suite – Photoshop, InDesign, Acrobat

Microsoft Suite – Word, Powerpoint, Excel

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