Dedicated Marketing and Event Manager Professional With Outstanding Track Record of Successfully Planning, Organizing and Executing Marketing and Sponsorship Campaigns.
Experienced in Microsoft Excel, Word and Power Point Applications
Motivator/Mentor
Proficient with Macromedia Dreamweaver, DoubleClick Dart, Adobe Photoshop and SalesForce
Customer Focused
Basic knowledge of HTML, Flash and other forms of Rich Media
Excellent Communication & Presentation Skills
Proficient in use of web browsing software & analytics/ reporting
Proven Track Record of Growing Sales
Knowledge of Zoho CRM System
Proposal Presentation & Project Management
New Hire & Sales Team Trainer
Advertising & Sponsorships
PROFESSIONAL WORK EXPERIENCE:
Urban Expositions, Shelton, CT 2013- Present
Show Manager
Produce, organize and execute three successful business to business restaurant, foodservice and hospitality events in NY, CA and FL
Responsible for booth space sales, marketing, exhibitor advertising promotions
Ensure highest level of customer service resulting in increased productivity and achieving sales goals
Establish long term relationships with existing clients and expand relationships with key decision makers in the industry
Lead and contribute in coordination of all aspects of exhibition such as; pre-planning, onsite execution and post event analysis
Contribute effective ideas to client strategic planning and analysis processes
Manage and execute promotional plans to maximize company exposure and produce viable leads
Proficient knowledge of all show logistics, operational needs, rules, regulations at the convention center
Directly oversee marketing, conference, sales, technology and strategic planning and execution
Attend competitive shows and create strategies regarding competitive landscape
Hire, train and develop sales professionals for the sales organization as well as continually train and coach team
Reed Exhibitions, Norwalk, CT 2011- 2013
Sales Executive
Generated new business and long term account opportunities through prospecting and cold calling
Developed effective sales and marketing strategies by assessing market and competitive environment
Proactively researched and monitor industry trends in specific market for qualified leads
Updated and maintained customer records utilizing ONYX efficiently and effectively
Identified prospects marketing objectives and create a customized proposal based on their needs
Achieved sales goals by managing the assignment of exhibit space and advertising for specific tradeshow events
Oversaw the attainment of signed contracts and payments for all space reservations
Managed floor plan changes in conjunction with operations
Sold at competitive shows and prepare competitive show analysis
Digital Sales Coordinator 2010-2011
Improved sales results by identifying and closing business on-site at events
Interacted effectively with Exhibitors by cold calling and creating sales opportunities
Presented Exhibitors with in-depth insight around creating and executing a successful digital advertising campaign
Coordinated, and fulfill digital projects by working collaboratively with Sales, Marketing, and Exhibitors to ensure timely launch of advertising campaigns for Exhibitions
Reviewed all incoming work orders and supply inventory and optimization analysis to Sales Executives
Manage digital ad campaigns through web applications for scheduling, testing, and trafficking
Lead the development, planning, and implementation of mobile programs and applications for ReedTouch
Developed operational processes and procedures that effectively drive development and deployment
Trained new Advertising Coordinators on day-to-day operation responsibilities, and processes
Evaluated and provide feedback on digital products that will improve operational efficiencies
TracyLocke, Wilton, CT 2007- 2010
Project Manager
Managed project workflow on promotional programs for Kimberly-Clark, Pepsi, and Gatorade Shopper Marketing
Compiled, communicated, and assigned project tasks to team members through all phases of development from concept to execution
TracyLocke, Wilton, CT 2007- 2010
Project Manager
Assisted the Account Managers in preparing the project and creative briefs for the advertisements
Constructed weekly status meetings with Upper Management to discuss the marketing strategy of projects, and the production schedule of advertisements
Interacted efficiently with Account Services, Art Directors, Legal, Finance, Copyediting, Print Production, Art Buying, and Studio Managers to meet client deadlines
Developed client estimates while monitoring job costs within specific project financial guidelines
Contributed relevant ideas during brainstorms and meetings to enhance overall project success
Proactively addressed team’s needs and concerns prior to project completion by working directly with Account Service team
Created client estimates while monitoring job costs within project financial guidelines
Perimeter eSecurity – Milford, CT 2006-2007
Business Development Manager
Designed and conducted company introductory internet security webinars to prospects daily
Implemented organization’s sales and marketing strategies to expand client base
Developed marketing campaigns based on current trends with company’s strategic partners
Generated customized proposals and contracts outlining company solutions to address precise client needs
Prospected for new clients through outbound phone calls while exceeding company quotas
Maintained and updated customer profiles by identifying and evaluating potential decision makers and buyers
Responsible for organizing and managing sales meetings for east coast Regional Vice President
Completed weekly account pipeline updates to improve sales cycle and maximize revenue
EDUCATION: Johnson & Wales University, Providence, RI
Bachelor of Science in Marketing 2006