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Marketing Digital

Location:
Newark, NJ
Posted:
June 29, 2016

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Resume:

Noga Katz, MBA

New York, NY ■ 646-***-**** ■ acvh0b@r.postjobfree.com ■ www.linkedin.com/in/nogakatz

Senior-Level Marketing & Business Strategy Leader

Transformative Leadership Client Operations Revenue & Profit Growth

Organizational Scale Business Development Team Leadership

Start-Up, Turnaround & High-Growth Environments

Unique Value

Transformational Change Leader Apply rich marketing expertise and forward-thinking strategies to lead organizations into the future and drive bottom-line results. Lead successful start-ups and turnarounds, and enable scalable growth identifying organizational pain points as opportunities to improve practices and maximize strengths. Succeed in diverse, challenging, and highly competitive environments.

Online/Digital Marketing Expert Deliver exceptional results in developing online marketing strategies and campaigns. Champion and pioneer of leading-edge strategies, technologies, and tools to increase profits, revenue, competitiveness, and value. Recognized as a top professional SEO and digital marketing expert in the industry winning multiple competitions and awards.

Trusted Business Advisor & Team Leader Build and lead high-performing teams, encouraging accountability and collaboration; creating a culture of ownership and shared understanding of mission and goals. Combine comprehensive education, industry knowledge, and technical and business expertise to devise winning strategies for every area of a business.

Business Process Evaluation & Design

Budget Management & Optimization

Competitive Analysis

Cross-Functional Communications

Data Analytics & Tracking

Deal Structuring / Sales

Digital Marketing / Media

Integrated Marketing

Negotiations

Metrics & Measures

P&L Management

Start-up & Turnaround Management

Strategic Consulting

Strategic Planning & Execution

Team Building

Team Leadership & Development

Career Highlights

Started up and launched a full-service digital marketing agency Zenith Digital within 5 months, creating a sophisticated portfolio of online marketing services, and securing $2M in client media budgets.

Provided marketing and business operations expertise to executive clients to improve ROI, acting as a trusted advisor on issues related to lead generation, budget/price optimization, metrics and measures, and process design.

Led the development and execution of unique and revolutionary marketing campaigns to attract and expand client audiences of Zenith Digital and Levy Online, utilizing big data including IP targeting, geolocation, programmatic media buy, and conquest strategy to win customers from the competition.

Transformed an underperforming web design firm Levy Online, into an award-winning full-service digital agency, expanding and building team from 2 employees to 13, driving business development activities, generating +$2M in revenues annually, and driving profitability up by +50%.

Championed participation, and won several awards from Google and Microsoft Bing for Levy Online, earning recognition in the industry as a leading SEO and Digital Marketing expert.

Professional Experience

Codith Inc. Sept. 2015 Present

Principal Consultant Owner

Launched an independent consulting practice to provide expertise in business strategy, digital marketing, advertising, business development, teamwork and employee motivation, process improvement and optimization, and vendor/partner evaluation. Consulting assignments include:

Selected to serve as external CMO, challenged to improve ROI for one of the largest retail store chains in the Southwest, providing consultation on strategy, developing marketing plans, and optimizing budgets and vendors.

Drove increases in profit margins, and enabled new growth for a Utah-based mid-size digital agency, transforming its pricing model, business processes, client communications, and organizational culture and structure.

Noga Katz, MBA

Page 2

Professional Experience (Continued …)

Zenith Digital 2015

CEO

Asked by former client owner of several automotive dealerships in Nevada and California to start-up and launch a digital agency, with its initial focus of providing digital marketing solutions to the automotive dealer industry. Established and led a team of 6 digital marketing, web development, web design, and SEO specialists. Managed $2M in client media budgets. Business was closed after 5 months due to a personal decision by owners.

Recruited, hired, and trained personnel, developed key partnerships, established and priced a portfolio of services, and negotiated client contracts, cultivating a collaborative team culture, with clear performance goals.

Increased revenues and reduced costs for car dealership clients, creating a comprehensive and holistic solution with third-party vendors, CRM, and dealership management tools.

Led the development of new innovative technology solutions to improve performance and tracking, combining off-line data and foot traffic with digital marketing and technology to drive increases in ROI and conversion rates.

Levy Online, A Digital Agency 2010 2015

Vice President, Internet Marketing

Challenged to turnaround and lead marketing operations to increase sales and profitability, and enable future growth. Created a large array of digital media services, and provided comprehensive consulting and online/digital marketing expertise to clients including SEO, SEM, PPC/CPM, programmatic media buy, RTB, display advertising, social media, mobile advertising, web analytics, media buying, remarketing/retargeting campaigns, email marketing, and custom data tracking solutions. Established and led a team of 13, including digital marketing, programming, and design specialists.

Led the company to achieve significant growth and profitability in a 5-year period, conceiving, developing, and executing a grassroots marketing strategy, recruiting and hiring top marketing talent, and expanding client base.

Drove a +$2M/year increase in annual revenues, identifying a niche market opportunity, driving business development activities, and establishing strategic partnerships.

Transformed the company’s pricing model, and drove an immediate increase in profitability, enabling a shift toward higher revenue-generating digital marketing services.

Transformed performance for one of the largest nationwide timeshare firms, utilizing a unique digital marketing strategy resulting in rapid and sustainable growth and incredible ROI.

Previous Career Experience

Online Marketing Manager All U Need (AllJobs.co.il) (2008 2009)

Vice President, SEO Koranga Ltd. (2007 2008)

SEO Master Barosh Internet Ltd. (2005 2007)

E-commerce & Operations Manager DPS (Camera4less.co.il) (2003 2004)

Freelance Web Designer (2001 2002)

Chief Web Designer & Art Director Broad Digital (2000 2001)

Education & Professional Development

Master of Business Administration (M.B.A.) University of Nevada, Las Vegas (2015)

Class Valedictorian, and graduated with honors

Bachelor of Science (B.S.) Computer Science Academic College of Tel Aviv (2009)

Practical Engineer (P.E.), Industrial Management and Information Systems Ariel University (2003)

Class Valedictorian, and graduated with honors

Certified Professional Google Partner Google AdWords



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