Brian Y. Mo
** ****** *****, ****** ****, NJ ****3 Phone: 856-***-**** E-mail: *********@*****.*** Education
Rutgers University, School of Arts and Sciences - New Brunswick May 2016 B.S. Exercise Science & Sport Studies, Sport Management Option Work Experience
The Shark Group January 2016 - May 2016
Social Media Intern. New York, New York, USA
• Collaborated with the graphics team to design content for Daymond John’s personal social media accounts and improved feedback by 92%
• Partnered with upper management to help launch digital campaigns to increase sales and enhance exposure
• Analyzed Social CRM data via Sprout Social to develop a monthly schedule to increase engagement across social media platforms
• Handled partner social media accounts: Bubba’s-Q and Sun-Staches to drive social traffic and brand awareness
• Supported the digital media team by providing regular social content to ensure all planned posts were available on target dates
Self- Employed May 2014 - August 2015
Tennis Coach. Cherry Hill, New Jersey, USA
• Mentored 5 athletes for player development through training, motivation, and encouragement
• Organized drills to develop strokes and game tactics to prepare athletes for school tennis clubs
• Initiated player progress assessments and adjusted training techniques based on strengths and weaknesses
Olympia Sports, Inc. May 2012 - August 2012
Sales Associate. Pennsauken, New Jersey, USA
• Manually stocked incoming inventory items and categorized >50 SKUs according to size and type
• Proactively sought out customers to assist across sales floor and inquired about buying experiences, item preferences, and future purchases
• Facilitated additional duties to assist managers when all scheduled assignments were completed
• Delivered exceptional customer service to effectively handle exclusive sneaker release events Related Coursework
Sport Marketing
• Examine sport industry trends that heighten the need for scientific, professional approach to sport marketing, consumer behavior, marketing research, pricing, distribution, and promotion of goods and services.
Social Media For The Arts Online
• Examines fundamental promotions as well as core marketing principles, website strategy, blogging and micro-blogging tactics.
Leadership/Volunteer Experience
• Praise English Ministry Women’s Flag Football; Assistant Coach
• NJ Senior Olympics, Senior Center Health Development, Big Chill, Tough Mudder; Volunteer Skills/Interests
• IT literacy; proficient in Microsoft Excel, Word, Outlook and PowerPoint
• Teamwork; Sun-Staches Digital Campaign for Batman versus Superman Film
• Time Management; Social Media Intern as a full-time student
• Interests: Powerlifting, Tennis, Basketball, Football Language
• Fluent in English, Intermediate in Korean