Marketing Sales

Charles Frank Patricolo

* ***** *****, ********, ** 07546

Tel: 973-***-****; E-mail: ******@*********.***

Dear Recruiter,

The following is a copy of my resume.

I am very experienced in strategic marketing & communications with the planning and execution of targeted multi-channel brand, marketing and communications programs, plans, campaigns and events.

This includes comprehensive strategic brand positioning, marketing, sales, product and messaging programs, targeted multi-channel marketing communications campaigns, extensive multi-project management, creative development, direction & production management (i.e. advertising, digital / web, broadcast. video, social, print, brochures, display), extensive media planning (traditional & digital), brand identity & engagement campaigns, multi-platform social media, pubic relations and event & road show planning & on-site management.

My experience spans travel & tourism, cultural arts, entertainment, education, and health & fitness thru positions with:

NY Waterway

92nd Street Y

Avis & Budget Rental Car

British Tourist Authority & Australian Tourist Commission

Tiger Schulmann's Martial Arts

Self-Owned Marketing & Communications Company

I thrive upon planning, creating, delivering, tracking and refining strategic business producing sales, marketing & communications programs, plans and campaigns.

I am extremely professional and you won't find a more dedicated person anywhere.

If you have interest in me for this position, it would be great to hear back from you.

Many thanks,

Charles Patricolo

Tel: 973-***-****

E-Mail: ******@*********.***

Charles Frank Patricolo

9 Short Place, Ringwood, NJ 07456

Tel: 973-***-****; E-mail: ******@*********.***

SUMMARY

Experienced results driven marketing professional specializing in the planning and execution of strategic targeted multi-channel marketing and communications programs. Includes market research & segmented business plan development; comprehensive multi-channel marketing plans & targeted campaigns; customer acquisition & retention / CRM; loyalty & referral programs; partnership, sponsorship & target group marketing; sales promotion; multi-budget management; targeted media planning; brand marketing, engagement & public relations campaigns; web, digital & social media; creative direction & production management; special events and multi-channel marketing communications.

Positions span travel & tourism, cultural arts, entertainment, education and health & fitness. Thrives upon strategic planning, tactical execution, effective marketing, team development and results achievement.

EXPERIENCE

2012 to Present NY Waterway (Port Imperial Ferry Corp)

Job Title: Vice President of Marketing

Management of the Marketing, Sales and Customer Relations departments for the New York area’s largest commuter ferry company. Includes brand marketing, business planning and development, strategic sales & marketing programs and campaigns, social media, local community & grass roots marketing, partnership programs, groups, special events, and multi-channel media, public relations and marketing communications.

Plan & execute yearly comprehensive marketing plans with multi-channel targeted (commuter &

leisure) campaigns, generating on-going 20% - 50% ridership increases to-date.

Created targeted commuter campaigns with varying benefit messaging, generating a 30% increase in

commuter ridership with high retention.

Developed and launched new NJ TRANSIT / NY Waterway Hudson Go Pass partner commuter program.

Established and direct local residential / community sales & marketing program.

Created and direct new community development sales team.

Planned and developed Your Key To The City leisure partnership program and brand campaign.

Created Summer Leisure Campaign increasing off-peak weekday & weekend summer ridership by 40%.

Developed, managed and enhanced partner marketing programs, relationships and cooperative promotions.

Directs multiple PR campaigns, managing PR agency and multi-channel PR media campaigns.

Created new targeted television & radio campaigns, including creative, media placement and tracking.

Develops and directs targeted e-communication campaigns, with high open & click-thru rates.

Directs targeted digital and expansive social media engagement marketing.

Increased inter-department planning & communications, creating improved team effectiveness.

2009 to 2012 92nd Street Y (New York City)

Job Title: Director of Center Marketing Management

Planning and direction of all marketing programs for NYC ‘multi-center’ non-profit cultural arts institution.

Tisch Center for the Arts (Classical, Jazz & Popular Music; Literary)

Simon Center for Adult Life & Learning (Talks, Summits, Adult Enrichment, 92Y Residence)

92Y School of the Arts (Art, Music & Dance)

Goldman Parenting Center (Early Childhood Learning)

May Center for Health, Fitness & Sport

Bronfman Center for Jewish Life & 92Y Tribeca (Music, Film, Comedy, Adult Enrichment, Children)

Charles Frank Patricolo

9 Short Place, Ringwood, NJ 07456

Tel: 973-***-****; E-mail: ******@*********.***

92nd Street Y (New York City) - continued

Creation and deployment of strategic integrated marketing programs for the institution and for each Center. (Patron acquisition, conversion, retention, renewal / CRM; event subscriptions & single ticket sales, class enrollments, memberships, partnerships and sponsorships). Includes seasonal sales cycle marketing, multi-channel advertising & communications, targeted messaging, institutional branding, audience engagement, creative direction, event management, budget development, results analysis and the development of staff.

Directed development & execution of detailed marketing plans for over 20 individual program areas.

Created seasonal marketing program for 92Y Talks events increasing tickets sales by 40%.

Deployed targeted event promotional ‘push plans’ selling out previously undersold events.

Directed targeted multi-channel media plans generating 20% revenue / 40% ROI increase.

Directed 92Y’s first Brand Engagement Campaign generating 5,000+ new audience engagement & 20%

increase in institutional sales.

Developed & deployed a targeted business plan for the May Center for Health, Fitness & Sport

identifying new member targets, generating a 20% increase in new member enrollment.

Increased popular music season ticket sales by 30%.

Developed / managed partnerships & sponsorships with organizations such as NYC & Company,

Loews Hotels, MasterCard, Fairway, WNYC & WQXR.

Directed annual 92Y (20-block) Street Festival attracting 50,000+ attendees / generating $100K+ sales.

Deployed digital media & viral video campaigns, generating new patron engagement & sales.

Created first 92Y Kids & Family Brochure generating $20K in incremental program sales.

Direction / development of Marketing Management team. Mktg Dept representative to all Centers.

2004 to 2009 Tiger Schulmann’s Martial Arts (Elmwood Park, NJ)

Job Title: Director of Marketing & Communications

Planning and implementation of marketing, advertising, communications, special events and promotional

materials for the largest martial arts franchise organization in the USA. Includes multi-channel marketing, advertising & communications driving customers into over 50 martial arts centers (call, web, location inquiries & membership sales).

Developed targeted broadcast media campaigns generating a 40% increase annual sales.

(Commercials & media buys targeting Kids, Parents & Adults.)

Created seasonal multi-channel promotional campaigns generating 60% increase in revenue

during campaign periods. (Special Campaigns for Fall, Summer & The Holidays)

Planned & launched organization’s first Member Referral Program with related promotions, resulting

in hundreds of new member enrollments.

Produced over 25 TV & Radio commercials, generating $Millions in annual sales revenue.

Deployed effective PR campaigns resulting in segments & appearances on Today Show, Regis & Kelly,

Good Day New York, CBS Morning Show, Runs House, MTV & The Daily News.

Directed & managed MMA Competition, Exhibition, Charity & Location Grand Opening Events.

Directed redesign of TSK.com website (including first E-Commerce) resulting in 30% increase in

overall page views and 20% increase in purchased one-month trials.

Managed in-house Creative / Design Team, producing numerous advertisements, promotional materials,

brochures, displays, website content, e-communications, digital signage & direct marketing campaigns.

Charles Frank Patricolo

9 Short Place, Ringwood, NJ 07456

Tel: 973-***-****; E-mail: ******@*********.***

1996 to 2004 Avis / Budget Group (Parsippany, NJ)

Job Title: Director, Partnership, Travel Industry & Corporate Marketing

Direction of North American partnership, travel industry, group & corporate account marketing for worldwide car rental companies. Includes multi-channel consumer, trade, corporate, association, financial & travel partner marketing; producing incremental & discretionary business.

Directed Avis Club Red & Unlimited Budget Loyalty Programs generating $50 Mil in annual revenue.

Created Avis Leisure Pass program generating $10 Million in incremental (leisure) business through

corporate accounts in first year.

Instituted / managed Avis corporate sponsorship program with Universal Studios Theme Parks,

generating $5 Million in incremental business.

Directed all partnership marketing with airlines, hotels, bank cards & associations; communicating

targeted offers through their communication channels generating $Millions in leisure business.

Strategic Marketing (Customer modeling, CRM, channel selection, communications.)

Group & Association Marketing. (AARP, USAA, AAA)

Travel Industry Marketing (Travel agencies, tour operators, national & local tourist offices)

Developed first Avis Small Business & Travel Agent Websites

Planning / management of all travel industry events. (ASTA & NBTA world travel shows)

1993 to 1996 Australian Tourist Commission (ATC)

Job Title: Publications & Events Director

Direction & production management of all Australian tourism publications for North American market and all marketing communications, special events and promotional materials. Publication design, content, editorial, advertising sales, printing, distribution & budget administration. Planning / management of trade shows & travel industry events. Venue & event management, displays, set-up, attendee & exhibitor marketing.

1989 to 1993

Job Title: Marketing Manager

Management of U.S. marketing programs for national tourism office of Australia. Tour program development & travel industry marketing. Launched first Travel Agent Manual To Australia. Print advertising campaigns & partnership marketing (airlines, hotels). Managed international travel show participation (ASTA, ITME) & annual U.S. tour operator workshop - Aussie Trading Post.

1983 to 1989 British Tourist Authority (BTA)

Job Title: Marketing & Promotions Executive

Managed North America marketing programs for national tourist office of Great Britain. Cooperative marketing campaigns with British travel suppliers. Tourism development & North America travel industry marketing. Planning & on-site management of annual (20 city) BTA / British Airways National Road Show.

EDUCATION

1981 - 1983 Fairleigh Dickinson University

B.A. in English & Comparative Literature

- Phi Omega Epsilon Honor Society, Magna Cum Laude Graduate (3.8 GPA)

1979 - 1981 Berklee College of Music - Jazz Performance

Contact this candidate