Sales Engineer

Seshu V Tatikola

**, ******** **.

Bridgewater NJ-08807

*********@******.***

908-***-**** (Bus) ***********@***.********.*** 908-***-**** (cell)

Senior Level Marketing Management

Seasoned global marketing professional with multi national organization in sales, marketing, and business development roles in high tech B2B and B2C environment Demonstrated expertise in

Strategic planning

Technology roadmap development

Marker research and forecasting

Product / Process development

Customer value mapping

Global client management by WEB

Competitive analysis

Product Road show

Marketing communications

Licensing

Career Highlights

Increased revenue by 300% in North America with three new product launches, customer base diversification and rapid international expansion.

Filed for four US and International patents to protect the Intellectual Property of new products

Implemented web based design tools to facilitate the “design in” activities, securing 70% higher win rate in new alternative energy opportunities.

Created business horizon reports for business leadership team to monitor market trends, steer technology and product roadmap and create marketing plan for new products.

Recipient of individual achievement award in Honeywell Electronic materials division- among 8000 employees- for exceeding the stretch goals

Designed and developed three ESS Switcher product lines-each with15 models- creating a $15million/ year revenue stream in three years while with Lambda.

Professional Experience

MAM Inc :

Managing Director : (2006-present)

Market Development Activity:

Represented Solectria Renewable LLC in India in three Tradeshows in Hyderabad, Mumbai and New Delhi.

Conducted an Exhibitor Seminar in Mumbai about Solectria Utility scale Inverter.

Conducted One on One meeting with prospective Electronic Manufacturing services provider.

Created Market Chanel for Magnetic components for Micrometals and Magnetics Incorporated two major Magnetic core manufacturer from USA.

Developed unique solutions renwable Inverter manufacturers- which include Solectria, Princeton Power System, Delta wind Power, Refusol( now AES) for the Central Inverters and String Inverter.

Realized a cumulative revenue of $8 million as of 2014 with a CAGR of over 40%

Hitachi (former Honeywell International), Metglas Division NJ

Global Application Development Leader (95-2006)

Market Development activities

Developed the Strategic plans for five distinct market segments with diverse customer buying behavior. Prepared Forecast for the $85 million annual operating plan

Extensive interaction with global customer base to develop the voice of customer metric (buying behavior, CTQ’s) to generate the product specification for the technology team. Resulted in 10 new customers in 18 months.

Prepared marketing plans for Sensors, Alternative Energy, Automotive and Medical electronics market segments. Identified and interacted with key players of $60million market opportunity space. Resulted in $1 million revenue in six months.

Identified the right pricing level through customer value mapping and competitive value chain analysis, to maximize the margin in competitive automotive projects.

Interface with Multinational funding agency to lobby for inclusion of product value proposition in the end product procurement specification.

Guided new product development in multi-national and cross-functional teams resulting in four patents and three new product launches.

Business development activities

Prepared business forecast to justify US$20MM new plant investment in India.

Sales activities. .

Provided sales and technical support globally to sales teams, manufacturer representatives and stocking distributors via joint sales calls, web based seminars and training activities.

Responsible for sales expansion in North America. Managed three distributors and Rep network in North America (95~99) increased revenues by 300%.

Goal setting and performance appraisal for the global applications development team of five engineer

Represented Honeywell in International trade shows and professional organization to facilitate the lead generation activities and influence the emerging standards.

Lambda Americas and NWL Transformers

Sr. Engineer Switcher Product line (88-95)

Designed, developed, implemented, and commercialized ESS 15 KW Switchmode Power supply product line- (Presently $20MM/ annum revenue) in co-operation with Philips Medical system for MRI applications.

EDUCATION

Executive MBA 2002, Columbia University New York,

MS Electrical engineering (Power Electronics), 1988 Virginia Tech, Blacksburg VA

BS Applied Science 1980 Ranchi University Ranchi India.

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