Marketing Consultant / Expert

Managing Director

Marketing Professional with unique Media, Strategic Marketing and Client Relationship-Building Skills

Business-building Experience

Over twenty years of multi-skilled experience and well-rounded, action-oriented leadership

A Doctorate (ABD) in Marketing along with an MBA in Advertising lead to a bottom-up, hands-on journey through media, marketing and account management disciplines through experiences with media vendors, barter and trading companies, media specialists, advertising and branding agencies and entrepreneurial ventures, culminating in senior level Managing Director responsibilities. This resulted in far reaching experienced-based insights to develop creative strategic business-building traditional and new media solutions for both domestic and international clients in a variety of business sectors including CPG, Travel, Food, Liquor, Retail, Publishing and Finance for clients including: Arch Insurance, EcoShield Pest Control, CarboRite, Walden Farms, Tyson Products, GranGala, Mistic Brands, Stern’s Department Stores, Six Flags Theme Parks, Smart Money.com, EB World.com, Optimum Healthcare Solutions, Datek Online, Bloomberg’s Tradebook and Island ECN.

Successful use of media as a strategic tactic to benefit clients and agency

As skilled team leader, guided and worked with media, marketing and creative departments to leverage unique media insights to support strategic brand initiatives resulting in significant client growth, and increased agency billings. Key player in winning new business from clients such as: SmartMoney.com, EB World.com, CarboRite, and Lio Oil.

Developed strong client relationships and trust

This was built on a foundation of nurtured agency/client team building, and performance-based accomplishments: modesty, when agency programs achieved excellent results and no-excuses full responsibility when the goal was not totally achieved - it does happen! - redoubling agency efforts until goals were met and surpassed.

Core strengths:

Skilled, multi-tasking collaborative team leader

Innovative successful media strategies & tactics

Creative out-of-the-box thinker

Nurturing mentor

CAREER HISTORY

Rhoda Associates, Inc., New York, NY 2002 - present

Managing Director, Marketing and Media Strategist:

Complete responsibility for overall performance and management of Rhoda Associates, a strategic marketing and media consultancy located in NYC. Key responsibilities include new business development, agency/client management, P&L analysis, staffing and procedures. Act as point person in establishing media vendor relationships and exploring industry opportunities. Direct account staff in identifying short- and long-term client objectives. Campaigns include multi-layered branding and tactical strategies, multi-tiered media packages, synergized value added media exposure and distributor/retailer level participation. Communicate marketing investment strategies along with expected results to clients, while recognizing opportunities to “sell in” incremental spending strategies.

Clients include Winston Brand Products, Walden Farms, GranGala, CarboRite, GolfClubsAway.com, DAPA (alcohol dependency program), Lio Cooking Oil, The Selected Mutual Fund, and Optimum Healthcare Solutions.

Agencies include Atmosphere-Proximity, Doremus Advertising, OMUSA, Mesita, Miller Branding, and Strategic Thunder

Agency leader for client management and new business development.

Secured major campaign opportunities, partnerships and value added media with vendors, such as Clear Channel Entertainment, Time Warner and Coincide Media.

Increased sales and delivered measurable ROI for clients.

KDM International/Doremus Media (Omnicom Group, Inc.), New York, NY (1997-2002)

Vice President, Account Service:

Key frontline position for KDM International/DMG, an industry leader in corporate business and financial

communications. Develop client marketing goals, including multi-layered branding and tactical strategies. Build and manage ongoing account executives team. Communicate client philosophy and objectives to agency staff for campaign development. Negotiate media packages with vendors. Communicate media spending options to clients, while recognizing opportunities to “sell in” incremental spending strategies. Integral member of new business team, including prospecting, pitching, and client set-up.

Clients include EB World (Electronic Boutique Retailers), Datek, Multex.com, Island ECN, DLJ Direct, Davis Funds, SmartMoney.com, Bloomberg, Leatherman Tools, and The Internet Fund.

Individually responsible for $5 million of added billings through product extension (Datek/Island).

Converted three key KDM clients from media-only to Doremus full-service clients through account service and relationship management (Multex.com, Smartmoney.com, and Bloomberg Financial).

In-depth experience marketing on-line brokers, ECN's and mutual funds.

Habitually increased client spending through persistent dialogue with clients and vendors.

Authored detailed procedures handbook that became agency standard.

Corinthian Media, New York, NY (1993-1997)

Account Manager:

Developed and managed integrated media campaigns for multi-million dollar clients. Served as key contact for client franchise groups while also managing account group.

Clients included Stern’s Department Stores, Federated Department Stores, Mistic Brands, Six Flags Theme Parks, and Tyson Products.

Consistently doubled media value through product trade (2:1 ratio) and event sponsorships.

Negotiated TV & Radio schedules including promotions, bonuses, and value added strategies.

Account Executive:

Supported SVP in all aspects of media. Conducted market analysis, developed strategic media plans, contracted for space and time, verified insertion, and billed for services and media.

Consistently reached margins of 35% using bartered media.

Developed internal trade/media tracking program saving company thousands of dollars.

Kent Trading, New York, NY (Corinthian Media) (1993-1995)

Account Executive:

Responsible for all facets of reciprocal trade / barter, including trade fulfillment, inventory control, and development.

Re-marketed over $5 million worth of product and service during tenure.

Negotiated with media vendors successfully securing 2:1 (ratio) media banks to be included in future client schedule resulting in 50% margins.

Pace University, Lubin School of Business (2007-Present)

Adjunct Professor

Introduction to Media Strategy and Planning

EDUCATION

Doctorate Marketing / (ABD) Expected Completion 2017

Pace University, New York, NY

MBA Marketing/Advertising, 1993

CUNY/Baruch College, New York, NY

BA Broadcast Communications, 1991

Brooklyn College, Brooklyn, NY

INTERESTS: Travel Bad Golf SCUBA Bass Fishing

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