Sales Marketing
Resume:
ROBERT PRUNK
C: 201-***-**** / ********@*****.***
www.linkedin.com/in/robert-prunk-9429882
Successful Sales & Marketing leader in positioning and growing market share for several global companies coupled with strong advertising and promotional agency experience. Reputation for developing results-driven strategies, leveraging digital marketing channels and overseeing flawless implementation. Superior creative and analytical skills taking complex data and convert to actionable strategies for retail, trade and consumer marketing.
Brand Positioning Strategic Planning Advertising Salesforce.com
Digital/Website Public Relations Promotions Social Media
Budget Management B2B/ B2C Market Research Integrated Marketing
CASIO AMERICA, Dover, NJ 2014 to Present
Director of Marketing
Independently lead the marketing strategy, program implementations and results analytics of Casio calculators driving growth in Retail and Education segment, supporting Education Market Development Managers, Educational Distributors, National Account Managers, and Retail Accounts.
Drive all brand building and awareness driving marketing activities which include constant contact initiatives through social media campaigns, targeted e-blasts, consumer promotions, lead generation tactics, product videos, testimonials, retail displays, key account presentations, and trade show messaging.
Developed Amazon Tax Time multi-tiered consumer promotion resulting in 25% lift in printing calculator sales.
Lead the digital marketing and social media strategy with constant contact initiatives, consumer contest and mathematical blogs increasing the number of Facebook Likes from 1,000 to 16,800 Likes.
Secured an external agency and lead the development of consistent brand message across all consumer touch points including website, social media, collateral, tradeshow and conferences.
Drive public relations strategy of color variation and graphing orchestrated the placement of product in targeted magazine, blogs and resulting in 10MM impressions / $519K Ad value.
Marketing Manager 2013 to 2014
Facilitated the redesign and communication strategy of our Back to School shippers resulting in increased product assortment and additional in-store placement. Cost effective design will be implemented in North American and Middle Eastern market.
Introduced “Value Pack” program for BJ’s Retail display redesign resulted in additional facing in OSS Channel resulting in 30% lift in sales.
STAPLES, Englewood, NJ 2007 to 2013
Regional Field Marketing Manager
Support business development through acquisitions and program implementations. Partner with account managers to develop custom marketing campaigns to drive growth across categories. Lead the K-12 and Charter School Vertical Market business plans and initiatives.
Provide sales driving strategic marketing support to 50+ B2B sales associates and $700M in business from Fortune 500 customers.
Develop and execute marketing plans to successfully communicate key initiatives that effectively drive sales, profit and compliance in our top accounts including Columbia University ($2M; 1,000 end-users), New York University Medical Center ($3M; 2,000 end-users), State of New Jersey ($13M; 5,000 end-users), City of New York ($6M; 4,000 end-users), Chanel ($3M; 1,000 end-users).
Successfully implemented top accounts including Teva Pharmaceuticals ($2M; 1,000 end-users), H&M ($1M; 2,000 end-users), J.Crew ($2M; 1,000 end-users), L’Oreal ($2M; 2,000 end-users).
Successfully communicated the migration to a new platform to over $500M worth of business.
Develop and communicate strategies and best practices to the region with 4 area Vice Presidents and a Regional Vice President.
Present strategic account plans and communication presentations to sales management and customers to drive a successful and profitable partnership.
Strategically coach 100+ sales associates on key corporate initiatives and tools that impact sales.
Lead the K-12 & Charter School marketing plans positioning Staples as the K-12 School Solutions provider. Drove advertising awareness campaign in District Administration reinforcing School Solutions brand message with landing page for new customer registration. Build exposure, presence, participation at industry trade events including Association of School Business Officials, National Art Education Association and National School Supply & Equipment Association. Supervised the rollout out of our K-12 product expansion focusing on art and educational enhancements with a 15,000+ sku assortment. Developed awareness driving internal training materials and customer facing sell sheets and emails campaigns.
EK SUCCESS, Clifton, NJ 2005 to 2007
Marketing Manager – Martha Stewart Crafts
Drove marketing launch efforts of Martha Stewart Crafts, a new paper based craft brand jointly developed by Martha Stewart Living Omnimedia and EK Success.
Instrumental in presenting the brand to key accounts securing a $46 million contract with Michael’s chain of retail stores.
Partner with VP of Marketing and Category Director to set, communicate and implement strategic marketing direction.
Lead all marketing activities, SWOT analysis, product position, collateral, launch materials and promotional activities.
Develop strategies to drive sales for assigned product line, including merchandising assortments, promotional planning, web store initiatives, category presentations.
Set marketing communication strategy for advertising, public relations, trade and consumer magazines, email blasts.
EINSON FREEMAN, Edgewater, NJ 2004 to 2005
Account Supervisor
Supervised two account managers overseeing daily activities, managing budgets, deadlines and assignments.
Orchestrated program management of all LG Appliance merchandising efforts increasing brand awareness.
Led the development of Kozy Shack national advertising program.
Supervised Account Executive with the development of Pfizer’s Listerine PocketPaks Oral Care Strips “Close Moments” National Sampling Tour distributing 2 million samples includes venue selection, POP displays and account management.
TRACY LOCKE PARTNERSHIP, Wilton, CT 2000 to 2004
Senior Account Executive
Drove national promotions and program management for the agencies largest client Pepsi-Cola. Active leader in new business pitches, identifying growth opportunities and up selling potential within existing client base. Mentored and assisted new Account Executives throughout the account management process.
Team leader for “Pepsi’s Play for a Billion” sales promotion resulting in 15% lift across portfolio and a “2004 Reggie Winner”.
Provided strategic direction, consumer market trend analysis, focus group studies and competitive tracking.
Managed all client communication, service requests, and needs independently and effectively.
Negotiated and managed all MLB, NASCAR and FOX promotional partnerships for national promotion execution.
EXPERIENCE PRIOR TO 2000 INCLUDES:
Product Marketing Manager SAMSUNG ELECTRONICS (1997-1999)
Marketing Manager THE HARTZ MOUNTAIN CORPORATION (1994-1997)
Sales Manager SANYO FISHER (1991-1994)
EDUCATION
BS in Marketing, Quinnipiac University, Hamden, CT
Contact this candidate