Sales Manager

Michael E. Lisberg

*** ** **** ****** ******* Grove, IL 60089

********@***.*** 847-***-****

Executive summary

Hands on Sales Manager with proven experience with an achievement record in sales and marketing in highly competitive industries. Results driven with demonstrated success in growing and advancing sales by developing business through existing accounts and new business development. Expertise in trade shows, Business to business, promotions and advertising industries. Highly respected and recognized for visionary leadership, motivating personnel to work effectively and productively. Strong interpersonal and communications skills with a focus on developing people’s strengths though training, coaching and skills practice.

Professional Experience

Ml Consulting June’2014 to Present

Tradeshow exhibit space and advertising sales for four, regional jewelry shows and equipment sales for an international veterinarian equipment manufacturer. Managed the complete sales cycle from researching and prospecting through negotiation and closing. Built and attained new business and customer relationships through cold calling and lead follow-up. Travel extensively around the country for sales of jewelry shows to build relationships with current and prospective exhibitors.

Key Accomplishments:

Built and manage national and international account base building from 0 active accounts.

Recognize for excellence in driving revenue growth, account and new business development and delivering results above and beyond expectations in highly competitive industries.

Consistently exceeded established revenue goals by an average of 30% per month.

Identifying trends and business development opportunities in assigned territories.

Conducting cold call b2b sales for targeted organizations.

Phoenix Media Network-Highland Park, IL/Boca Raton, FL September’2012 to June’2014

National Sales Manager (2013 to 2014) Sales Manager (2012 to 2013)

Print and digital advertising sales for national business to business bi-monthly magazine, website and daily e-newsletter. Managed the complete sales cycle from researching and prospecting through negotiation and closing. Built and attained new business and customer relationships through cold calling, lead follow-up and existing business relationships. Worked closely with Publisher and Managing Editor to develop pricing strategies and customized client proposals to increase sales and revenue. Traveled extensively around the country participating and networking at industry events and conferences to increase readership and building relationships with prospective and current advertisers.

Key Accomplishments:

Increased issue over issue revenue; exceeding sales goals by an average of 25% per issue.

Established relationships with prior clients resulting in an increase of 17% of new sales and business in the first year.

Cultivated senior-level relationships and analyzed client needs to provide customized marketing solutions to customers.

Transworld Exhibits Inc. – Northfield, IL August’1996 to June’2012

National Sales Executive

Responsible for exhibit booth sales, directory advertising and sponsorships for a portfolio of multiple yearly business to business trade shows in highly competitive industries. Managed the complete sales cycle from prospecting through closing. Identified, built and attained new business and customer relationships through cold calling, lead follow-up, existing business relationships and attending industry events while managing existing accounts. Management responsibilities included supervision of account executives, development of floor plans, exhibitor booth assignments, development of travel budget and assignments to the travel schedule. Demonstrated strong negotiation & problem solving skills, as evidenced by loyal client relationships and referrals. Travel extensively around the country for sales and account support.

Key Accomplishments:

Built and managed national and international account base generating an average of $2.55 million in annual revenue.

Consistently exceeded 100+% of established revenue goals; achieved 150% of 2008 sales and revenue goals.

Consistently top performer of sales team. Personally delivered more than 37% of company’s revenue for the past 16 years.

Exceeded customer retention and new business development goals by building client base to more than 600 active accounts from 0. Major accounts include: FunWorld, Disguise Inc., Forplay Inc., and DreamGirl.

Executed sales strategies and techniques achieving an 80% retention rate with a 30% increase in revenue in 2008.

Collaborated with Senior Management to identify, sell and secure new and existing sponsorship and advertising opportunities. Achieved an increase in sponsorship revenue of 20% and show directory advertising of 35% in 2008.

Mentored new Account Executives on sales techniques, new business development strategies and TransWorld’s custom CRM and Salesforce computer systems.

Education and Credentials

Bachelor of Science in Marketing

Southern Illinois University – Carbondale, Illinois

Associate of Applied Science in Marketing Management

Oakton college – Des Plaines, Illinois

Professional Training

DePaul University Executive Computer Program

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