Customer Service Sales

Joseph Corace

Executive VP Marketing, Development and Innovation - Farrow

Bloomfield Hills, MI 48302

********@***.*** - 248-***-****

A servant leader who can produce profitable results and a turnaround you can see - even during an economic downturn. Possess broad executive acumen with extensive experience that includes working with boards of directors, banks, venture capitalists, and other financing bodies. Strong, results-driven negotiating ability. Can lead in technical, manufacturing, education, and profit and non-profit environments. Background includes: Strategic Planning & Growth; Performance Reengineering; P&L Management; Fund Raising; Mergers & Acquisitions; and Startup & Turnaround Operation. Able to communicate across cultures and throughout the organizational chart.

WORK EXPERIENCE

Executive VP Marketing, Development and Innovation Farrow - Windsor, ON - 2009 to Present

Responsible for worldwide Sales and Marketing, Created first Marketing plan in the history of this 103 year old company, that greatly enhanced name and brand recognition. Created Thought Leadership Marketing Teams across all market segments that let Farrow be seen of as experts in their field. Invented Marketing Scorecard that at a glance showed ownership their ROI on the Marketing plan. Responsible for Innovation and Strategic Planning Process. Chaired the Corporate Pricing Committee. Corporate oversight of Company Volunteer/Philanthropy programs.

Rebranded entire enterprise, Set record sales 3 years running. Introduced massive Social Media Campaign, that led to 300% improvement in SEO and increased sales leads by 74% Principal

Midwest Management Partners - Birmingham, MI - 2008 to Present Oversee consulting specializing in turnaround management and performance improvement in a variety of industries, including distribution, automotive, aerospace, manufacturing, food service, transportation, retail, construction, and real estate.

COO

Cornerstone Schools Association - Detroit, MI - 2004 to 2008 Complete P/L responsibility for a 1200 student, 5-campus private school. First school to implement ISO 9001 in state. Fundraised over $2 million. Made a lunch program that was losing over $300,000/year profitable. Created sound budget and financial reporting. Responsible for yearly corporate audit and oversight of several major construction projects that were completed on time and under budget. Cut operating costs 33% over a 4-year period.

President / CEO

Forum Motors Group - Fenton, MI - 1999 to 2003

Co-founded and successfully managed 2 full-service dealerships in southeastern Michigan. Partnered with major OEMs to promote, market, and sell a quality base of products. Oversaw full strategic planning, market planning/analysis, new market/new business development, account relationship management, team leadership, and P&L. Involved in all aspects of day-to-day operations at both facilities. Blue Oval certified by the Detroit Region of Ford Division and Ford Customer Service Division for excellence in satisfying customers. 2001 recipient of Future 50 of Greater Detroit by Pacesetters. Increased Ford sales 48% in the first year. Dramatically boosted sales in the DaimlerChrysler line 62% in the first year. Fastest dealership to receive Five Star Award in the country from DaimlerChrysler Corporation. President / CEO

Inalfa Roof Systems - Auburn Hills, MI - 1988 to 1998 Launched and lead new U.S. operations. Challenged with all aspects of business development from zero positioning. Responsible for P&L and multi-site operations with more than 700 personnel. Led growth initiatives, business relationships, and merger/acquisition strategies. Strategized, integrated, and implemented business tactics to achieve targeted sales, profit, and ROI goals. Led firm to profitability in less than 2 years; and $25 million in sales in 3 years. Built sales and profits more than 1000% in 10 years. Integrated product development with JV partner (SSI, a $30 million sheet metal, stamping concern devoted to roof system preparation). Advanced technical synergism and technology transfers between business in North America, Europe, and Asia as Chairman of the Board for Inalfa/SSI. During tenure company received: Michigan Private 100 Companies for 1997 (The Detroit News); 1997 Fortune 50 of Greater Detroit (The Detroiter magazine); and Top Supplier for 1997 (The Detroiter). Won a major contract with GM that doubled sales to $120 million within 5 years and was projected to make Inalfa the sunroof market leader by 2002. Achieved QS9000 certification. director

Volvo - Rockleigh, NJ - 1980 to 1988

Director, Product Quality

Volvo - 1981 to 1984

Director: Assigned to direct operations of new vehicle launch in the Netherlands for 2 years. Led strategic business growth and development. Director, Product Quality/Technical Services, Plant Manager, and Assistant Director, Regulatory Affairs, 1981-84

EDUCATION

Master of Arts in Business Administration

Central Michigan University - Mount Pleasant, MI

Bachelor of Science in Mechanical Engineering

Wayne State University - Detroit, MI

ADDITIONAL INFORMATION

Legatus, President, 1998-99; Young Presidents Organization, President, Michigan East Chapter, 1997-98; Member, American Management Association; member, Presidents Council of the American Society of Manufacturing; Member, President's Council of the Society of Automotive Engineers; Member, Society of Manufacturing Engineers; Member, American Society of Body Engineers; and Member, Engineering Society of Detroit

Other Affiliations

Who’s Who of American Executives; Member: Economic Club of Detroit, Detroit Athletic Club, Huntsman Hunt Club, and Walnut Creek Country Club (President, 1995-1996, and Board of Directors, 1993-1995); and past member, Oakland Hills Country Club

Awards

Recipient of 40 Under 40 from Crain’s Detroit Business; 1998 Michigan Entrepreneur of the Year; and WSU Engineering Hall of Fame

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