Marketing Sales

P ame l a E c he v e r r i a

Lake Worth, FL ***** 561- 425- 0779 *************@*****.*** DĂƌŬĞƚŝŶŐ ŝƌĞĐƚŽƌ ͼ ^ƚƌĂƚĞŐŝĐ ŽŵŵƵŶŝĐĂƚŝŽŶƐ ͼ ƌĂŶĚ ĚŵŝŶŝƐƚƌĂƚŝŽŶ Experienced international Brand Manager who is passionate about delivering innovative marketing campaigns. Seeking opportunity with dynamic and fast- paced company in S. Florida, dedicated to developing strategies that grow market share and brand reputation while improving customer experience and driving growth. Responsible executive, passionate and motivated with a drive for excellence. Eight years of experience in Fortune 500 companies in prominent international markets. Experience in identifying target audiences and devising campaigns that engage, inform and motivate. Excellent command of the English and Spanish languages. MS degree in marketing. WƌŽĨĞƐƐŝŽŶĂů džƉĞƌŝĞŶĐĞ

Whirlpool Guatemala City, Guatemala

Trade Marketing Executive for Guatemala, El Salvador & Honduras 2014 ʹ 2015 x Manage all regional promotional activities, special events, exhibitions, customer contacts, event schedule and deliverables

x Effectively manage marketing financial budgets x Manage Merchandising personnel ʹ team of 23 people x Monitor line up, product prices for 10 trade partners and approximately 100+ franchisees. x Research industry competition information to gain competitive edge with new products / promotions o Secure the market leader brand position x Translate brand strategies into brand plans, brand positioning and go- to- market strategies x Ensure effective distribution of marketing communications materials and new displays at the point of sales to drive product exposure and increased sales x >ĞĂĚ ĐƌĞĂƚŝǀĞ ĚĞǀĞůŽƉŵĞŶƚ ĂŶĚ ĐƌĞĂƚĞ ŵŽƚŝǀĂƚŝŶŐ ƐƚŝŵƵůƵƐ ƚŽ ŐĞƚ ƚĂƌŐĞƚĞĚ ƉŽƉƵůĂƚŝŽŶ ƚŽ ͞ƚĂŬĞ ĂĐƚŝŽŶ͟ x Initiate Trade partner negotiations

Kimberly Clark Guatemala City, Guatemala 2011 - 2014 Direct Sales Executive 2013 ʹ 2014

x Develop new distribution channel (direct to consumer), establish alliance with catalog partner to generate sales of brand category in Central and South America regions x Coordinate marketing support for Central America and Caribbean for new channel regional development x Develop pricing, product and promotion strategies to drive product exposure and increased sales x Manage and support 41 area managers and 17,000 sellers in catalog division to increase brand sales through products, promotions, pricing

x Research industry competition information to gain competitive edge with new products / promotions o Secure the market leader brand position x Manage brand marketing monthly budgets

x Devise and implement strategic plans to meet customer's demands. x Monitor marketing promotions to ensure appropriate execution Brand Trade Activator FEM & Adult Care Products 2012 ʹ 2013 x Classify new SKU's in point of sales according to marketing analysis. x Manage discounts, special offers on each sales channels according to brand goals. x Monitor promotional activities, pricing and competition information x Monitor competitive activity and evaluate marketing campaign

P a m e l a E c h e v e r r i a Page 2

Kimberly Clark Guatemala City, Guatemala (continued) Brand Trade Activator FEM & Adult Care Products 2012 ʹ 2013 x Ensure effective distribution and implementation of marketing materials x Manage marketing budgets (promotions, special offers, discounts, ensure marketing activities are effectively managed within budget

x Develop marketing communication material (distribution, super markets, and corner markets) according to new products, promotions or special offers

x Develop strategies to identify target audiences and devising campaigns that engage, inform and motivate Kimberly Clark Guatemala City, Guatemala (continued) Special Events Manager 2011 - 2012

x Manage and control PR for the organization and brands x Develop branding strategies

x Manage new product launching, product fairs, exhibitions, promotions o Support distributors special events

x Support sell- out with promotional activities. x Promotion personnel management

LG Electronics Guatemala City, Guatemala

PR and Trade Marketing Executive for HE/ Home Electronics 2006 - 2012 x Manage promotional activities to endorse products x Create and monitor progress of promotional activities x Manage marketing budgets and develop activities within budgets x Produce and ensure distribution of marketing materials and displays x Monitor marketing campaigns to ensure appropriate execution x Manage ATL (above the line), active media communication for new product introductions and promotions x Manage promotions, special offers for each trade partner x Manage and accomplish PR goals

ĚƵĐĂƚŝŽŶ͕ >ĂŶŐƵĂŐĞƐ ĂŶĚ ^ŬŝůůƐ

Education

x Rafael Landivar University - Guatemala City, Guatemala o Master of Science: Management and Direction of Marketing, Graduated with distinction - 2015 x Universidad Panamericana de Guatemala ʹ Guatemala City, Guatemala o Bachelor of Science: Business Administration - Graduated Summa Cum Laude - 2012 Languages

x Bilingual Spanish- English

Skills

x Articulate communicator with strong interpersonal skills - ability to develop brand and marketing strategies and effectively communicate recommendations to executive management x Well- honed judgment and decision making ability x Leader in Employee relations

x Excellent understanding of the full marketing mix x Strong analytical skills and data- driven thinking x Advanced communication and interpersonal skills x Up- to- date with latest trends and marketing best practices x Comfortable working with numbers, metrics and spreadsheets

Contact this candidate