Management Marketing

PAULO D. ARTIAGA

**C Small Horseshoe Drive Horseshoe Village, Quezon City 1112 Philippines

** ****** **** +63-928-******* ************@*****.***

SUMMARY

I.T. Project and Marketing Manager with 12 years total experience specializing in the development and implementation of Marketing Strategies for both B2B and B2C markets, as well as the management of the implementation, operations and maintenance of a wide range of web-based marketing systems and applications, while working with and managing global project teams and stakeholders both remotely and onsite. Also with substantial experience in managing service delivery teams servicing global clients in a back-office setting.

A tried and tested reputation of solving complex problems through systematic analysis of available data.

EXPERIENCE

February 2015 - Present

Retention, Lifecycle and Email Marketing Manager, Tyche Consulting ROHQ

Overall management of the company’s retention, lifecycle and email marketing program including day to day operations, reporting and strategic development

Design and implementation of the company’s Lifecycle Marketing Program that automatically sends specific emails to players based on their profile and actions taken on the website

Development of strategies specific to improving email delivery rates to two(2) of China’s biggest ISPs, QQ and NetEase

Management of integration projects between the in-house email marketing system and other systems such as the CRM, central data warehouse and the website

Manage the research and implementation of a new Email Service Provider to replace the current system

Development and continuous improvement of KPIs related to the Retention and Lifecycle Marketing program and team performance

Monthly and quarterly reporting to top management

September 2010-February2015

Email Marketing Supervisor, SGS Gulf Ltd ROHQ

Day to day supervision of the company’s email marketing operations that handled the creation of over 500 email campaigns a month

Development of the knowledgebase of best practices that can be applied globally and to specific regions and countries that had special requirements such as China, North America and Japan

Analysis and improvement of all team processes

Development of strategic plans using knowledge gained through the analysis of email campaign performance metrics

Management of the implementation of a new email marketing system to 12 affiliate countries that eventually used the system

Development and continuous improvement of documented corporate email marketing governance principles

Provide hands-on training to affiliate countries who would like to use the email marketing system independently

Monthly reporting to top management

Key Accomplishments

Co-managed the implementation of ExactTarget as the sole email service provider for both the global headquarters in Geneva and the 40 countries who were actively doing email marketing

Helped a business line develop email marketing strategies for their Asia Pacific, Latin America and North American affiliate offices that helped increase in list size and email conversions (average 20% growth for list size and 35% growth in conversions)

Development of an email performance dashboard that tied email marketing operations with revenue metrics for some businesses and countries

Applied Lean management concepts to streamline the email marketing team’s process that allowed 4 people to service 32

June 2007-June 2010

Project Lead – Web Services Team, Trend Micro Inc.

Management of small to medium-scale projects that aim to improve the overall user experience of the company’s Global Support Website using traditional waterfall project management principles.

Management of internal and external client feedback database used as part of the overall project requirements.

Management and development of website reports for stakeholders.

Management of Global Technical Support Intranet publishing operations, including the internal knowledgebase.

Analysis and implementation of improvements to the processes between the Global Phone Support Teams and the knowledgebase team.

Key Accomplishments

Helped increase the overall usage (measured through website visits) and overall customer satisfaction rating of the Global Technical Support Intranet by eliminating common problems experienced by users and by collaborating with various teams to get valuable content into the site structure.

Managed multiple website enhancement projects and at the same time managed a team of 6 for the operations

Led an internal marketing program that achieved a 95% acceptance rate among users of a CRM system that was going to be completely changed into a new version with a better UI.

Created a balanced scorecard that monitors overall performance of the Global Support Intranet. The data we get was used to implement further improvements and helped prioritize feature requests and other initiatives.

January 2005-June 2007

Webmaster – Web Services Team, Trend Micro Inc.

Lead developer for the Global Support Intranet and the Global Support website for customers.

Daily request handling for website updates for both internal and external support websites

Proactive implementation of process improvements to decrease turn-around times of requests.

Marketing and design for selected internal stakeholders

April 2004-August 2004

Senior Web and Multimedia Designer, Corserv Inc.

Web design and usability consultancy for external clients

Assisted in designing print materials such as posters, tarpaulins and exhibit booths

Design of flash animated presentations for marketing kits

September 2003-April 2004

Web and Multimedia Designer, Web Solutions Development Corporation.

Design and maintenance of client websites

Back-end development using PHP and JavaScript

Flash animation for marketing clients

KEY COMPETENCIES

Email Marketing

Development and execution of a strategic email marketing communication plan

Development and execution of a Lifecycle Marketing Program for a B2C setting

Email performance data analysis

Email Deliverability and Conversion improvement

In depth knowledge of international anti-SPAM laws (CAN-SPAM, CASL, E-Privacy Directive, etc.)

Good understanding of MS Exchange Servers

Project Management

Implementation of an email marketing system in a global B2B setting across multiple countries

Implementation of an email marketing system in a market specific B2C setting

Implementation of a web content management system in a global B2B and B2C setting

Advanced knowledge of MS Project

Management of shared or dedicated project manpower resources onsite and remotely

Vendor management

Budget management

Service Delivery Management

Design and implementation of a service delivery processes for email and web content publishing from scratch

Development and measurement of business KPIs

Analysis and improvement of existing service delivery processes using LEAN Management concepts

Measuring process performance

Technical Skills

Advanced knowledge of HTML, CSS and JavaScript

Advanced knowledge of Adobe Photoshop

Advanced knowledge of Microsoft Excel, PowerPoint and Word

Advanced knowledge of ExactTarget, Strong View (Strong Mail), SendinBlue, DotMailer and Mail Chimp

Advanced knowledge of Microsoft SharePoint

Intermediate knowledge of Confluence Software

Intermediate knowledge of SiteCore, Knova CMS

Intermediate knowledge of Microsoft Project

Basic Knowledge of WebTrends and Google Analytics

Basic Knowledge of SEO and PPC

Basic knowledge of IIS and Apache

Basic knowledge of Microsoft Exchange Servers

Basic knowledge of SQL

Basic knowledge of PeopleSoft, Oracle and Siebel CRM systems

Others

Problem Solving

User Experience

Training and Knowledge Transfer

People Management

Mentoring

KPI Development, Measuring and Reporting to Top Management

Remote Management of Teams and Stakeholders

Effective Presentation (all levels)

EDUCATION

1999-2003

Bachelor of Science in Computer Engineering (Incomplete. 4th year), Don Bosco Technical College

1995-1999

High School Diploma and Diploma in Industrial Drafting, Don Bosco Technical College

1989-1995

Elementary School Diploma, Don Bosco Technical College

TRAININGS AND SEMINARS

April 21 –24, 2014

PMP Certification 4-Day Boot camp, Simplilearn

January – October 2013

SGS Leadership Development Program, In-house in partnership with DDI Inc.

August 1 – 2, 2013

Lean Six Sigma Champions Course, SGS Academy Philippines

August 6, 2013

Leading High Performance Teams, DDI Inc.

July 4, 2013

Retaining Talent, DDI Inc.

June 14, 2013

Setting Performance Expectations & Coaching for Peak Performance, DDI Inc.

May 14, 2013

Communicating for Leadership Success & Delegating for Results, DDI Inc.

July 14 & 21, 2012

Effective Project Management, Guthrie Jensen

November 3 – 5, 2008

The 7 Habits of Highly Effective People Signature Program, Franklin Covey

April 23 – 27, 2007

11th IT Project Management, Asian Institute of Management

CERTIFICATIONS

November 30, 2006

International English Language Testing System (Overall Band Score: 7.5/9), British Council

REFERENCES

Available upon request

Contact this candidate