Patrick X Manfredi, PfMP, PMP
**** *********** *****, **********, ** 75082
Phone: 214-***-****, E-Mail: **********@*****.***
Project Program Portfolio & General Management
Takes on challenging business, development, and/or operational situations & programs, applies 20 years of experience and certified knowledge of the best portfolio and project management practices to develop workable solutions & implementation plans, and leads teams to preserve to deliver expected results.
1997-2015 Anritsu Company Richardson, Texas
US subsidiary of Anritsu Corporation (AC) - Global Provider of Advanced Wireless Test and Measurement Solutions
Feb 2015 - May 2015 R&D Solutions Business Director
With the transition between 4G and 5G technology cycle starting, my group (AUK) was requested to separate its 3 main product lines into separately managed units (see end for information about products). I was requested to lead the CAT product line which I established in 2008, but declined in favor of the R&D role to tackle something new and attempt to increase sales outside of leading edge chipset providers. During my short time, I
oCoordinated a 25% R&D budget reduction while minimizing impact to leading edge customer deliveries
oHeld two strategy working sessions involving AUK CTO, GM, Marketing, Support, and Sales Personnel.
oFormulated a R&D test suite strategy to enable our product to address second tier customers.
Unfortunately, I did not have enough time to implement strategies before being let go as part of a reduction in force.
Feb 2012 - Jan 2015 Director of Product Management
Promoted to unify the management of the 3 AUK protocol signaling product lines used for mobile device testing.
oPrior to my involvement, each product utilized different P&L statements, business plans, project charters, and product roadmaps. Over three month period, established a common P&L using centralized data across all product lines. Next, worked with local teams and Japan Portfolio Management Office (PfMO) to assemble quarterly business plan and yearly project charter templates. Roadmap terminology was unified a year later.
oIn late 2012, assembled business plans for increased investment outside the normal budget cycles for 7 AUK projects to maximize revenue growth in the LTE market. All business plans approved by executive management. Resulted in AUK budget increase of 25% in FY2012.
oWith growing revenues, AUK was asked to move to the AC product development approval process to give AC more oversight. I was assigned this project, and within a year, all AUK product option development and commercialization proposals were presented and approved at Japan based monthly executive meetings.
oRolled out agile based epic planning & status reporting to provide more transparency on decision making and performance. Involved a complete overhaul in R&D accounting, revenue tracking, and business planning artifacts.
oLead the establishment of monthly cross-functional program plan reviews (1 per product) involving product management (PdM), development, marketing, and support management. Templates refined quarterly.
oPrimary AUK driver for AC strategic goal alignment process. Involved gathering market requirements at initial Global Sales/Marketing (GB) meetings, creating strategic goals & roadmaps with Japan Portfolio Sponsor (PfS), PfMO, and my PdM team, and presenting response to final GB meetings. Once approved, decomposed goals into prioritization models with PfS & PdM teams to facilitate project prioritization & decisions for remainder of the year.
oNegotiated AC hardware pricing changes to enable equal revenue sharing with AUK software products leading to a 16% increase in revenue credit and ensured alignment on future pricing.
oOriginated the Smart Studio Manager (SSM) based to enable creation of packaged functional/application tests for the MD8475 application tester. Selected by Samsung for automated smartphone testing and used to create a growing set of test cases that have become the MD8475 sales differentiator.
Overall Portfolio Results: 2011 to 2014
Revenue: $39 M -> $68 M, R&D: $16M -> $18.5M, Oper. Inc: $5M -> $8M
Feb 2008 - Jan 2012 Carrier Acceptance Product Management Director
With cdma2000 4G technology being abandoned for 3GPP LTE, I was promoted to this position to keep my Richardson cdma2000-focused development team intact while growing CAT business. Programs taken on include:
oIn 2008, took over business management and customer engagement for the AT&T CAT product including leading UK based resources, learning the CAT development and approval processes, and starting a small development team in the US. Immediately had positive impact on relationship with AT&T Austin during carrier test approvals.
oBy end of 2008, CAT development capability was fully established in Richardson while maintaining key previous cdma2000 projects. Led to Validated Tests increasing from ~300 to >3000 from 2009 to present
oIn mid-2009, led the initial proposal, received both internal and external approvals, and then managed the delivery of a multi-year partnership program with a Canadian UE manufacturer for supporting 3G Carrier Acceptance Testing. Resulted in $10 M overall system business and moved Anritsu to Number 2 from Number 4 in test case numbers to AT&T. Involved in all aspects of project lifecycle.
oIn late 2009, during attendance at the Verizon Wireless (VZW) test fest, I was alarmed to see that VZW was working closely with and evaluating nearly all our key LTE test equipment competitors. Set a goal that day to convince Anritsu management to move quickly to avoid being on the outside looking in with regard to all VZW LTE test business. To support this goal, personally authored the initial company proposal through study of VZW test specifications in comparison with Anritsu’s overall portfolio of wireless solution strengths (including those not covered by AUK), met with AC executive division and sales management in Japan later that month, and received approval to move forward with the proposal to VZW. Orchestrated the demo with my support group, and presented the proposal to VZW lab managers which resulted in acceptance of our loaner systems and the start of our LTE signaling and RF Carrier Acceptance business at VZW. Duplicated this approach for AT&T, and achieved the same for signaling business.
oTo enable managed delivery, alignment, and ongoing support/maintenance, established a fully racked and cabled LTE test system (ME7834) for carrier acceptance testing through proposals and discussions with AC system personnel. This platform was extended to support key operators including T-Mobile, Sprint, Docomo, CMCC, KDDI, and SKT and was extended to support PCT.
oThrough understanding the strength of Anritsu’s underlying LTE base station emulator (MD8430), focused the ME7834 on being a market leader for LTE data throughput testing even though we were not data throughput providers for 3G. This caught the market by surprise, and we eventually became the preferred data throughput provider for VZW & AT&T LTE testing resulting in $10 M (FY11-14) business
oAdded ME7834 Support Function to North American Support group to facilitate adoption and maintenance of our systems. Involved with hiring resources, setting up process and ticket management systems, and personally setting up system configuration management.
Overall Portfolio Results
2008: CAT represents <1% of the Anritsu’s Wireless Business Unit (WBU) before my involvement
2015: CAT represents 16% of WBU business. CAT Revenue: 2700% increase from 2008 to 2015
Feb 2001 - Jan 2008 US Wireless Group (UWG) Director & Program Manager
Took over role during a difficult time where the US wireless group was reduced in size by roughly 70%. To minimize the likelihood of similar sized reductions going forward, I established the following goals for the group and immediately kicked off programs to address them (see below)
1.Increase accountability, transparency, and status reporting within the UWG resources to Japan.
2.Increase the UWG’s importance to overall Anritsu business.
oIn 2001, developed a MS Project/Excel time sheet system that was used for all US based resources. This semi-automated Visual Basic macro based system creates timesheets listing all tasks a resource is assigned across multiple MS project files, sends timesheets to each resource via outlook, and then processes the timesheet inputs after every week. This system was used from 2001 to 2012 and was the backbone of expense tracking, budget forecasting, and invoice generation for up to 26 separate project invoices.
oIn 2002, led the emergency development of cdma2000 1X and EVDO Rel 0 protocol state machine signaling support in the MT8820 – Anritsu’s market leading manufacturing tester. This was an emergency as this capability was required to secure a large order from a Korean vendor. Secured the order, and the advanced cdma2000 capability as opposed to competition helped secure ~ $ 100 M in global sales in total.
oIn 2004, established the North American based Support group for Anritsu’s most important wireless products (responsible for 80% of WBU revenues). This group became instrumental in supporting wireless product usage, adoption, and sales at key North American customers like Qualcomm, Broadcom, RIM, Motorola, Nokia, etc. Managed hiring, training, process adoption, ticket system setup, and alignment with Anritsu Japan and UK systems, resources, and management. Supported all products (RTD, PTS, PCT, MD8480, MD8470, and ME7873) with a staff of 6 within 2 years. Acted as the key escalation manager for all products supported.
oIn 2004-2007, asked by AC to lead the development of an entirely new non-state machine based signaling protocol stack for cdma2000 1X PREV8/9/10 & EVDO Rev A for the primary purpose of winning KDDI test business. Eventually won nearly 100% of KDDI cdma2000 EVDO Rev A signaling test business ($30M) in 2004-2007. Platform was eventually used for other Anritsu cdma2000 system solutions leading to an additional $20 M sales
Sep 1997 - Feb 2001 Global Star Project Manager & Engineering Manager
oIn 1997, was hired as project manager for the Globalstar Manufacturing Tester Project – a partnership program between Anritsu and Qualcomm/Globalstar securing $20 Million in sales with NRE. Promoted to Engineering Manager six months later.
Responsible for engineering recruitment/management, project plan assembly, customer interface/ negotiations/presentations, Statement of Work fulfillment, and overall development & manufacturing process oversight
Assembled and maintained MS Project Plan (over 200 tasks) regarding system design, RF, digital baseband, protocol & measurement algorithm & user interface firmware development, integration & test, pilot, and 1st manufacturing runs.
Performed the RF Circuit Card Assembly Design and Layout Updates necessary to support the Globalstar frequencies versus IS-95.
Program delivered on schedule & within scope & budget. Customer extended project for two more phases.
oIn 1998, managed development of Labview software used for performing Anritsu customer service center calibration for MT8803G Globalstar Tester and legacy MT8802A projects including IS-136, IS-95, and AMPs
oIn 1999, managed the development of the cdma2000 1XRTT option for the MT8802A manufacturing tester platform consisting of RF/Baseband hardware & protocol software development, and DSP measurement algorithm modifications. Although Platform was reaching end of life status, option was successful in securing $5 M in sales and leading to close collaboration with key global customers like Sanyo and Nokia
oIn 1999, Managed development of the Cellular Repair Center Application to enable MT8802A to be used by technicians to perform one button testing of returned UEs at service centers; led to over 30 sales over lifetime
Mar 1997- Sep 1997 NEC America Irving, Texas
RF System Engineer/Project Manager of CDMA PCS mobile phones. Hired as system engineer of RF sub-system module for CDMA PCS mobile phone, then promoted to Project Manager shortly after. (The software engineer on the project recommended me as the Globalstar Project Manager after moving to Anritsu.)
Apr 1995 - Apr 1996 GTE Government Systems Mountain View, CA
Lead Design Engineering Consultant of microwave couplers, phase shifters, filters, and multiplexers required for a 100 MHz to 12.0 GHz Monopulse Feed Assembly (MPFA). Utilized self-authored CAD programs for development.
Jul 1993 - Aug 1994 ESL Sunnyvale, CA
Member of Technical Staff: Development of RF circuitry for HF/VHF antenna applications
oRedesigned a HF/VHF Active Matching Network to eliminate oscillation and phase matching problems
oResolved recurring/costly circuit production problems w/ CAD software modeling & experimentation
Aug 1986 - Jun 1993 GTE Government Systems Mountain View, CA
Member of Technical Staff: Design, fabrication, and test of RF/microwave components/subassemblies for programs and IR/ID projects. Through personally developed CAD programs, become Technical Subject Matter Expert on broadband couplers and phase shifters as well as overall Monopulse Feed Assembly (MPFA) system design.
oDeveloped CAD programs based on IEEE papers and MSEE coursework for the optimization and synthesis of broadband stripline multi-section couplers & phase shifters for use in Beam Forming Networks for monopulse tracking systems. CAD programs performed equal-ripple optimization of theoretical target coupling and phase response. Output included dimensions for resultant stripline circuit based on substrate dielectric parameters, mechanical dimensions, and copper thickness.
oDeveloped broadband (.5 to 3 GHz, 3 to 20 GHz) stripline 6-Arm Beam Forming Networks (BFNs) for use in dual-channel monopulse tracking systems based on personally developed CAD programs. Responsible for component design & test and overall system integration & test. Eventually promoted to project manager (including overall system/RF design including multiplexers, BFNs, pre-amplifiers, switch assemblies, and recombining multiplexers.)
oDesigned and tested octave band BFNs, and integrated & aligned sub-assemblies (multiplexers, BFNs, pre-amp assemblies) for a deliverable 1-12 GHz MPFA. Performed system cross-coupling, boresight shift, and error gradient measurements and thorough monopulse theoretical analysis.
oPrior to leaving company, worked on the MPFA portion of a bid proposal for a new tracking system. After winning project, GTE Government Systems contacted and hired me as consultant in 1995.
EDUCATION: MSEE - Santa Clara University, 1990 (GPA 3.8), microwave CAD & network synthesis
BSEE - Santa Clara University, 1986 (GPA 3.7), communication and digital elec. engineering
CERTIFICATIONS: Project Management Professional (PMP) ® - License 1843562
Portfolio Management Professional (PfMP) ® - License 1907232
SEMINARS/BOOKS: Corporate Finance Analysis with Microsoft Excel, Pragmatic Marketing, Blue Ocean Strategy, AMA “MBA” workshop, AMA Conflict Management Workshop, The Leadership Challenge,
MS OFFICE SKILLS: Excel (expert), Project (expert), Word, Outlook, PowerPoint, Access, Visual Basic Macro Dev.
OTHER: Previous holder of Top-Secret Clearance
Anritsu products used for mobile device testing:
1.AUK: Rapid Test Developer (RTD) graphical test creator used to ensure modem chipsets meet R&D signaling requirements. Key customers: Chipset Suppliers (Qualcomm, Intel).
2.AUK: Protocol Conformance Tester (PCT) used to ensure compliance with 3GPP signaling requirements: Key customers: test houses, leading chipset/UE vendors.
3.AUK: The Carrier Acceptance Tester (CAT) used to ensure compliance with carrier-specific requirements. Key customers: carriers, test houses, leading chipset/UE vendors.
4.AUK: Protocol Test System (PTS) – TTCN based tool used for 3G R&D and conformance signaling testing. Key customers: leading chipset/UE vendors.
5.AC: Base Station Layer1 Signaling Emulators: MD8430 (LTE), MD8480 (UMTS) (used with AUK products which provide Layer 2/3/above) Key customers: leading chipset/UE vendors and AUK products
6.AC: Manufacturing Testers: MT8820 (LTE-A/LTE/3G/2G), MT8803G (Globalstar), MT8802 (3G/2G) Key customers: UE mfg
7.AC: Application Testers: MD8475 (LTE/3G/2G), MD8470 (3G/2G). Key customers: UE manufacturers
8.AC: ME7873 RF Conformance Test System. Key customers: carriers, test houses, leading chipset/UE vendors.