Sales Marketing

CHRISTOPHER PICCOLOMINI

***** ***** ***** - ***** ********, Ohio 44133

440-***-**** - ************@*****.***

STRATEGIC MARKETING PROFESSIONAL

Marketing Strategy Product Management Brand Management Results-oriented professional with diverse experience in marketing and product management. Experienced in strategic marketing plan development, product development & launch, product line management, creative direction and sales campaigns. Supervised professional staffs ranging from four to eight and budgets up to $1.8 million. WHERE I EXCEL

> Developing marketing strategies and tactics that provide measurable ROI benchmarked by target sales figures.

> Managing projects with stage-gate style approach to complete projects on time and within budget.

> Providing project vision to manage all aspects of a challenge with foresight to prepare for potential obstacles.

> Inspiring creative teams to develop effective marketing tools that drive sales and increase brand awareness.

> Understanding needs and concerns from a consumer’s point of view to focus resources on developing solutions that solve problems, improve product performance and speak to the target audience. Director of Product Marketing, 3/2014 - Present

Winston Products LLC, Glenwillow

Direct marketing and promotion of new and existing product lines. Manage internal and external creative staffs to develop messaging and designs to promote products in US and International markets. Assist in evaluation of new product line opportunities with a ‘Shark Tank’ perspective and set go-to-market strategies for product launches.

> Conduct analysis of new product opportunities and innovative product ideas to advise management regarding value of business opportunities, viability of product opportunities in market and pricing strategies.

> Led team as project manager to launch innovative Flat Cat™ putter grip product (flatcatgolf.com). Project included multi-faceted marketing plan including TV ad production, CGI, website development, and social media.

> Directed marketing of Yonanas® QSRs in free-standing locations resulting in sales that surpass competitor brands such as Dippin’ Dots and Good Humor products by over 15% - 40% in daily sales.

> Led marketing launch of SWOPT® cleaning product line (swoptcleaning.com) in US mass retailer market to win product placement in 1,800 Target stores and test programs in Home Depot, Tractor Supply and Canadian Tire.

> Manage and update product packaging and POP displays to maintain consistent branding and message.

> Develop sales presentations to prospective customers and for mass market retailer line reviews resulting in winning business at Home Depot, Canadian Tire and Costco.

Marketing Manager, 2009 – 7/2013

Weston Products LLC, Strongsville

Responsible for the Marketing and New Product Development functions for multiple product lines for $30 million Company. Directed marketing staff and cross-functional teams to position and present consumer and commercial product lines to channels that genuinely speak to the voice of the customer. Responsible for market research and product line evaluation to identify marketing opportunities to grow business and brand recognition.

> Directed development of Company brands and supportive promotional materials and Web content.

> Led cross-functional Stage-Gate process team to provide efficient, timely launch of new products.

> Established product ‘story’ and fed consistent dynamic message to all Web and social media channels.

> Spearheaded launch of private label products for customers such as Target, Cabela’s and Bed Bath and Beyond.

> Developed licensed Realtree Outfitters® Game Processing product line resulting in $750,000+ first-year sales and adoption of product line in Dick’s Sporting Goods.

> Managed Annual Product Promotion schedule to track Marketing initiatives and time product campaigns.

> Led participation in field test programs to increase credibility and provide unbiased testimonials resulting in 95% approval rating and 100% seal-of-approval recognition.

> Produced video demos for Web site, B-reels and televised product sponsorships and trade show usage.

> Directed engineering teams to develop products and work with Far East factories to create new products. Christopher Piccolomini, continued…

Associate Product Manager, 2005 – 12/2008

Cequent Consumer Products, Solon

Led cross-functional project team of marketing, product management and engineering staff to develop industry-leading products. Manage core product line in the Securing and Cargo Management categories including new product development, marketing promotion and associated marketing support.

> Oversaw development and production of promotional materials, including product line catalog, product supplements, pricing lists and Web site / online initiatives.

> Interfaced with Sales team and develop line review presentations for customers such as Walmart, Lowe’s, AutoZone, Target, Home Depot, Pep Boy’s and others.

> Identified and provided cross-brand marketing strategies and promotional opportunities.

> Identified new areas of business that fit with Cequent’s expertise and business model.

> Led Web renovation team to rebuild and update Web site.

> Drove new product development process to meet critical timelines, product costs and mechanical industry standards. Marketing Officer, Assistant Vice President, 2003 - 2005 Unizan Financial Corporation, Canton

Established Marketing Department with 4-person staff to provide all marketing and branding projects. Responsible for development and execution of marketing plans and promotion calendar for all retail product lines.

> Initiated annual promotions schedule with respect to product seasonality and market influences.

> Managed Web site project team to renovate and maintain Company Web site.

> Partnered with Product Management to develop annual Marketing / Sales strategies and budgets.

> Created project-tracking process improving productivity, completing 200+ projects in first year.

> Led teams to introduce and launch advertising of new retail products creating sales opportunities. Marketing Supervisor, Assistant Vice President, 1998 - 2002 National City Bank, Cleveland

Responsible for development of marketing strategy and advertising campaigns for Small Business Banking product line. Partnered with creative staff to execute sales campaigns to promote products and analyze results.

> Managed advertising agency relationships ensuring projects delivered adherence to brand promise.

> Delivered quarterly marketing campaigns for 1,400 retail branches with 66% cost reduction.

> Directed development of annual $1.8 million business unit media plan to focus on defined regional target audiences.

> Managed targeted Internet advertising, driving traffic to campaign splash pages within company Web site.

> Created direct mail prospecting campaigns generating over $40 million in new sales/services.

> Developed research strategy to evaluate client satisfaction and derive cross-sell potential of customer audience. Marketing Manager, 1989 - 1998

Midwestern National Life Insurance, Mayfield Village Managed Marketing Department staff, directly responsible for sales support functions and Company promotions including new product launches, sales incentive contests and Company brochure development.

> Implemented model to evaluate attractiveness of marketing opportunities.

> Established structured sales process for Executive Retirement TrustTM program resulting in consecutive increases of $1.6 million and $2.3 million, a 150% increase in sales over a two-year period.

> Developed review process for personal insurance program, reducing processing time by 40%. EDUCATION

MBA, Marketing, International Research, Cleveland State University, Cleveland, Ohio BBA, Marketing, Advertising, Cleveland State University, Cleveland, Ohio PHILANTHROPIC INTERESTS

Partnership for a Healthy North Royalton – partnershipnr.com Committee Chairperson, Community Outreach, 2013 - Present

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