Business analyst, sales & marketing

Muhammad Saad

***** ***** *** **** *********** Virginia, 20120

Cell phone: +1-571-***-**** E-MAIL: ********@*******.***.

A highly-motivated, productive and results oriented Post Graduate having hands on marketing and sales experience .Always ready to look for an opportunity utilizing my strengths to build career, that would intrinsically help me in achieving greater practical excellence in marketing, sales & management domain, along with better communication skills.

WORK EXPERIENCE

Attock Petroleum limited, Graduate management trainee (Sep 2014- Mar 2016)

Attock petroleum limited is the 2nd largest oil marketing company in Pakistan. APL is the only oil marketing company in Pakistan belonging to a fully vertically integrated group covering all aspects of the Oil and Gas sector of Pakistan; from exploration, production and refining to marketing of a wide range of petroleum products. My job responsibilities included:

To identify and develop new and profitable Retail Outlets in liaison with the Government Regulatory Authorities & departments.

Supply management as per forecasted sales volume of the region.

Achieve volume, gross margin and profitability targets for both fuel and non-fuel activities.

Act as a business consultant to the dealers on proper management of retail outlets, on working capital & inventory management, product loss management, customer handling, purchase records, advertising, promotions, credit control, outlet profitability, etc.

Work on branding and testing of new differentiated complimentary services at retail outlets.

Nestle, Six weeks internship in Marketing and Sales department (July 2014-Sep 2014)

Part of team designing a BTL campaign for NIDO FORTIGROW focusing on schools and amplification through TV and digital. Analysed relationship between sales, production and distribution of the product by looking at sales and inventories of different regions. Worked on ICP (Integrated Commercial Planning) for the year 2015 and recommended a new SKU to improve the brand health considering the important factors valued by consumers and customers.

Lahore School of Economics, Teachers Associate. (Aug 2010- Dec 2013)

Assisted different professors in conducting daily lectures. Identified critical information from lectures or readings and then elaborate on it to help students understand the material; help them to understand class lectures.

International petro chemicals, Four weeks internship in Marketing. (May 2013-Jun 2013)

A product analysis on tapioca starch and its feasibility for substituting it with corn starch in Pakistan based on the applications and cost of both products.

EDUCATION

Qualification Year Institution CGPA/Grade

MBA Marketing (Gold medal) 2013-2014 Lahore School of Economics 3.97

BBA Finance (Silver medal) 2009-2013 Lahore School of Economics 3.84

MAJOR COURSES

Brand Management, Marketing strategy, International Marketing, Consumer Behaviour, Sales force Management, Marketing research, Advertising, Organizational behaviour and leadership, Accounting, Business law, Human resource management.

PROJECTS

Marketing strategy

Redesigned the marketing mix, keeping in view the key success factors and proposed strategies to increase market share of Nestle Polo.

International marketing

Used market place live for an online simulation which included all aspects of management to be managed by unique and effective strategies.

Marketing Research

Conducted a research to find if opening an online store for a Brick and Mortar store would be feasible in Pakistan.

Consumer behaviour

Designed a new marketing campaign focusing on product and promotion for launching Hashmi Ispaghol Capsule and got it approved by the company.

Sales force management

Redesigned the sales force structure of Honda and proposed a new territory design to increase sales by 20%.

AWARDS AND ADDITIONAL SKILLS

Winner LUMS HR Confluence 2014 (Harvest simulation).

Worked as part time event manager and freelance photographer for five years.

Attended 2nd International Conference on Entrepreneurship 2013 held at Royal Palm Lahore.

Captain of volleyball and cricket team in school and college.

Scholarship holder in School, College and University.

Runner up under 14 Squash championship at District level (2004).

Adept at using Microsoft Word, Microsoft Excel, Minitab, stat-graphics, Power Point and Microsoft project.

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