Sales State University
Resume:
ANDY OCASIO
Philadelphia, PA *****
Cell: 215-***-****
Email: ******.****@*****.***
SUMMARY
Experienced sales and management leader seeking a position in medical device sales. A focused and strategic solutions leader with outstanding results for over 18 years. Self-motivation and unsurpassed organization skills are a major contribution to my success. I believe in building teams that position and sell strategic solutions with key decision makers, which is a contributing factor in my overall sales achievements to date.
EXPERIENCE:
Comcast Media 360. February 2014 to Present
National Director of Advanced Digital Media.
●Programmatic Sales Specialist Across Comcast Xfinity.com.
●Currently managing sales team with goals at $18mm collectively.
●Work with Holding Companies Omnicom, and HAVAS across all agencies.
●Work closely with DSP Media Math to execute PMP deals across Rubicon.
●Manage relationships across Trading Desk Affiperf and Accuen.
●Help promote launch of Comcast Watchable TV, VOD, Xfinity TV, and Xfinity.com.
●Client roster includes: Coca Cola, Pepsi, Samsung, Chevron, Sprint, Unilever, Loreal, Purina, Royal Caribbean.
Time Inc Interactive. May 2014 to December 2014
Head of Digital Sales/National Director of Digital Media
●Managed a team of Interactive Sales People across the US and oversaw team revenue goals across fortune 500 accounts in the amount of $15mm.
●Report weekly and quarterly sales goal to business office to track digital sales progress against yearly and quarterly goals.
●Attend Digital Sales Meetings across clients and agencies to introduce our audience. extension products across Time Inc Interactive partners, including Social Amplify, Video Distribution Network, Time Amplify, Native, and Programmatic solutions.
●Restructure the way the sales team delivered our Digital Story in order to showcase our scale within, Social, Native, Programmatic, and Time Amplification Products.
●Work with teams to exceed our Digital Sales Goals with building new programs along with marketing and edit teams for team to go to market with Video and Social packages.
Videology Group, New York, NY April 2013- May 2014
Head of Media Sales/US Hispanic & Latin America
●Responsible for educating clients and agencies on Videology Platform as the leading Video Technology Platform across Latin America.
●Worked Head of Programmatic of the major holding companies WPP, Publicis, Omnicom, and IPG across Latin America.
●Manage US Hispanic & LATAM Sales Team to achieve yearly and quarterly revenue goals exceeding over $10MM.
Turn Inc, New York, NY May 2012- February 2013
Director of Media Sales- National Sales
●Responsible for educating the market place to Turns DSP and DMP advertising solutions.
●Working client direct and agencies on how the Turn platform is used to reach custom audiences at scale with consistent superior ROI.
●Provide a better understanding on capabilities of combining 1st party data, with 3rd party data matching in order to provide a better picture of who and where clients customers truly are across multiple channels.
●Present Turn’s unique social exchange platform opportunity across Facebook Exchange for social networking.
Yahoo Inc, New York, NY September 2007-May 2012
National Account Director- National Sales
●CPG, Retail and Beauty category specialist developing strategic partnerships that leverage Yahoo!’s digital assets including: search, network/direct response, display media, rich media, email marketing, branded entertainment, custom content development, video, social, tablet, mobile, connected TV and INTONOW.
●Educate agencies and clients on industry trends, research and best practices across digital landscape.
● Client list included Unilever, Macys, Verizon Fios, Pfizer, across client direct and agency relationships with Group M.
●Negotiate, plan and execute multi-screen digital advertising programs in collaboration with agencies and clients.
●Managed a $10M book of yearly business across my vertical, and achieved minimum 104% or more each quarter throughout my time at Yahoo!
SKILLS:
Fluent in Spanish; DSP, RTB, DMP, SSP,SEM, CPC, CPM, dCPM, CPA in Display, Video, Social, & Mobile Advertising, Large Agency Relationships & Fortune 500 Brand Relationships.
EDUCATION:
Pennsylvania State University, State College Pennsylvania, 1999 Concentration in Communications and Business Minor.
Miller Heiman Sales Training Recipient: Strategic and Consultative Communication for Complex Sales.
Presenting Speaker: 2014 Mainstream Business Summit.
Additional Trainings: Former Certified Emergency Room Nurse Aide at Brookhaven Memorial Hospital in Long Island New York. Managed patient care with RN’s and ER Physicians.
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