Manager Management

ROBIN V. HINSON

**** ********** ******, ********, **** 44107

440-***-**** • **************@*****.***

DIGITAL PRODUCT MANAGEMENT

Highly adaptable, strategy focused MBA graduate for performance driven digital product management, consumer market intelligence and positioning, data analysis, project development and cross-functional team experience. Skills include:

Business Requirement Development Digital Product Analysis & Reporting

Competitive Market Research Product Management

Cross-functional Project Collaboration E-Commerce Strategy & Implementation

Analysis Solution Deployment Vendor Management

Digital Marketing Analyst, Dealer Tire March 2014 – Present

Digital Marketing Solution Analysis & Reporting

Product analysis and market research to support operational strategy, outperform competitors, and drive company revenue

• Develop strategic partnerships to guide marketing and product development plans with collaboration from cross-functional teams including IT, Supply Chain, Finance and Sales Operations

• Analyze business programs for impact across market segments, recommend changes based on industry best-practices and data-driven decisions

Product Management through Multiple Knowledge Platforms

Build business cases for senior staff, project requirements, workflow, staffing expertise, scheduling, go-live and execution

Manage B2B and B2C website tagging through Google Tag Manager; serve as primary Google Analytics resource supporting executive staff

Audit and manage products to ensure performance priorities are aligned

Collaborate with IT and 3rd party vendors to lead product upgrades, integration, and post-deployment validation

Retail Pricing Analyst, Dealer Tire

Competitive Retail Market Strategies

Led development for project business requirements with four cross-functional team members to build a competitive market database.

Deployed product and conducted data audits in collaboration with IT

Competitive market database resulted in the identification of discrepancies that conflicted with manufacturer purchase pricing resulting in large manufacturer credit

Analyzed and adjusted MSRP calculation resulting in a better pricing strategy, increased dealer relationships and selling power.

Analyzed large data sets, and monitored competitive intelligence activities to determine industry trends and serve as primary retail pricing POC.

Intelligence Analyst, Ohio Army National Guard July 2007 – July 2016

Resource & Capital Planning

Managed the $4M BAT HIIDE system that matches biometric, biographic, and contextual information to database for field level access. Trained soldiers on system usage, managed data upload and deployed program with no losses

Collaboratively planned missions with other leadership entities to meet objectives with available time, budget, personnel, and equipment

Risk Weighting, Planning & Deployment Strategies

Analyzed data to assess mission risk; performed on-ground visual assessments as needed to identify bottlenecks increase accuracy of intelligence reporting

Developed a tiered-risk rating scale for the Polish Army based on data-driven analysis, variables and weighting of risk metrics resulting in a more accurate threat assessment reducing loss by 30% from previous incidents

Created data mapping and PowerPoint presentations for use by senior staff and related stakeholders

Operational Readiness & Staffing

Served as Platoon Leader managing more than 12 soldiers to meet and increase section productivity

Aided in development and planning of large scale training exercises to identify operational requirements, supply and staffing needs

Conducted semi-annual training classes for 20-200+ personnel on specific subject matter related to Operational Security, Counter Intelligence and Intelligence Reporting

Criminal Analyst, Ohio Army National Guard

Financial Fraud Audits

Applied superior problem-solving, quantitative and analytical skills to investigate and prove insurance, disability, and retirement benefit fraud

Audited suspected shell companies connected to criminal organizations to determine illegal activity and obtain arrest warrants and subpoenas

Data Mining, Mapping, and Analysis

Analyzed open source and subpoenaed information for network mapping and tracking of high-volume prescribing Physicians that identified a large “pay for Rx” pain clinic

Identified network structure through phone and text message record analysis to develop an actionable list of code names, locations and call patterns

Extensive data mining to provide full scope of information and data warehouse maintenance. Update analysis software dashboards to suit organizational needs

EDUCATION

Executive MBA Program, Cleveland State University May 2016

International Study Tour: Israel

Applied Business Strategy Practicum

BA: Sociology & Justice Studies, Kent State University May 2012

Google Analytics Certification October 2015

3-day basic course

2-day advanced training

2-day Google Tag Manager course

SOFTWARE EXPERTISE

Business Intelligence & Digital Traffic Management: Google Analytics, Google Tag Manager, Oracle BI (OBIEE), JD Edwards, Kapow Katalyst, FullStory, Optimizely, Data Warehousing, ArcGIS, Lexis Nexis

Microsoft Office Suite: Access, Excel, PowerPoint, Word

Process Mapping & Project Management: DaPulse, SharePoint, IBM I2 Analyst Notebook (Similar to Visio)

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