State University Manager
Resume:
Jane Albright, ABC*
Raleigh, NC 27613
*************@*****.***
www.linkedin.com/pub/jane-albright-abc/1/a3b/a43/
Summary As chief strategic storyteller, I help organizations reach and motivate their target audience with the most compelling messages and communication tools to achieve measurable results.
Professional Experience
DISYS Inc. April 2013 – December 2015
Strategic Communications Consultant at NC Dept. of Health and Human Services
Led the communications team assisting the NC Department of Health and Human Services with promoting the new Medicaid reimbursement system known as NCTracks to healthcare providers starting three months before it went live on July 1, 2013. Result: Expectations set for the difficulty of the transition. Processes developed for provider communications after go-live.
Led the NCTracks ICD-10 communications team to compel healthcare providers to prepare for this major transition in medical coding through multiple communications channels, including email, dynamic web site, an inbox for questions, a press conference and multiple presentations. Result: At go-live on October 1, 2015, the transition went almost flawlessly.
Industrial Extension Service, NC State University September 2001 – March 2013
Director of Strategic Communication
Led public relations campaigns in support of manufacturers, the primary IES customers. One example was the Manufacturing Makes It Real Network, a membership-based program with events held at manufacturing facilities. Result: A conservative annual value of $640,000 to the brand of NC State University.
Combined communications silos of marketing, public relations, creative services of writing and graphic design, the web and social media into one strategic communication team of 12 professionals in July 2011. Result: Better coordinated messaging.
Created and led the 1B4NC campaign, which stands for $1 billion for North Carolina. For four years every IES client that reported $1 million or more in value to the service provided by IES was presented with a 1B4NC award. The local press was invited. Result: Press coverage from across the state about how IES helped a local manufacturer.
Developed the first internal communications program for IES to better connect staff in the statewide organization. Result: Improved employee satisfaction levels in annual employee survey.
Arnold Worldwide, Washington, DC August 2000 – May 2001
Account Supervisor
Led the public relations team for client Stanley Furniture Inc., a Fortune Top 200 small business. Result: A three-month press campaign targeting furniture retailers that led to more than 30 articles in furniture industry publications.
Provided creative communications solutions and support on the account teams for Lufthansa Cargo, the Virginia Lottery, Choice Hotels and American University
Hospice & Palliative Care of Metropolitan Washington July 1999 – July 2000
Director of Communication
Led creation of corporate identity for newly merged organization by replacing the logos of the three former agencies with a single logo and graphic standard. Result: An integrated graphic standard for the new organization.
Established a corporate outreach program to acquaint employees of the area’s largest companies with end-of-life issues through direct mail, speakers bureau and meetings with human resources officers.
Brought local politicians, health care providers and a television station into a coalition to promote end-of-life issues. Result: A series of forums culminating with a locally produced live call-in program following a Bill Moyers special.
Communications Consultant January – July 1999
Coordinated corporate relations program for the Washington Hospital Center through a speakers bureau and participation in health fairs.
Established a national media campaign for the Institute of Healthcare Research Result: Articles placed in targeted trade publications
Fairfax County Government, Fairfax, VA 1997-1998
Deputy Director, Public Affairs
Led the public information campaign for the 1998 bond referendum by using direct mail, a voluntary citizen speakers bureau and a Web site. Result: Passed with more than 70 percent of the vote.
Chaired an employee task force charged with developing an internal communication policy. Result: A new employee newsletter and a new internal policy for e-mail.
Inova Health System, Falls Church, VA 1990 – 1997
Media Relations Manager
Promoted Inova’s five hospitals and programs with the media
Managed crisis communications for various issues, the most memorable being the CIA shootings and the Baby K case, which went all the way to the U.S. Supreme Count after Inova Fairfax Hospital physicians requested going against a parent’s wishes for treatment of an anencephalic infant
Prepared and implemented communication press strategy for Inova initiatives, such as the merger of Alexandria Hospital with Inova, and other new affiliations
Served as press spokesperson for Inova and Inova Fairfax Hospital
Assisted reporters in understanding issues such as health care reform and managed care
Conducted media training for executives, physicians and staff
Wrote press releases, article, op-ed pieces and, occasionally, ad copy
Worked with journalists from the national press, including the Washington Post, New York Times, “Dateline NBC” and “60 Minutes”
Communications Consultant 1987 – 1989
Clients included the national headquarters of the American Red Cross for its Infant and Child CPR Campaign, GW University Medical Center’s cancer program, and others
Children’s Hospital National Medical Center, Washington, DC 1985 – 1987
Publications Manager
The Washington Post, Washington, DC 1983 – 1985
Copy Editor, Style section
The News and Observer, Raleigh, NC 1978 – 1982
Reporter, byline Jane A. Welch
North Carolina State University, Raleigh NC 1977 – 1978
Editor, Office of Information Services
The Raleigh Times, Raleigh, NC 1976 – 1977
Reporter for consumer affairs column
Education
University of North Carolina at Chapel Hill 1972 – 1975
B.A., Journalism
George Mason University, Fairfax, VA 1996 – 1997
Courses in the master of communication program, with emphasis on organizational communication
Affiliations
Leadership North Carolina Class XIII (2005-2006)
Served on the City of Raleigh Human Relations Commission, 2006-2011
Past leadership positions with the Triangle chapter of the International Association of Business Communicators
Accomplishments and Presentations
*Accredited Business Communicator (ABC) by the International Association of Business Communicators in 2009
Co-chair “Sisters Beneath the Skin” conference October 1, 2004, at North Carolina Central University
Winner of the Silver in the Sir Walter Raleigh Awards for Excellence in Communications, 2003
“The Media and Your Message,” presented to the NC State University Extension Conference, March 2003
Graduate of the tenth class of the highly competitive program, “Bridges: Academic Leadership for Women,” sponsored by UNC for women leaders in colleges and universities throughout the state.
“Media Training 101,” presented at the IES Professional Development Day, October 2002
“Crisis Communication: The Story of Baby K,” presented to the Washington Metropolitan Society of Healthcare Marketing and Public Relations, March 1995
Three awards for feature writing from the NC Press Association while a reporter with the News & Observer, 1978-1982
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