Marketing Sales

Christine Kay Gigante

**** ***** **** ****** ***** Las Vegas, Nevada 89123

C: 702-***-**** *****************@*****.***

http://christine-gigante.branded.me

Executive Management Profile

Sales & Marketing Visionary Leadership Strategic Planning

Accomplished Sales & Marketing Executive with demonstrated experience attracting customers and increasing profitability through the development and implementation of highly effective marketing programs. Dedicated leader with an ability to manage budgets and expenses to improve the bottom line. Driven to develop personnel and liaise with various departments to improve productivity while maximizing profit margins. Superior prioritization, planning, and leadership skills.

Core Competencies

Advertising/PR

Casino Marketing

Events and Promotions

Revenue/Yield Mgmt.

E-Commerce

Website

Database Mkting & Analysis

Market Research

Employee Relations

Rebrand Strategies

Strategic Planning

Customer Service

Professional Experience

CKG CONSULTING, LLC – Las Vegas, NV 1/2015 - Present

CNO/GM – Chief Navigating Officer & General Manager - Marketing Services – Advertising/PR; Sales; Yield Mgmt; Loyalty Marketing; Database Marketing; e-Commerce; Events and Promotions

CLIENTS & PROJECTS: 01/2015 – Present: MACAU LEGEND DEVELOPENT, LLC., Macau, China - CMB – Cedar Mountain Builders, Duck Creek Village, UT. - Elemental AG, LLC (Las Vegas, NV)

WESTGATE LAS VEGAS – RESORT & CASINO – Las Vegas, NV 2/2012 – 1/2015

(Formerly LVH – Las Vegas Hotel & Casino and Las Vegas Hilton)

Senior Vice President of Marketing and Advertising

Responsible for all marketing and advertising initiatives for driving room occupancy and developing hotel and gaming customer bases. Casino Player Development, Players Club, Casino Call Center, Casino Special Events and Advertising Departments

CKG CONSULTING, LLC – Las Vegas, NV 4/2011 – 2/2012

CNO/GM – Chief Navigating Officer & General Manager - Marketing Services – Advertising/PR; Sales; Yield Mgmt; Loyalty Marketing; Database Marketing; e-Commerce; Events and Promotions

CLIENTS & PROJECTS: CMB, Duck Creek Village, UT. – Elk Ridge Estates, Long Junction, UT

RIVIERA OPERATING CORPORATION / Riviera Hotel & Casino – Las Vegas, NV 1/2007 - 4/2011

Senior Vice President of Marketing

Full responsibility for driving business and developing new customers/clients through the development, coordination, and implementation of all marketing initiatives. Developed departmental business plans, managed short and long-term planning and day to day operations for Advertising/PR, Convention Sales, Leisure Sales, Hotel and Casino Marketing departments. Created and facilitated operating budgets. Selected domestic and overseas vendors for merchandising, CRM, and database projects. Created and implemented promotional programs and events. Collaborated with entire executive staff to develop strategic forecasts.

Key Achievements:

Applied “big picture” thinking to maintain revenues through innovative cross-marketing techniques during challenging downed economic period.

Recognized for drawing on exceptional judgment and business acumen to develop programs that substantially increased gaming revenues.

Served as integral member of the Casino and Hotel Credit Committee, Information Systems Gaming Compliance Committee, and Steering Committee for Special Marketing Projects.

CKG CONSULTING, LLC – Las Vegas, NV 08/2004 – 01/2007

CNO/GM – Chief Navigating Officer & General Manager - Marketing Services – Advertising/PR; Sales; Yield Mgmt; Loyalty Marketing; Database Marketing; e-Commerce; Events and Promotions

CLIENTS & PROJECTS: Little Iodine’s Kitchen - Of the Earth Studio - PROJECT RIV (RIVIERA HOTEL & CASINO, Las Vegas, NV) - Mortgage Pros of Nevada - List Pros of Nevada

ALADDIN RESORT & CASINO – Las Vegas, NV 3/2001-8/2004

Vice President of Slot Marketing / Casino Special Events and Promotions

Full responsibility for driving business and developing new customers through the development, coordination, and implementation of all gaming-related marketing initiatives, developed departmental business plans and budgets and managed short and long-term planning for Casino Marketing activities. Selected domestic and overseas vendors for merchandising, CRM, and database projects. Created and implemented promotional programs and events including print and online marketing. Collaborated with Vice President of Hotel Marketing to develop strategic occupancy forecasts.

Key Achievements:

Effectively communicated and collaborated with all internal departments to enhance productivity and maximize profit margins.

Personally hosted gaming customers at onsite and offsite events.

Dedication and talent led to promotions to progressively responsible positions.

RIVIERA OPERATING CORPORATION / Riviera Hotel & Casino – Las Vegas, NV 10/1991-2/2001

Vice President of Gaming Marketing (1998-2001)

Director of Casino Marketing (1994-1998)

Director of Slot Marketing Programs (1991-1994)

Developed and led gaming marketing initiatives, including special events, tournaments, VIP services, slot/table game promotions, and player development programs. Generated capital and operating budgets and presented discrepancies to CEO. Managed domestic and international merchandising programs. Managed strategic planning for Gaming Marketing operations and participated in forecasting hotel room occupancy with regard to gaming marketing. Created database marketing campaigns, bus and bingo operations. Conceived and implemented casino and slot room occupancy programs. Reported to the CEO and Vice President of Finance.

Key Achievements:

Served as integral member of the Casino and Hotel Credit Committee, Information Systems Gaming Compliance Committee, and Steering Committee for Special Marketing Projects.

Dedication and talent led to promotions to progressively responsible positions.

DUNES HOTEL & CASINO – Las Vegas, NV 1/1991-10/1991

Director of Casino Marketing/Executive Host

Supervised departmental operations and marketing events. Managed all aspects of special events, tournaments, and VIP services. Developed multi-tiered staff. Oversaw suite assignments for Sales and Casino departments. Created marketing materials. Worked with Casino Credit department to develop credit advertisement programs. Reported to the Vice President of Casino Operations and Vice President of Finance. Developed standards for selecting direct marketing campaigns.

SANDS HOTEL & CASINO – Las Vegas, NV 8/1985-12/1990

Director of Customer Development

Designed and executed a variety of programs to attract customers and drive revenues. Participated in efforts to improve casino rating systems. Designed geographic tracking procedures. Received promotions from Casino Marketing Analyst and Special Events Coordinator. Reported to the Vice President of Operations and Marketing.

Education and Training

Bachelor of Arts in Communication Arts / Marketing, Broadcasting and Public Relations

Wartburg College – Waverly, IA

Professional Development

Union Awareness ~ Regulation 6A Training and Update ~ Sexual Harassment in the Workplace ~ Player Tracking Systems ~ Stratton Warren Purchasing Systems ~ Leadership and Discipline Training ~ Inventory / Purchasing Management ~ Hotel High-Rise Life/Safety Program ~ SMART Systems ~ Importing/Exporting ~ Total Quality Management

fREFERENCES

Ken Ciancimino – President, Magnum Integrated Marketing 888-***-**** ***********@**********.***

William Dunn – President, Dunn Gaming Solutions 702-***-**** **@*******************.***

Ron Johnson – President, Premier Gaming Consultants, LLC 702-***-**** ******@*******.***

Thomas Lettero –President & CFO Cannery Casino Resorts – 702-***-****

Larry Lewin – President, Lewin International, LLC 702-***-**** **********@***.***

Daniel Pond – Retired LVMPD Homeland Security Division 702-***-****

Rick Stevens – COO, Navagante 702-***-**** ****@*****.***

William Timmins - CEO and Director London Clubs International Limited 702-***-**** ********@******-*****.**.**

Michael Turngren – General Manager, Jackson Rancheria, Sacramento, CA 702-***-****

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