Sales Manager

Curriculum Vitae

Samar Serhane

Personal Data:

Name: Samar Serhane

Nationality: Lebanese Status: Married

Phone: 00961- 3-751190

Email: *********@*******.***

Date of Birth: 14-August-1970

Career Objective:

Highly motivated, professionally oriented with an excellent communications skills.

Seeking for an opportunity in a company that offers further professional development and growth.

Education:

1987: Lebanese & French Baccalaureate / scientific - Distinction.

1991: Majoring in telecommunication & Russian –Odessa University (Ukraine)

1993: Double Master's degree in Telecommunication &Russian–Odessa University (Ukraine)

Professional Experience:

Golden Royal Eagle Offshore (August 2007 –November 2015) - Lebanon

GRE is Multinational importer and Distributor of product ranges including Beauty Care, Baby, Fragrances, Accessories, Family Care and Home Care.

Headquarter based in Lebanon and Commercial activities in Africa and Latin America Mainly Angola, Mozambique, Congo, Zambia and Paraguay

Some Brands: Bourjois, Clinians, Evoluderm, Disney, Zippo, Police, Nair, MilMil, Malizia, Intesa, Niely.

Senior Business development Manager. 2012-November 2015

Research and define the best markets & solutions to focus on with a clear go-to- market strategy.

Work with and develop the current prospect database within specified business sectors to generate effective leads & exceed sales targets for the business

Enhance own development by taking responsibility for staying informed and up to date with the market needs

Adopt the performance management scheme by setting objectives, participating in performance reviews and building a personal development plan.

Participate with the Board of Directors in developing a vision and strategic plan to guide the organization.

Develop an operational plan which incorporates goals and objectives that work towards the strategic direction of the organization.

Oversee the planning, implementation, execution and evaluation of special projects.

Work with staff and the Board (Finance Committee) to prepare a comprehensive budget.

Provide the Board with comprehensive, regular reports on the revenues and expenditure of the organization.

Coach and mentor staff as appropriate to improve performance.

Visit GRE’s abroad markets (Angola & Mozambique, Paraguay, Zambia), reckon area of improvements and new strategies, reform internal structure, progress planning and ameliorate selling.

Establish and monitor an operational plan for the region. Allocate funds, equipment, and staff to ensure maximum effectiveness in achieving objectives.

FMCG Supply Chain Manager. August 2007-2012

Ensure and develop marketing activities (advertising, billboards, fairs, branding, positioning…) to respond and satisfy markets demands and boost sales.

Achieve a market study according to volume and competition considering purchase capacity.

Study and develop new suppliers/products according to markets’ needs as well as observe competition do minimize loss risks.

Determine the products’ lifecycle and strategy.

Identify new clients and perform product presentations to current and potential customers.

Develop sales tools by providing needed info or utility & update sales report.

Assist in preparing ordering list, identifying local production needs, and allocating by customers.

Verify regional staff activities are in accordance with vision and policies and carry out staff performance evaluation.

Sourcing of new suppliers as per market trends.

Negotiate best offer in term of prices and quality of the products as well as the payment term with supplier.

Development of Worked Lines and Identify the Added value Products to Company Portfolio and to market needs.

Negotiate the exclusivity agreement with Suppliers, and Different Strategies for supporting the Introduction of new Lines and for improving the Performance of existing Ones.

Cooperating with Different Departments in the company to guarantee the smooth flow of Different Plans achievement.

Saleh Group (November 2004 – July 2007) – Lebanon

Saleh Group is the Owners of a modern shopping mall, Hotels and Amusement Parks located in Senegal-Dakar. The Group first introduced the mall model to the region in 2006.

Area manager (MEA-Europe) of Saleh Group, based in Senegal.

Monitor the business performance of outlets and setting and achieving profit targets.

Target and develop assigned markets by promoting the company’s products.

Forecast competitions’ activities and achieve plans to lessen risks.

Plan and prioritize personal sales activities, surveys and customer/prospect contact towards achieving agreed business aims, including costs & sales.

Plan/carry out local marketing activities to agreed budgets and timescales, and integrate personal sales efforts.

Provide monthly /quarterly sales forecasts.

Maintain and develop existing and new customers through appropriate propositions and sales methods, to optimize quality of service, business growth, and customer satisfaction.

Cosmetics & fragrance C&F (November 1996 - March 2004) - Lebanon

Cosmetics and Fragrances - a part of Fawaz Holding, is a chain of shops devoted to selling beauty and perfume products.

Operation Manager

Computerize management of orders and stock for three sales outlets.

Conduct statistical analysis of sell in and sell out. Classify and valorize stock & inventory.

Track billing (price – margin – discount) with the auditing department; invoicing-including calculation of completed units of service.

Execute marketing plans –attain objectives passed by the general management.

Develop long-range forecasts and maintain long-range financial plans.

Disciplinary training to the sales force by establishing quarterly goals and conduct monthly performance evaluations and counseling.

Training sales personnel, and create weekly employees’ schedules ensuring all shifts are covered for each department.

Logistics of sales point: maintenance of 1200 m2 (Computers equipment and electrical installations).

Increase the effectiveness and efficiency of Support Services through improvements to each function (HR, IT, Finance) as well as coordination and communication between functions.

Drive initiatives in the management team and organizationally that contribute to long-term operational excellence.

Lindsey (July 2002-July 2006) - Lebanon

Lindsey, Leader Company in the Bulgarian and EST European market of Skin care with His line based on natural Ingredients.

Lindsey “Skin care Line” represents Lindsey entrance into the market for Natural cosmetics, as the company takes over the distribution of this brand, primarily, through the pharmacies channel, but also, on a smaller scale, through the selective channel such as perfumeries and drugstores.

Technical and Marketing Manager

Collaborate with Enterprise Managers to develop technical marketing plans in support of key enterprise marketing initiatives

Collaborate with Product Managers to understand product strategies.

Develop marketing tools: technical whitepapers, articles, technical sales and training presenters, and end to end system architecture designs.

Work across product management, product development and support services to develop showcase demonstrations of dialogic based solutions.

Analyze the competition to determine areas of focus, directions, and relative strengths and weaknesses.

Compile from various sources information regarding market segments and customer needs.

Beirut Duty Free shops “cosmetic products & library “(August 1996- November 2001)

Sales and marketing supervisor cosmetic products & library

Invoices integration ad stock control.

Analyze and evaluate the effectiveness of sales, methods, costs, and results.

Develop and manage sales and marketing budgets, and oversee the development and management of internal operating budgets.

Directly manage major and critical developing of client accounts, and coordinate the management of all other accounts.

Establish and implement short and long-range goals, objectives, policies, and operating procedures.

Supervise the preparation, issuance, and delivery of sales materials, exhibits, and promotion programs.

Promote positive relations with partners, vendors, and distributors.

April 1997 – December 1999: Journalist freelancer – Al-Diyar (daily in Arab Language)

April 1993 – March 1997: Kilikia TV station –Beirut Sound Engineering

Production:

Languages:

Arabic (mother Tongue), fluent in English, French and Russian

Basic Knowledge in Portuguese

Computer skills:

Management Software SAGE, PIMS, Navision.

Windows: Word / excel / power point /publisher

Internet

Paraprofessional activities:

Teach Russian to adults.

Private lessons in Mathematics.

Participate in writing studios.

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