Résumé of R Muralidharan / Page * of *
RESUME
R.MURALIDHARAN
**, ****** *****, ********, ******* 600 073.
Mob: 0-994**-*****; Landline: 044-********;
E-mail: ************.********@*****.***/ ***.********@*****.*** Career Summary
Confident, creative, dynamic senior management professional with 2 decades of proven experience in marketing, product management, business development, contributed to industries like Chemicals - Industrial Chemicals, Petrochemicals, Specialty Chemicals, Food/Feed Additives, Fine Chemicals, Biocides, Antimicrobials, cosmeceuticals, Pharmaceutical Generics and Formulations, Engineering and Commodity Plastics. Core Strengths
Competitive Market Analysis
Strategic Planning Skills
Relationship Building
Strategic Partnerships & Alliances
Excellent Presentation Skill
Direct & Channel Marketing
Trade Show Management
Management & Development
Business Development
Team Leadership & Management
Key Skills
Strong background in Tender Negotiation & Documentation, Import Sourcing & Distribution, Multi-product Indenting and Techno-commercial interaction & development.
Proactive manager and tactical planner with ability to strategically secure key players in building strong and lasting business relationships.
Effective communicator with astute leadership skills with ability to motivate and manage teams to meet desired results.
Excellent presentation and interpersonal skills with ability to relate to people at all levels of business.
Broad-based background encompasses exceptional work ethic and commitment to organizational objectives.
Knowledge of Sales Tax, Excise, Import/Export requirements, Contracts management for Global Tenders.
Adept at studying end users procurement pattern in relation to end product market and product cycle. Key Achievements
Successfully negotiated and gained contracts for four consecutive Global Tenders for Caustic Soda from National Aluminum Company Limited (NALCO) with a monthly business of Rs.300 million, thereby maximizing capacity utilization of the company in a highly competitive environment.
Achieved 40% cut in production cost of Bromine by better inventory and Input Output norms, thereby improving profit margins.
Successfully developed, identified, implemented marketing strategies and marketed products in the new territory.
Successfully documented and coordinated for BIS marking of DL - Malic Acid (Fresh ISI spec was prepared).
Successfully marketed Shrimps at competitive prices in international market through Merchant Exporters.
Developed and maintained clients in the most competitive markets. Career History and Achievements
Senior Manager – Marketing June-2012 to Till Date
Kumar Organic Products Limited, Bangalore.
Responsible for Handling all India sales of the products of the company belonging to Antibacterial, Antimicrobial, Biocides for technical application like Paints, Metal working, Constructions, Leather, Adhesives and sealants, Hair care and Hair growth segment, Sun care and Skincare ingredients, Biopolymers for cosmetic, food and Pharma applications, leading team of sales people. Targeting an annual sales turnover of more than 100 crores for Domestic sales which is an approximate share of 40% of company turnover. Global marketing and technical sales of biocides competing with largest innovative worldwide manufacturer. Résumé of R Muralidharan / Page 2 of 3
Interacting with Production, Product Category Managers, Quality Assurance, Logistics, Regulatory and R&D for introducing new products depending on Market Potential and target segments. Generating New business approvals by registration, Technical and Non-Technical audits, process improvisation, etc.,
Independently handling Biocide Category segment for Technical applications involving Co-ordination, market support with overseas offices for imports and developing products for local market. Working on Cost Management, Process development, newer applications, Regulatory and Business Development. Targeting a segment turnover of 50 Crores.
Independent Trading Professional Oct-2011 to May 2012
Trading of Chemicals and Solvents by acting as indenting agent for trading companies. Vice President – Marketing May-2010 to Sept - 2011 Kiran Global Chems Limited, Chennai.
Manage marketing, sales of imported chemicals like Soda Ash, Sodium Bicarbonate, Sodium Sulphate, STPP, and trading of Silica Sand, Quartz, Feldspar, Kaolin on all-India basis, leading team of sales people and for Exports.
Co-ordinate, market support with overseas offices for imports and developing products for local market.
Generate new businesses including establishment of new plants for manufacturing Sodium Silicate and Potassium Silicate based on Customer identification, potential and infrastructure development. Senior Manager – Marketing Feb-2007 to May-2010
Jay Polychem India Limited, New Delhi & Chennai.
Spearheaded in-house meetings with team members for evaluating customer satisfaction on product mix, quality, technical and economical feasibility.
Marketing, sales of imported solvents, aromatics in Southern States and West Bengal including key accounts like Bayer, Biocon, Ranbaxy.
Marketing engineering and commodity plastics to prime customers in Automobile and Telecom industry.
Actively worked with Product Development ensuring product and services meets market needs.
Successfully co-ordinated marketing support for Singapore office in marketing bulk solvents. Senior Manager – EXIM Jun-2006 to Dec-2006
Amvi Biomed Private Limited, New Delhi.
Contributed to merchant trading and indenting of various chemicals, pharmaceuticals, paper, cement, coal, HMS.
Strategic marketing of pharmaceuticals and chemicals globally with focus on Russia/Ukraine/CIS countries.
Negotiated and formed alliances to build opportunities for higher sales.
Feedback to Management for improving market share and price levels. Business Development Manager Sep-2003 to May-2006
Shreeram Impex, Chennai.
Strategic marketing of Pharmaceuticals, Chemicals to Srilanka; Trading of Cement, Urea, Non-Coking Coal. During this period employed with Aadi Group of Companies, Chennai as Consultant; Helm India Private Limited (Subsidiary of Helm AG, Germany), Chennai, as Branch Manager; Sree Rayalaseema Alkalies and Allied Chemicals Limited, Chennai, as Marketing Manager; Thirumalai Chemicals Limited, Ranipet & Chennai, as Marketing Officer.
Aug-1990 to Aug-2003
Résumé of R Muralidharan / Page 3 of 3
Education
Master of Marketing Management, Pondicherry University, 2001.
PG Diploma in Foreign Trade, Institute of Export Management, Calcutta, 1991.
M.Sc. (Chemistry), Jai Narain Vyas University (University of Jodhpur). (Under UGC COSIST Program) Seminars/Management Development Programs Attended
Seminar on ‘Indian Food Processing Industry – Issues and Prospects’ by Indo-American Chamber of Commerce, Chennai and Federation of Export Promotion Organisation (FIEO), Southern Region (2005).
Management Development Program on Export Management, at SISI (2004)
Seminar on’ Herbal products Marketing’, by ITCOT (2003).
Management Development Program on Export Management, at TANSTIA (1997) Computer Proficiency
MS Office, HTML, ERP application related to Sales & Inventory Management. Personal Details
Age & Date of Birth: 51 years; 9.5.1965
Fluency in English, Hindi, Tamil and Bengali
Excellent references can be furnished upon request