SHARON A. TRACY, MBA
H: 440-***-**** ● http://www.LinkedIn.com/in/SharonTracy ● C: 216-***-****
******.*.*****@*****.***
Dear Hiring Manager:
I am interested in the Marketing Manager position as posted on Indeed.com.
I am a marketing specialist with a broad range of skills and experience. I am highly creative, flexible and have a deep appreciation for diversity having studied, worked and traveled abroad. My work experience and education give me a good mix of right brain and left brain strengths: analytical and insightful.
I offer:
MBA with marketing specialism
Undergraduate degree in Communications / Art
Experience developing and implementing marketing plans
Project management experience: managed marketing events and promotions, from building relationships with sub-contractors and venue management to the efficient execution of the event
Broad range of marketing, PR and promotions experience
Customer service experience
Data analysis experience
Market research and competitive intelligence
Social media strategy
Strong marketing communication skills, i.e., press releases, corporate intranet
Proficient with PowerPoint, Excel, Word, Outlook, Access, Publisher
Creativity & problem-solving skills
Ability to juggle many responsibilities while maintaining a sense of humor
Attached is my resume. I would welcome the opportunity to discuss how I can become an asset to Ciresi & Morek. You can reach me at 216-***-**** or via e-mail at ******.*.*****@*****.***. I look forward to hearing from you.
Thank you for your time and consideration,
Sharon Tracy
SHARON A. TRACY, MBA
H: 440-***-**** ● http://www.LinkedIn.com/in/SharonTracy ● C: 216-***-****
******.*.*****@*****.***
CAREER SUMMARY
Marketing professional specializing in market planning and strategy. Strong communication, organizational, technical, and interpersonal skills. Highly motivated, creative, intuitive, adaptable, problem-solver who meets deadlines. Core competencies and demonstrated expertise:
Strategic Market Planning
Competitive Intelligence
Business Communications
Project Management
Quantitative Analysis
Team Leadership
Social Media Strategy
Customer Service
PROFESSIONAL EXPERIENCE
BRANDMUSCLE, INC, Cleveland, OH 2015 to 2016
Local Marketing Support Representative
Served as the “trusted advisor” by assisting clients with their market planning, ad creation, training them on the process and the software, and walking them through the intranet site.
Developed new promotional handouts and designing booth space as Vendor Fair Committee Member in order to better communicate our mission to our clients.
KEYBANK, NA, Cleveland, OH 2006 to 2014
Accounting Specialist
Provided accounting support for Operational Balance and Control.
Trained, supported and evaluated colleagues both on-site and offshore using WebEx, SnagIt and Jabber resulting in successful transition of accounts.
Accurately balanced General Ledger and internal DDAs minimizing risk of fraud and external audit flags.
Researched out of balance conditions and made entries to GL, submitted keying sheets and check requests to correct internal and external client accounts.
INDEPENDENT CONTRACTOR, Cleveland, OH & London, UK 2006 to Present
Marketing Consultant
Developed and implemented marketing and social media strategy that increased sales by 150% for gourmet nut-butter start-up.
Wrote press releases for Massage, Yoga & Pilates studio to advertise new staff, services and special events.
Orchestrated consumer product sample distribution events using both legitimate and guerrilla marketing tactics. Clients included: Proctor & Gamble, Kellogg, Unilever and Nabisco. Hired, trained, supervised and evaluated up to 15 persons per event, resulting in successful product sampling events.
Created and implemented successful marketing plan, business strategies and direct-marketing advertising for service industry start-up. (UK)
Created questionnaire distributed to employees of software development firm, performed statistical analysis of the anonymous results and, based on the findings, developed a recruitment, retention and staff development strategy for the organization. (UK)
Conducted a strategic, financial & organizational assessment of dot com looking to spin off from parent company. (UK)
EDUCATION AND TRAINING
MBA, Marketing, Cass Business School, City University London, UK
Consistently ranked among the top 8 business schools in the UK
BA, Communications / Art, Baldwin Wallace University Berea, OH
Dean’s List ● Fenn Educational Award - Outstanding Internship (Alternative Press)
Social Media Strategy for Business, Monte Ahuja College of Business, Cleveland State University Westlake, OH
Get Passionate About SEO, American Marketing Association (AMA) Cleveland, OH
TECHNICAL SKILLS
Proficient with Microsoft Word, Excel, PowerPoint, Access, Outlook, Lotus Notes, WebEx, SnagIt, Jabber