Microsoft Office Account Executive

Pamela Yamzon

*** ***** ******, ********, ** ****1 • 559-***-**** • *******@******.**.********.*** EDUCATION

University of California, Berkeley: B.A. Media Studies & B.A. Sociology Graduated: May 2013 Relevant Coursework: Introduction to Marketing, Advertising Strategy, Principles of Business, Product Branding & Entertainment, and Event Logistics, Operations & Communications SKILLS

Strong written and oral communication Social Media Event Planning Mac & PC Proficient Google Documents Promotions

Microsoft Office FileMaker Pro, DoubleClick, & ComScore Administrative Support RELEVANT EXPERIENCE

Mill Valley Film Festival, Marketing Assistant July 2015 – Oct. 2015

Managed viable contact lists of over 300 Bay Area businesses for publications distribution.

Provided administrative support for the Smith Rafael Film Center’s programs, which included, but not limited to: photographing events, writing press releases or updating social media channels.

Tracked press coverage, managed festival badges, supervised volunteers and coordinated cross- promotional partnerships and logistics.

MEC, Digital Associate/Coordinator Mar 2014 – Aug 2014

Successfully implemented and executed Amazon’s digital media campaigns for its consumer products.

Assembled performance reports, scheduled meetings, answered vendor inquiries, developed PowerPoint decks, handled accrual billing and optimized campaign performance. KTVU Fox Channel 2, Creative Services Intern Sept 2012 – Dec 2012

Supported day-to-day news promotions operations: contacted ticket contest winners, managed Twitter account, attended pitch meetings, drafted news teases, screened video spots and organized market research data.

NBC Bay Area, Sales & Marketing Intern June 2012 – Aug 2012

Researched prospective clients to consider purchasing television advertising spots for NBC programming.

Increased lead generation by browsing through NBC's video database, local magazines, newspapers, and search engines.

Communicated with marketing directors and managers to collect accurate contact information to update documents used by the Account Executive.

Allied-THA, Publicity & Promotions Intern Sept 2011 – Aug 2012

Coordinated 16 grassroots promotional events per film project in the Bay Area as a Sony Pictures Entertainment’s college studio representative.

Managed the packaging and delivering of promotional materials, recruiting local businesses for advanced screenings and mailing ticket giveaways.

Increased Sony Pictures' film exposure through strategizing creative promotional partnerships, staffing screenings and events, photographing and publicizing events, managing materials shipping & distribution, overseeing RSVP lists and summarizing events through FileMaker Pro reports. Department of Labor, Office of Public Affairs, Media Relations Intern June 2011 – Aug 2011

Provided media support for all agencies of the US Department of Labor in the West/Pacific region.

Analyzed background materials from various agencies and court filings to write press materials in AP style.

Prepared briefing materials to support travel by the labor secretary and other staff and assisted with the launch of the OSHA's "Heat Stress" communications campaign.

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